Rohit Ravindra More

• Conducted market research to identify new business opportunities and industry trends.
• Collaborated with cross-functional teams to align business strategies and operational goals.
• Developed targeted email campaigns to engage diverse customer segments.
• Collaborated with design teams to create visually appealing email templates.
• Conducted A/B testing to optimize subject lines and content effectiveness.
• Built subscriber lists through effective lead generation strategies.
• Ensured compliance with CAN-SPAM regulations in all email communications.
• Maintained a database of subscribers by collecting information from various sources.
• Provided reports on key metrics such as delivery rate, open rate, click-through rate.
• Integrated email marketing platform with CRM system for better tracking of campaigns.
• Delivered marketing strategy updates to upper-level management.
• Analyzed campaign performance metrics to refine marketing strategies.
• Managed email marketing platforms to ensure smooth campaign execution.

Web Research and Database Operation:

• Built targeted B2B prospect contact lists using web research, LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other scraping tools.
• Directed the end-to-end management of contact and account databases, ensuring continual improvement in data quality, accuracy, completeness, and business relevance.
• Segmented email contact lists based on industry, job title, geography, and engagement behavior, to improve campaign relevance.

Email Marketing Specialist:

• Created and executed outbound email campaigns using the Adestra tool.
• Monitored campaign KPIs, like open rates, click-through rates, and response rates, optimizing content accordingly.
• Managed Salesforce CRM data hygiene to ensure accurate contact details, and follow-up timelines.
• Led and managed the Email Campaign Team, ensuring alignment with organizational goals and strategic priorities.
• Ensured all team deliverables met specified quality standards, and were deployed within defined timelines.
• Managed team utilization and accurately forecasted resource requirements for upcoming campaigns.
• Handled and prioritized email marketing requests received via multiple channels, including email, phone, MS Teams, and Workfront.
• Acted as the primary liaison between onshore stakeholders and the offshore team to delegate campaigns and coordinate tasks efficiently.
• Oversaw the end-to-end email campaign process tailored for the pharmaceutical industry, from planning to execution.
• Conducted thorough QA reviews to ensure 100% accuracy and compliance of all email campaigns.
• Executed operational tasks such as email deployment, distribution list generation, and scheduling/hosting calls with project managers, ensuring timely and error-free delivery.
• Maintained proper documentation of progress, issues, and agreements, ensuring timely action and resolution.
• Utilized tracking tools to monitor tasks, capture essential transaction details, and follow a structured issue-tracking mechanism.

Team Lead Role :

• Assigned daily tasks and followed up with web research team members to ensure alignment with project timelines.
• Acted as a communication bridge between management, operational staff, and the UK/ARG management team for task updates and issue resolution.
• Collaborate with Sales and Marketing teams to understand campaign requirements, and deliver targeted contact lists and data insights for outreach activities.
• Maintained a tracker for attendance, productivity, and daily performance reports for internal teams.
• Facilitated team meetings, distributed meeting notes, and tracked action items.
• Conducted onboarding sessions and trained new team members on tools and workflow processes.
• Identified process gaps and suggested improvements to optimize workflow efficiency. Identified opportunities to streamline research methodologies, automate repetitive tasks, and improve team productivity.
• Implement and monitor quality control processes to maintain high standards of data integrity and compliance with privacy regulations.

Project Coordinator Role :

• Streamlined research workflows by identifying bottlenecks, automating repetitive tasks, and introducing scalable best practices to enhance overall team efficiency and output.
• Created and maintained project documentation, timelines, and progress reports.
• Coordinated with the Account Management (UK and ARG) team to gather requirements and manage expectations.
• Used tools like Monday.com for task assignments and status tracking.
• Ensured resource allocation, and escalated delays or risks to senior management proactively.
• Monitored deliverables to maintain project quality and deadlines.
• Generate regular reports on team performance, database growth, and campaign support activities for management review.