Summary
Overview
Work History
Education
Skills
Objective
Core Competencies
Areas of Expertise
Personal Information
Languages
Timeline
Generic
ROKESH A

ROKESH A

Chennai

Summary

Seasoned professional with over 10 years of experience in digital marketing, strategic planning, marketing communications, event management branding, and public relations. Proven ability to accelerate growth, generate customer loyalty levels through excellent customer service – online and offline.


Excellent communication and interpersonal skills with a talent for problem-solving. Strong team player who thrives on collaboration and integrates divergent thoughts, opinions, and perspectives into meaningful action.

Overview

17
17
years of professional experience

Work History

Senior Manager - Marketing

SRM Institute Of Science & Technology
07.2022 - Current
  • Executed the launch of Versius Robotic Surgical System at SIMS Hospital, Chennai
  • Conceptualized and planned marketing campaigns for various health days and specialties
  • Planned and executed marketing campaigns, including digital and public relations.

Manager - Sales & Marketing (City Lead)

Fortis Healthcare
05.2018 - 07.2022
  • Conceptualized and planned marketing communication strategies for Fortis hospitals
  • Successfully launched Fortis Hospital, Vadapalani in Chennai
  • Monitored and analyzed performance of marketing campaigns
  • Managed digital marketing campaigns and presence on social media platforms.

Deputy Manager - Marketing

Kauvery Hospitals Group
07.2017 - 05.2018
  • Planned and executed specialty campaigns for various departments
  • Successfully launched Kauvery Hospitals, Salem
  • Generated leads through various marketing activities.

Assistant Manager - Marketing

Apollo Hospitals
04.2015 - 07.2017
  • Developed comprehensive annual marketing plans
  • Launched information centers at various locations
  • Liaised with PR agencies for media activities and events.

Senior Executive - Brand Communication

Global Hospitals
08.2012 - 03.2015
  • Identified suitable channels for promoting Global Hospitals
  • Planned and executed events
  • Successfully launched Global Cancer Institute
  • Managed media relations and engagement.

Executive - Media & Client Relations

Good Relations India PR
08.2011 - 07.2012
  • Planned and executed store launches and project launches
  • Managed social networking sites and online coverage
  • Drafted press releases and PR plans for clients.

PR Trainee

Imprimis Life PR (Perfect Relations Group)
06.2007 - 10.2009
  • Handled clients such as International Aids Vaccine Initiative, Novartis, Cadilla
  • Drafted press releases and media invites
  • Managed media visibility for events.

Education

M.B.A Business Management -

Madras University
01.2018

M.A. Mass Communication -

Madras Christian College
01.2012

B. Com General -

DG Vaishnav College
01.2009

Skills

  • WordPress

  • Google Analytics

  • Google Optimize

  • SEM Rush

  • Canva

  • MS Office

  • Adobe packages

Objective

To contribute strong leadership and interpersonal skills, as well as highly applicable experience, in Digital Marketing/Marketing Communications/Brand Management to a growth-oriented organization offering ample opportunity for professional growth.

Core Competencies

Brand Management | Marketing Communications | Digital Marketing | Marketing Collaterals Development| Team Management | Budget Preparation & Administration | Agency & Vendor Management| Strategic Planning| Consumer Research Analysis| Event Management


Areas of Expertise

Digital Marketing- Proficient in leveraging digital channels and platforms to effectively reach target audiences and achieve marketing objectives. Skilled in developing and implementing comprehensive digital marketing strategies encompassing various elements such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising.


Experienced in utilizing analytics tools to track and analyze digital marketing performance, optimize campaigns, and generate insights for continuous improvement. adept at managing digital presence across multiple platforms and channels, including websites, social media, and online advertising networks.

Personal Information

Gender: Male | Marital Status: Married

Languages

English
Tamil
Telugu

Timeline

Senior Manager - Marketing

SRM Institute Of Science & Technology
07.2022 - Current

Manager - Sales & Marketing (City Lead)

Fortis Healthcare
05.2018 - 07.2022

Deputy Manager - Marketing

Kauvery Hospitals Group
07.2017 - 05.2018

Assistant Manager - Marketing

Apollo Hospitals
04.2015 - 07.2017

Senior Executive - Brand Communication

Global Hospitals
08.2012 - 03.2015

Executive - Media & Client Relations

Good Relations India PR
08.2011 - 07.2012

PR Trainee

Imprimis Life PR (Perfect Relations Group)
06.2007 - 10.2009

M.B.A Business Management -

Madras University

M.A. Mass Communication -

Madras Christian College

B. Com General -

DG Vaishnav College
ROKESH A