Romita Chatterjee

The power of stories to build brands, connect deeply with audiences, and deliver results across B2B, B2C, and retail landscapes- has been my 18+ year marketing communications journey in a nutshell. In my current role, I drive targeted PR strategies, craft impactful leadership communication and compelling content across platforms that resonate with my audience, inspire action, and make a real difference. As a seasoned marketer with advertising agency and corporate experience, I have been associated with iconic brands like Hyundai (Automobile), Honda (Automobile), International Travel House (an ITC company for Travel and Hospitality), and currently, Brookfield Properties (Real Estate). Managing large marketing budgets sharpened my focus on data-driven results, trying to ensure every story I tell delivers measurable growth. I'm passionate about creating content that speaks directly to diverse consumer truths, weaving them into narratives that seamlessly align with business goals, a deep sense of purpose, and a commitment to DEI. At Brookfield Properties, I translate their ESG goals into relatable stories that resonate with a wide audience, fostering a shared vision for a sustainable and inclusive future. I also develop and execute the communication for Brookfield India Real Estate Trust, India's only 100% institutionally managed office REIT, sponsored by Brookfield Asset management, one of world's largest alternative asset managers. Empowered employees are a brand's greatest advocates. I lead internal communication initiatives ensuring all employees are aligned with the brand narrative and equipped to become brand ambassadors themselves.

• Annual Marketing & PR Strategy
• Budgeting
• Corporate Communication & Reputation Management
• Content Development and Leadership Communication
• CSR & ESG program communication
• New Product Launches and Events
• Market Research and Market Intelligence Monitoring
• Support Digital and Tech Initiatives
• Collaboration with global teams
• Cross-functional coordination
• Team Management

• Toshiba B2B Creative and Media Project with Japan, 2014-2016
• DAN Global Meet, Hong Kong, 2017
• Global Brand Summit 'Discovery', Seoul, 2011
• Innocean India Brand Workshops, Bangkok, 2011, Colombo, 2012

• Led marketing communication and PR for International Travel House (an ITC Company), spearheading a successful brand transformation in positioning and imagery.
• Developed and executed comprehensive marketing strategies for a prestigious project, ITC Grand Bharat (luxury hospitality).
• Spearheaded high-impact campaigns across ATL, BTL, digital, and on-ground platforms for a diverse portfolio of brands across various industries, including Hyundai, Honda, Airtel Global Business, Beer Café, Toshiba Power, Bacardi, Tetra Pak, SpiceJet Airline, ADAG and others.
• Played a pivotal role in the communication for major events like Auto Expo (2010, 2012) and ICC Cricket World Cup.
• Worked on multiple award-winning marketing campaigns, including the Effie-winning 'Face on Pack' for Kurkure.
• Actively drive impactful CSR initiatives at Brookfield Properties, focusing on education, employment, children's well-being, and skill development.
• Launched Brookfield Properties Women's Network, focused on creating a platform for professional development, mentorship, and leadership opportunities for women within the organization.