Ron Fernandes

• Handling a team of 30 people (12 direct and 18 indirect), Handling their appraisal cycle and career development. Led employee relations through effective communication, coaching, training, and development.
• Exercised leadership to improve complex workflows and provide feasible solutions, redefining current processes to gain workflow efficiency, identify automation opportunities.
• As part of the Global Platforms Team - spearheaded global campaigns operations and facilitated the enablement of Salesforce CRM and Pardot Marketing Automation Platform for stakeholders worldwide.
• As part of Digital Platforms management team - responsible for
   Management of Digital, Web & Campaign Management Platforms
   Management of digital campaigns, web & social media operations team
• As a PMO - coordinated projects for a high performing team of web developers, social media and digital marketing campaigns specialists

 Worked closely with sales and marketing teams to understand campaign requirements - and design, develop and enable multi-channel campaigns on crm, email marketing platform and web channels

 Managed digital marketing assets development and web production schedules to support execution of marketing campaigns, product launches, events and promotions - leveraging Web, Campaigns, Social Media and other digital marketing technology platforms.

 Conducted regular performance reviews and implemented strategies to optimize campaign effectiveness and reach

 Coordinated with cross-functional teams to align digital initiatives with overall business objective

• Led the enablement and operations of Salesforce Marketing Cloud for clients in the Medical sector, ensured strategic alignment with business objectives. Played a key role in the global campaigns externalization team, driving new client acquisition and seamless onboarding processes. Provided expert consultation on marketing automation solutions to address strategic business requirements and enhance long-term business outcomes.
• Implemented automation processes to achieve and exceeded business objectives effectively. Managed data governance initiatives to maintain data integrity and compliance standards. Orchestrated the development & administration of integrations between Pardot and Salesforce for streamlined operations. Knowledgeable in setting up and interpreting reports/dashboards for ROI tracking and reporting purposes
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• Experienced Campaign Manager(Marketing Automation) with a demonstrated history of working in the information technology and services industry
• Skilled in Marketing Automation Platform (MAP), Campaign Management, Database Segmentation, Customer Relationship Management (CRM), Event Management, Corporate Communications, and Market Research
• Overall campaign cycle across various vertical, horizontal and regions is handled by me
• Complete knowledge of Eloqua tool and the primary tool to execute the Campaign cycle
• The tool also helps to monitor and micro level reporting about the campaigns
• Planning, developing and executing campaigns with close coordination with clients and stakeholders
• Designing drip campaigns/ engagement programs on marketing automation platform (Eloqua).
• Strategically designed Telemarketing and Email Campaigns for 19 different business units across horizontals and verticals. Ensured 15 Qualified C-Suite meetings every quarter across multiple vertical/ horizontal BU
• Worked through the RFI and RFP's to provide a customized response to each client addressing their pain points
• Trained entire Sales force and Business Development team in understanding the best use of CRM (Microsoft CRM Dynamics)
• Conducted Market Research, Competitive & Competitor's Intelligence and Demand Generation
• Leveraged access of multiple database sources viz: DiscoverOrg, iProfile, Hoovers, Rainking, Ovum and IDC for IT trends, Strategy and Company reports
• Gathered and analyzed intelligence on markets, services, customers and competitors, as a need to support various Business Units and Sales Teams in their business decisions
• Analyzed various deal renewal databases and make relevant teams in the organization vigilant with upcoming deals in their market
• Handling large deals database with current organization, Lead nurturing and lead qualification
• Lead Generation/Business Development (tele and email)
• Integrated and Account Based Marketing
• Attending marketing event and interacting with prospecting customer to generate leads
• Www.resumekraft.com
• Handling multiple leading Advisory firms
• Generated a pipeline of 14 RFI/ RFP's for large deals in a year
• Leveraged relations with multiple Analyst & Advisory firms to create end user blogs on our case stories, build white papers
• Strategically positioned the company as a leading IT service provider and outsourcing partner, across different service offerings and verticals, in Signature Reports and Industry
• Increased L&T Infotech's citation in Analyst Signature Reports, 3x times than the previous year; leading to increased brand recognition
• Managed over 200 briefings, inquiries, webinars, events and workshops in less than a year; to promote company's services to change perception of industry analysts