Romita Razdan

• Strategy, Development, Growth and Monetization for Octro games (Android, iOS, HTML5) - Skill, Social and Real money
• Defined product roadmap, prioritized requirements and documented PRDs, BRDs, User stories, User journeys and Wireframes
• Analyzed data trends to identify key growth metrics for product roadmaps. Conducted A/B testing for product decisions.
• Developed go-to-market strategies, including market research, pricing, segmentation, and competitive positioning
• Implemented customer feedback loop to refine products and managed multiple product lines
• Mentoring & managing multi-discipline scrum team of 20 members

Achievements:

• Launched personalized rewards and new game modes, driving user engagement by 11.2% and capturing new market segment by 7%
• Launched Daily Missions feature, boosting user retention by 14%
• Improved CSAT score to 82% through digital transformation efforts, including automation and process optimization

• Spearheaded product strategy and prioritized roadmap for BlueStacks platform and now.gg cloud gaming service
• Defined and documented product requirements, user stories, use cases, user flows and deliverables with key stakeholders
• Conducted A/B testing, analyzed user, market insights and data trends to drive business strategy in planning sessions
• Coordinated product marketing campaigns, working closely with marketing and sales teams to optimize revenue potential
• Led 7 member team & collaborated with global scrum teams

Achievements:

• Managed global launch of now.gg service, driving new user acquisition by 10% and increasing revenue by 15% within one year
• Led development of AI-powered recommendation engine & Chatbot, driving 20% user engagement & reducing 15% user churn
• Successfully integrated Rewards Centre, User onboarding and personalized search resulting in 12% increase in user retention

• Managed the digital product portfolio for Dish TV and OTT brand Watcho(Mobile apps, Websites, HTML5)
• Developed use cases, go-to-market, and pricing strategies using market research, competitor analysis, and user feedback
• Created marketing collaterals and sales materials to support new product launches and drive customer acquisition
• Strategically cultivated and managed vendor and partner relationships to optimize project outcomes
• Led 3 member team & collaborated with global scrum teams

Achievements:

• Led development and launch of Watcho app & website, gaining 1.2Mn new subscribers & 30% increased subscriptions in18 months
• Spearheaded Chatbot integration, achieving 30% lower call center costs and 82% CSAT scores
• Launched predictive search, gamification, personalization, & AI-driven recommendations, driving 18% user engagement & 14% retention
• Was awarded 'Dish Excellence Award' for spearheading & introducing key digital transformation initiatives

• Led product initiatives, boosting user acquisition, revenue growth, and market expansion for mobile apps (Android, iOS) and websites
• Integrated with 3rd party applications, APIs, Payment gateways and CRM to streamline workflows across platforms

Achievements:

• Boosted product profitability by 11.5% through Loyalty Program & Smart recommendations feature integration
• Implemented continuous feedback loops with users, which resulted in a 25% improvement in the Net Promoter Score (NPS)

• Led product development, content, marketing and business strategy for ABP Live Mobile apps, Websites and Live TV
• Partnered with Google, Samsung, Sony, and Apple to enhance distribution, co-marketing efforts, and drive innovation

Achievements:

• Increased monetization by 15% and engagement by 18% through ASO, custom PN, content indexing, and smart recommendations

• Conceptualized and launched new products(Marketplace, eLearning, Entertainment) on Mobile apps, Websites, SMS, and IVR

Achievements:

• Spearheaded product implementations with Airtel, Voda, Idea, Tata, and Reliance, driving new users by 14.5% and ₹5cr annual revenue