Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Timeline
Generic

ROHIT KUMAR

Gurugram

Summary

Dynamic Marketing Manager with a proven track record of enhancing brand visibility and boosting conversion rates through innovative digital strategies, including Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads. Expertise in leading cross-functional teams to drive revenue growth and expand market share, ensuring alignment with overarching business objectives. Proficient in developing strategic marketing plans that prioritize customer needs while fostering a culture of collaboration and innovation. Committed to leveraging data-driven insights to optimize campaigns and deliver measurable results.

Overview

4
4
years of professional experience

Work History

Google Ads Manager

KollegeApply
04.2025 - Current
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Directed creative process for traditional and online ads.
  • Collected performance data on each promotion to better plan future events.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Coordinated with design and media teams to develop high-quality creative assets.

Senior Marketing Manager

IREED Academy
01.2025 - 04.2025
  • Enhanced brand visibility in Delhi NCR region through targeted content strategies for MBA program.
  • Led cross-functional collaboration to double inquiry-to-enrollment conversion rates with strategic marketing initiatives.
  • Reduced cost per lead by optimizing lead nurturing funnels using WhatsApp, email marketing, and telecalling.
  • Executed multi-channel advertising campaigns to expand market presence, and boost customer engagement.
  • Supervised vendor negotiations and marketing material creation to optimize campaign effectiveness.
  • Set specific marketing goals that align with the overall direction and business goals.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Coordinated with sales teams to develop mutual approaches to problems and opportunities.
  • Implemented CRM software solutions for targeted email outreach efforts.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Analyzed market trends and competitor activity to identify new opportunities for growth.

Senior Marketing Executive

High School Moms & GIDE.AI
07.2023 - 12.2024
  • Designed and implemented comprehensive marketing strategies aligned with business objectives for sustained growth.
  • Leveraged digital channels, including SEO, SEM, PPC, social media, and email marketing to enhance brand visibility.
  • Tracked campaign performance and interpreted market trends to refine strategies for maximum ROI.
  • Managed and mentored cross-functional teams, fostering collaboration and innovation within a results-oriented culture.
  • Analyzed consumer behavior and industry trends to ensure targeted and impactful marketing efforts.
  • Coordinated with internal teams and external stakeholders to execute high-impact marketing projects on time and within budget.
  • Compiled and submitted monthly and yearly reports.

Social Media Manager

The Lantern Studios
01.2023 - 07.2023
  • Developed and executed tailored social media strategies, increasing brand visibility and engagement.
  • Managed paid and organic campaigns on Facebook, Instagram, LinkedIn, and Twitter, enhancing ROI.
  • Monitored key performance metrics through Google Analytics and Hootsuite, delivering insights for campaign optimization.
  • Engaged followers and responded to inquiries, building a loyal online community.
  • Collaborated with clients to align social media solutions with their goals, exceeding expectations.
  • Incorporated industry trends and innovative techniques to maintain clients' competitive advantage.
  • Coordinated efforts with creative and content teams to ensure timely campaign delivery.
  • Created social media strategies to increase sales and brand awareness across multiple platforms.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
  • Developed and implemented strategic social media marketing plans.

Sales Marketing Executive

SBI Payments & Services Pvt. Ltd.
01.2022 - 01.2023
  • Assisted professionals by listening in on customer calls and suggesting techniques to close sales.
  • Reviewed customer complaints to determine appropriate methods for resolution.
  • Identified opportunities for cross-selling additional products or services.
  • Responded promptly to customer inquiries via phone or email in a professional manner.
  • Generated leads through cold-calling, networking events.
  • Compiled weekly and monthly reports of sales activities for management review.
  • Conducted market research to identify potential customers and their needs.
  • Analyzed customer feedback and provided reports on trends to management.
  • Developed and implemented sales strategies to increase market share.
  • Monitored industry trends and news related to company products and services.

Education

Bachelor of Science - Physical Science

Ramjas College
05-2020

Certificate - Digital Marketing

Coursera

Skills

  • Ads Platforms: Meta, Google, Bing, LinkedIn, Twitter
  • Marketing Tools: HubSpot, LeadSquared, Zapier, Typeform, Hootsuite
  • EdTech/CRM Tools: NoPaperForms, ExtraaEdge
  • SEO/Research: Ahrefs, Semrush, Keyword Planner
  • AI Tools: ChatGPT, MS CoPilot, Gemini
  • Analytics: Google Analytics, Excel (Advanced), Campaign Reporting
  • Design Tools: Canva, Photoshop
  • Channels: Email Marketing, WhatsApp Automation, Social Media, PPC, CRM
  • Core Skills: Budget Allocation, Bid Management, Landing Page Optimization, Competitor Analysis
  • Strategy: Campaign Planning, Funnel Optimization, Brand Positioning, Market Segmentation

Additional Information

  • Apple Search Ads Certified – Apple
  • Complete Guide to Flipkart Ads Offerings – Flipkart
  • Introduction to E-Commerce – Flipkart
  • Google Ads Certifications – Coursera
  • Google Analytics 4 – Great Learning
  • LinkedIn Marketing Strategy – LinkedIn
  • LinkedIn Marketing Solutions Fundamentals – LinkedIn
  • LinkedIn Sales Navigator – LinkedIn
  • The Fundamentals of Digital Marketing – Google Digital Garage

Languages

English
Advanced (C1)
C1
Hindi
Bilingual or Proficient (C2)

Timeline

Google Ads Manager

KollegeApply
04.2025 - Current

Senior Marketing Manager

IREED Academy
01.2025 - 04.2025

Senior Marketing Executive

High School Moms & GIDE.AI
07.2023 - 12.2024

Social Media Manager

The Lantern Studios
01.2023 - 07.2023

Sales Marketing Executive

SBI Payments & Services Pvt. Ltd.
01.2022 - 01.2023

Certificate - Digital Marketing

Coursera

Bachelor of Science - Physical Science

Ramjas College

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