Hi, I’m
Rojilliane Simbulan
Dubai
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Goal-oriented with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement.
Overview
8
years of professional experience
Work History
Adidas Emerging Markets
Marketing Activation Specialist
02.2023 - Current
Job overview
- Boosted sales performance through the creation of engaging promotional materials and communications and targeted advertising strategies by ensuring a right investment decision as well as ROI analysis and report decks.
- Executed in line yearly & quarterly plans with the Omni Channel Trade Zone to achieve defined business objectives across all consumer touch points (campaigns, events & activations, promotions, consumer marketing materials, in-store communication & visual merchandising.
- Ensured and maintained a one brand messaged across channel planning with the Brand Comms team and Digital
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success, campaign SOB, activation results and refine tactics as needed.
- Negotiated partnerships with local influencers, maximizing brand exposure in target platforms per campaign activation as needed.
- Spearheaded campaign launches, collaborating with DTC retail team, brand communication, newsroom, key city, Digital & CRM team to create comprehensive go-to-market strategies that drive campaign sales growth.
- Worked and collaborated with strong internal and external cross functional stakeholders, suppliers, agencies.
Adidas Emerging Markets
IN-STORE VISUAL MERCHANDISING
11.2021 - 02.2023
Job overview
- Contributed to aim current store year to date growth of +48% achievement by executing and maintaining visual excellence and consistency
- Lead multiple in store campaigns at one of highest contributing trade zones in UAE and globally
- Improved sale teams' sales by coaching on visual merchandising techniques, commerciality, and strategies
- Create organized In-store communications order decks aligned to line manager and direct to contractors
- Liaising accordingly with partnered contractors in aligning with in-store communications, fixtures and tools movements, digital configurations, store greenery
- Oversaw visual merchandising for new store openings and store collateral change-outs
- Enhanced overall store appearance by applying careful consideration to In-store Communications to product ratio and display locations
- Spearheaded visual merchandising for Adidas Halo store by creating strategic presentation plans
- Ran new product launches with locally & globally, cohesive approach focused on delivering recognizable branding and exceeding revenue targets
- Innovated and simplified planograms, micro plan, and merchandising strategies to improve processes and results aligned with VM execution.
VM CHAMP, ADIDAS EMERGINGMARKETS LLC
SALES ASSOCIATE
11.2018 - 11.2021
Job overview
- Drive layout decisions - bubble and micro plans and implement as agreed ensure store complies with VM standards and guidelines to provide brand shopping experience to all consumers
- Update Space Management Tool floor plan and fixture allocation based on product presentation movement to achieve 100% efficiency
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Weekly analysis of Space Management Results with SM and draft common action plan
- Maintained customer satisfaction with quick and professional handling of product returns and make sure that KPIs are met, and targets are achieved
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands
- Helped customers locate products and checked store system for merchandise at other sites.
MANGO SUITES HOTEL
FRONT OFFICE ASSOCIATE
01.2018 - 08.2018
Job overview
- Enhanced guest satisfaction by providing exceptional front office service and promptly addressing inquiries.
- Streamlined check-in and check-out processes for improved efficiency and reduced wait times.
- Assisted guests with special requests, ensuring their needs were met and exceeding expectations.
- Increased room occupancy with effective upselling techniques and personalized recommendations.
- Managed reservation system, accurately inputting bookings and managing cancellations or changes.
- Handled guest complaints professionally, resolving issues quickly to maintain positive relationships.
YAKUMI, SOLAIRE RESORT AND CASINO
FOOD EXPIDITER, TEAM MEMBER TRAINEE
08.2017 - 12.2017
Job overview
- Accurately communicate guest orders to chefs across a line while maintaining composure and prepare accordingly as per meal course
- Confidently serve and assist guests to their reserved seats and aid to their needs
- Played key role in bolstering high-end dining experience by optimizing resources allocation
- Executed and supervised plate preparation according to temperature and condiment specifications
- Assisted wait staff with timely food delivery and guest requests.
- Improved order accuracy by effectively communicating with kitchen staff and ensuring timely food preparation.
HOLIDAY INN SUITES, RESORTS AND WATERPARK
SEASONAL HOTEL TEAM MEMBER
05.2016 - 09.2016
Job overview
- Enhanced team efficiency by streamlining communication and implementing effective collaboration tools.
- Contributed to a positive work environment by consistently demonstrating professionalism, adaptability, and strong interpersonal skills.
- Assisted customers with inquiries and provided exceptional service, resulting in positive feedback from shoppers.
- Handled multiple payment methods securely, minimizing discrepancies and potential losses.
Education
St. Paul University Philippines, TUGUEGARAO CITY, PHILIPPINES
Bachelor of Science from Tourism Management
St. Paul University Philippines, TUGUEGARAO CITY, PHILIPPINES
Bachelor of Science from Hotel and Restaurant Management
Skills
- Customer Engagement
- Team player with strong initiatives
- Cross-functional Collaboration
- Brand Awareness
- Project Coordination
- Campaign Management & implementation
- Marketing Analytics
- Strategic Brand & Calendar Planning
- Problem Solving
- Vendor Relationship Management
- Sales Forecasting
- Branding & Merchandising Visualization
- Strong Interpersonal Skills
- Resource Allocation
- Customer Experience
- Team Support
- Purchase Orders
- Content Management
- Developing Presentations and Reports
- Evaluation of Marketing Campaigns
- Problem Resolution
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Activation Specialist
Adidas Emerging Markets
02.2023 - Current
IN-STORE VISUAL MERCHANDISING
Adidas Emerging Markets
11.2021 - 02.2023
SALES ASSOCIATE
VM CHAMP, ADIDAS EMERGINGMARKETS LLC
11.2018 - 11.2021
FRONT OFFICE ASSOCIATE
MANGO SUITES HOTEL
01.2018 - 08.2018
FOOD EXPIDITER, TEAM MEMBER TRAINEE
YAKUMI, SOLAIRE RESORT AND CASINO
08.2017 - 12.2017
SEASONAL HOTEL TEAM MEMBER
HOLIDAY INN SUITES, RESORTS AND WATERPARK
05.2016 - 09.2016
St. Paul University Philippines
Bachelor of Science from Tourism Management
St. Paul University Philippines
Bachelor of Science from Hotel and Restaurant Management
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