Open To Work
Rojilliane Simbulan
Senior Marketing Activation Specialist
Dubai
Summary
Marketing and retail professional with a service-driven foundation in hospitality and over seven years of progressive growth at Adidas. Advanced from sales to visual merchandising to senior marketing activation, currently driving omni-channel strategies across Dubai Mall’s trade zone — a cluster contributing 21% of Dubai’s sales and 70% of its DTC business. Recognized for combining consumer insight, brand storytelling, and retail innovation to elevate flagship experiences and deliver measurable growth in competitive markets.
Overview
9
9
years of professional experience
Skills
- Marketing & Brand Activation: Campaign Management, Event Execution, Go-to-Market Strategies
- Analytics & Planning: ROI Analysis, Sales Forecasting, Strategic Calendar Planning
- Retail & Merchandising: Visual Merchandising, In-store Communication, Brand Consistency
- Leadership & Collaboration: Cross-functional Team Management, Vendor & Stakeholder Engagement, Teamwork and collaboration
Work History
Senior Marketing Activation Specialist
Adidas Emerging Markets
02.2023 - Current
- Execute the Omni Channel Trade Zone strategy to achieve defined business objectives across all consumer touchpoints — including campaigns, events & activations, promotions, consumer marketing materials, in-store communication, and visual merchandising.
- Led activations across five flagship and brand stores in Dubai Mall, a cluster contributing 21% of Dubai’s total sales and 70% of the city’s DTC business (UAE), reinforcing the trade zone as one of the most important hubs in Emerging Markets.
- Directed cross-functional execution of campaigns across retail, CRM, digital, and brand teams, delivering seamless omni-channel storytelling in Dubai’s most competitive retail environment.
- Elevated sales performance for one of Adidas’ top 10 global flagship stores, driving consistent growth on a €19M target through ROI-optimized activations and localized consumer strategies.
- Strengthened brand presence through influencer partnerships, seasonal activations, and premium campaigns, increasing campaign visibility by ~20–25%.
- Implemented reporting and benchmarking frameworks that tied Dubai Mall’s results to EMC and global KPIs, directly contributing to Emerging Markets’ +23% growth in Q1 2025 (vs. 2024), Adidas Group’s overall +13% growth, and the Adidas brand’s +17% global growth.
- Proactively identified potential roadblocks during activations, developing contingency plans and alternative solutions to minimize disruptions and delays.
In-Store Visual Merchandiser
Adidas Emerging Markets
11.2021 - 02.2023
- Strengthened Dubai Mall trade zone performance, a core cluster contributing significantly to Dubai’s DTC, by elevating visual merchandising across flagship and brand stores.
- Enhanced consumer journeys by tailoring in-store communications to high-footfall mall environments, ensuring premium product visibility during peak traffic and key launches.
- Reinforced Dubai Mall’s position as a benchmark for retail excellence across EMC, directly supporting the region’s retail growth objectives.
- Weekly analysis of Space Management Results with SM and draft common action plan
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Sales Associate
Adidas Emerging Markets
11.2018 - 11.2021
- Drive layout decisions - bubble and micro plans and implement as agreed ensure store complies with VM standards and guidelines to provide brand shopping experience to all consumers
- Update Space Management Tool floor plan and fixture allocation based on product presentation movement to achieve 100% efficiency
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands
- Helped customers locate products and checked store system for merchandise at other sites.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
Front Office Executive
Mango Suites Hotel
01.2018 - 08.2018
- Enhanced guest satisfaction by providing exceptional front office service and promptly addressing inquiries.
- Streamlined check-in and check-out processes for improved efficiency and reduced wait times.
- Assisted guests with special requests, ensuring their needs were met and exceeding expectations.
- Increased room occupancy with effective upselling techniques and personalized recommendations.
- Managed reservation system, accurately inputting bookings and managing cancellations or changes.
- Handled guest complaints professionally, by 100% resolving issues quickly to maintain positive relationships.
Food Expeditor | Team Member
Yakumi, Solaire Resort and Casino
08.2017 - 12.2017
- Accurately communicate guest orders to chefs across line while maintaining composure and prepare accordingly as per meal course.
- Confidently serve and assist guests to their reserved seats and aid to their needs.
- Played key role in bolstering high-end dining experience by optimizing resources allocation.
- Executed and supervised plate preparation according to temperature and condiment specifications
- Assisted wait staff with timely food delivery and guest requests.
- Improved order accuracy by effectively communicating with kitchen staff and ensuring timely food preparation.
Seasonal Hotel Team Member
Holiday Inn Resort Orlando Suites - Waterpark
05.2016 - 09.2016
- Enhanced team efficiency by streamlining communication and implementing effective collaboration tools.
- Contributed to a positive work environment by consistently demonstrating professionalism, adaptability, and strong interpersonal skills.
- Assisted customers with inquiries and provided exceptional service, resulting in positive feedback from shoppers.
- Handled multiple payment methods securely, minimizing discrepancies and potential losses.
Education
Bachelor of Science - Tourism Management
St. Paul University Philippines
TUGUEGARAO CITY, PHILIPPINES01.2018
Bachelor of Science - Hotel and Restaurant Management
St. Paul University Philippines
TUGUEGARAO CITY, PHILIPPINES01.2018
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Marketing Activation Specialist
Adidas Emerging Markets
02.2023 - Current
In-Store Visual Merchandiser
Adidas Emerging Markets
11.2021 - 02.2023
Sales Associate
Adidas Emerging Markets
11.2018 - 11.2021
Front Office Executive
Mango Suites Hotel
01.2018 - 08.2018
Food Expeditor | Team Member
Yakumi, Solaire Resort and Casino
08.2017 - 12.2017
Seasonal Hotel Team Member
Holiday Inn Resort Orlando Suites - Waterpark
05.2016 - 09.2016
Bachelor of Science - Tourism Management
St. Paul University Philippines
Bachelor of Science - Hotel and Restaurant Management
St. Paul University Philippines
Certification
- Diversity & Inclusion Training – Adidas (2021-2023)
- Visual Merchandising Training – Adidas (2019-2024)
- Health, Fire & Safety Program – Adidas (2019–2022)
- Global Sales Academy Retail Professional Training – Adidas (2021)
Work Preference
Work Type
Full TimeLocation Preference
HybridRemotePortfolio
FEATURED
2023 Portfolio
2024 CAMPAIGN EXECUTIONS
2021-2022 Visual Merchandising
2023 VISUAL MERCHANDISING
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
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