Hi, I’m
Rojilliane Simbulan
Dubai
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Goal-oriented with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement.
Overview
8
years of professional experience
Work History
Adidas Emerging Markets
Marketing Activation Specialist
02.2023 - Current
Job overview
- Boosted sales performance through the creation of engaging promotional materials and communications and targeted advertising strategies by ensuring a right investment decision as well as ROI analysis and report decks.
- Executed in line yearly & quarterly plans with the Omni Channel Trade Zone to achieve defined business objectives across all consumer touch points (campaigns, events & activations, promotions, consumer marketing materials, in-store communication & visual merchandising.
- Ensured and maintained a one brand messaged across channel planning with the Brand Comms team and Digital
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success, campaign SOB, activation results and refine tactics as needed.
- Negotiated partnerships with local influencers, maximizing brand exposure in target platforms per campaign activation as needed.
- Spearheaded campaign launches, collaborating with DTC retail team, brand communication, newsroom, key city, Digital & CRM team to create comprehensive go-to-market strategies that drive campaign sales growth.
- Worked and collaborated with strong internal and external cross functional stakeholders, suppliers, agencies.
Adidas Emerging Markets
IN-STORE VISUAL MERCHANDISING
11.2021 - 02.2023
Job overview
- Contributed to aim current store year to date growth of +48% achievement by executing and maintaining visual excellence and consistency
- Lead multiple in store campaigns at one of highest contributing trade zones in UAE and globally
- Improved sale teams' sales by coaching on visual merchandising techniques, commerciality, and strategies
- Create organized In-store communications order decks aligned to line manager and direct to contractors
- Liaising accordingly with partnered contractors in aligning with in-store communications, fixtures and tools movements, digital configurations, store greenery
- Oversaw visual merchandising for new store openings and store collateral change-outs
- Enhanced overall store appearance by applying careful consideration to In-store Communications to product ratio and display locations
- Spearheaded visual merchandising for Adidas Halo store by creating strategic presentation plans
- Ran new product launches with locally & globally, cohesive approach focused on delivering recognizable branding and exceeding revenue targets
- Innovated and simplified planograms, micro plan, and merchandising strategies to improve processes and results aligned with VM execution.
VM CHAMP, ADIDAS EMERGINGMARKETS LLC
SALES ASSOCIATE
11.2018 - 11.2021
Job overview
- Drive layout decisions - bubble and micro plans and implement as agreed ensure store complies with VM standards and guidelines to provide brand shopping experience to all consumers
- Update Space Management Tool floor plan and fixture allocation based on product presentation movement to achieve 100% efficiency
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Weekly analysis of Space Management Results with SM and draft common action plan
- Maintained customer satisfaction with quick and professional handling of product returns and make sure that KPIs are met, and targets are achieved
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands
- Helped customers locate products and checked store system for merchandise at other sites.
MANGO SUITES HOTEL
FRONT OFFICE ASSOCIATE
01.2018 - 08.2018
Job overview
- Enhanced guest satisfaction by providing exceptional front office service and promptly addressing inquiries.
- Streamlined check-in and check-out processes for improved efficiency and reduced wait times.
- Assisted guests with special requests, ensuring their needs were met and exceeding expectations.
- Increased room occupancy with effective upselling techniques and personalized recommendations.
- Managed reservation system, accurately inputting bookings and managing cancellations or changes.
- Handled guest complaints professionally, resolving issues quickly to maintain positive relationships.
YAKUMI, SOLAIRE RESORT AND CASINO
FOOD EXPIDITER, TEAM MEMBER TRAINEE
08.2017 - 12.2017
Job overview
- Accurately communicate guest orders to chefs across a line while maintaining composure and prepare accordingly as per meal course
- Confidently serve and assist guests to their reserved seats and aid to their needs
- Played key role in bolstering high-end dining experience by optimizing resources allocation
- Executed and supervised plate preparation according to temperature and condiment specifications
- Assisted wait staff with timely food delivery and guest requests.
- Improved order accuracy by effectively communicating with kitchen staff and ensuring timely food preparation.
HOLIDAY INN SUITES, RESORTS AND WATERPARK
SEASONAL HOTEL TEAM MEMBER
05.2016 - 09.2016
Job overview
- Enhanced team efficiency by streamlining communication and implementing effective collaboration tools.
- Contributed to a positive work environment by consistently demonstrating professionalism, adaptability, and strong interpersonal skills.
- Assisted customers with inquiries and provided exceptional service, resulting in positive feedback from shoppers.
- Handled multiple payment methods securely, minimizing discrepancies and potential losses.
Education
St. Paul University Philippines , TUGUEGARAO CITY, PHILIPPINES
Bachelor of Science from Tourism Management
St. Paul University Philippines , TUGUEGARAO CITY, PHILIPPINES
Bachelor of Science from Hotel and Restaurant Management
Skills
- Customer Engagement
- Team player with strong initiatives
- Cross-functional Collaboration
- Brand Awareness
- Project Coordination
- Campaign Management & implementation
- Marketing Analytics
- Strategic Brand & Calendar Planning
- Problem Solving
- Vendor Relationship Management
- Sales Forecasting
- Branding & Merchandising Visualization
- Strong Interpersonal Skills
- Resource Allocation
- Customer Experience
- Team Support
- Purchase Orders
- Content Management
- Developing Presentations and Reports
- Evaluation of Marketing Campaigns
- Problem Resolution
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Activation Specialist
Adidas Emerging Markets
02.2023 - Current
IN-STORE VISUAL MERCHANDISING
Adidas Emerging Markets
11.2021 - 02.2023
SALES ASSOCIATE
VM CHAMP, ADIDAS EMERGINGMARKETS LLC
11.2018 - 11.2021
FRONT OFFICE ASSOCIATE
MANGO SUITES HOTEL
01.2018 - 08.2018
FOOD EXPIDITER, TEAM MEMBER TRAINEE
YAKUMI, SOLAIRE RESORT AND CASINO
08.2017 - 12.2017
SEASONAL HOTEL TEAM MEMBER
HOLIDAY INN SUITES, RESORTS AND WATERPARK
05.2016 - 09.2016
St. Paul University Philippines
Bachelor of Science from Tourism Management
St. Paul University Philippines
Bachelor of Science from Hotel and Restaurant Management
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