Summary
Overview
Work History
Education
Skills
Affiliations
Languages
References
Timeline
Generic
Roma Maheshwari

Roma Maheshwari

Hyderabad

Summary

B2B Marketing Leader with 12+ years of experience driving brand growth, demand generation, and pipeline impact. Proven track record of influencing $2.5M+ in pipeline, leading ABM, executive branding, and multi-channel campaigns. Skilled in AI-driven marketing, team leadership, and building scalable programs that deliver measurable ROI. A passionate advocate for supporting working moms in leadership, driving both organizational success and inclusive workplace cultures.

Overview

12
12
years of professional experience

Work History

Director Marketing India

ProArch
Hyderabad
12.2023 - Current
  • Led growth-focused marketing campaigns for data analytics, AI, software testing, and cybersecurity, generating over $3 million in six months.
  • Achieved a 30% increase in qualified leads through targeted content marketing strategies in one and a half years.
  • Influenced and supported a sales pipeline exceeding $2.5M through targeted marketing campaigns and content initiatives.
  • Collaborated with solution architects and business unit leaders to define market-aligned solutions.
  • Designed and executed multi-channel programs (webinars, blogs, campaigns, events) that directly contributed to pipeline acceleration.
  • Ensured consistent brand and solution messaging across channels, highlighting core unique selling propositions.
  • Supported the demand-generation team with campaign needs, messaging, and sales assets.
  • Leveraged AI to streamline content creation, personalization, and optimization across campaigns.
  • Managed a team of six professionals, fostering collaboration among content strategists, marketers, and designers.

Head of Marketing

Enhops (A ProArch Company)
Hyderabad
04.2022 - Current
  • Spearheaded marketing strategies at Enhops, resulting in substantial brand growth and revenue contributions.
  • Collaborated with CEO's office to drive culture change through employee communications and special projects.
  • Achieved 25% increase in brand awareness and 20% rise in organic traffic via integrated marketing strategies.
  • Executed data-driven demand generation campaigns, leading to 10% increase in qualified leads.
  • Led brand refresh initiative, revitalizing messaging, visual identity, and website for improved brand perception.
  • Expanded digital presence through production of 20 monthly content assets, boosting lead conversion rates by 25%.
  • Developed partnership programs generating $1.2M in recurring annual revenue, significantly driving business growth.

Manager - Marketing

Qentelli Solutions
Hyderabad
09.2018 - 04.2022
  • Developed comprehensive marketing communications plan, achieving 27% growth in organic search rankings.
  • Created strategic partnerships with PR agencies, preparing spokespersons for high-stakes interviews.
  • Directed content strategy to enhance brand visibility and SEO performance.
  • Aligned social media content with business goals through stakeholder collaboration.
  • Utilized audits and analytics to identify gaps, refining strategies for greater ROI.

Assistant Manager Marketing

Camrbidge Technology Enterprises
Hyderabad
06.2017 - 09.2018
  • Secured PR and byline opportunities for CEO and C-level executives, elevating brand positioning in digital media.
  • Developed over 75 case studies, guides, and e-books to provide sales teams with impactful collateral.
  • Orchestrated digital transformation initiatives, boosting company's digital presence from 3,000 to 9,000 followers in one year.

Assistant Marketing Manager

Techwave
Hyderabad
01.2017 - 06.2017
  • Spearheaded the strategic launch of two groundbreaking products, iMicron and Vertical Discovery, collaborating with cross-functional internal teams and external stakeholders to craft compelling brand strategies that resonated with target audiences.
  • Took ownership of creating a robust content ecosystem spanning websites, blogs, social media, and other brand touchpoints, consistently delivering high-quality, audience-centric content.

Senior Marketing Executive

DesignNBuy
Ahmedabad
06.2015 - 08.2016
  • Crafted a comprehensive content ecosystem, developing compelling and engaging materials for websites, blogs, social media platforms, and other brand touchpoints, ensuring consistent messaging and a cohesive brand identity across multiple channels.
  • Orchestrated end-to-end campaign management, encompassing concept ideation, strategic theme development, content creation, design integration, and multichannel delivery, driving seamless and impactful marketing initiatives.
  • Achieved huge success in DRUPA 2016 as a debutant and received more than 200,000 footfalls with 10% of MQLs directly with the intent of the ready-to-buy product.

Senior Marketing Executive

IMS People
Ahmedabad
09.2014 - 06.2015
  • Handled client HHMC at IMS People in Ahmedabad.
  • Managed HubSpot, newsletters, and social media for the client.
  • Wrote blogs to raise awareness about the recruitment outsourcing industry.

Management Trainee - Marketing

Abellon Lifesciences
Ahmedabad
05.2013 - 09.2014
  • Maintained website content and social media as a brand trainee at Abellon Lifesciences, Ahmedabad.
  • Worked closely with sales team to provide collaterals required for driving engagement and sales.

Education

PGDBM - Marketing

SOM Lalit Institute of Management Studies
Ahmedabad
04.2013

Bachelors of Science -

MLSU
Chittaurgarh
07.2010

Skills

  • Marketing strategies and content marketing
  • Stakeholder and project management
  • Corporate communications and effective communication
  • Team leadership and mentoring
  • Strategic planning and partnerships
  • Cross-functional collaboration
  • Thought leadership and brand strategy
  • Decision-making and marketing automation

Affiliations

  • Part-time kickboxer and gym enthusiast

Languages

Hindi
First Language
English
Beginner
A1

References

References available upon request.

Timeline

Director Marketing India

ProArch
12.2023 - Current

Head of Marketing

Enhops (A ProArch Company)
04.2022 - Current

Manager - Marketing

Qentelli Solutions
09.2018 - 04.2022

Assistant Manager Marketing

Camrbidge Technology Enterprises
06.2017 - 09.2018

Assistant Marketing Manager

Techwave
01.2017 - 06.2017

Senior Marketing Executive

DesignNBuy
06.2015 - 08.2016

Senior Marketing Executive

IMS People
09.2014 - 06.2015

Management Trainee - Marketing

Abellon Lifesciences
05.2013 - 09.2014

PGDBM - Marketing

SOM Lalit Institute of Management Studies

Bachelors of Science -

MLSU

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Roma Maheshwari