Ron Welty
Elkart
Summary
Seasoned Sales Representative knowledgeable about selling in B2C environments. Leverages exceptional customer relations experience to win new customers. Skilled at demonstrating products and closing sales with tenacious and driven approach. Talented networker with expertise in cold calling, strategic planning and task prioritization focused on maximizing efficiency and sales success.
Dynamic leader with a proven track record at Forest River, enhancing sales portfolios and operational excellence. Spearheaded a 40% revenue increase, nurtured key dealer relationships, and excelled in account management and customer service. Expert in sales development and strategic planning, consistently delivering on project goals with innovative solutions. Strongest skills are performing cold calls. Opening lines used have proven to be 95% effective in opening doors arousing the client's curious nature. This strategy is based upon pure non-negotiable honesty.
Overview
40
40
years of professional experience
Work History
Sales Representative
Forest River - Rance Aluminum Division
02.2022 - Current
- Started from scratch with zero dealers
- Added 12 new dealers in 6 months
- Worked to build, train, support, and maintain dealerships in all products
- Continuously strengthened relationships by visiting dealerships periodically
- Worked with production and management developing new innovative products and options
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Built diverse and consistent sales portfolio.
General Manager
Forest River US Cargo Division
02.2017 - 01.2022
- Managed daily operations, budget implementations, employee evaluations, and financials.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Successfully increased company revenues by 40%.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Improved quality of products by adding strategic value driven options to standard builds.
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Reported issues to higher management with great detail.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Sales Representative
Forest River US Cargo Division
07.2007 - 02.2017
- Recorded accurate and efficient records in customer database.
- Set and achieved company defined sales goals.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Started with 4 dealers growing to 60 dealers in 3 years becoming the division's top Salesman.
- Responsible for growing marketshare while training, supporting and maintaining dealerships.
- Developed strong relationships with dealerships.
- Continuously researched new markets and product options.
CAD Operator
Forest River US Cargo Division
02.2004 - 07.2007
- Designed arrangements for production using AutoCAD.
- Consulted with project sales managers, dealers, and production leaders to produce and alter drawings.
- Developed CAD drawings from hand sketches, verbal instructions, and dealer orders.
- Supported production team in design process to ensure accurate builds.
- Identified potential operational issues and redesigned products to improve functionality.
- Created CAD models and drawings for weld shop workers.
Project Manager
Dutch Mills Inc.
07.1984 - 01.2004
- Identified plans and resources required to meet project goals and objectives.
- Managed projects from procurement to commission.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Worked with engineering and production to improve communication and accuracy.
- Served as liaison manager between Customer Service, Engineering, Production and all dealerships to effectively communicate all details concerning each project.
Education
High School Diploma -
Bethany Christian High School
2904 S Main Street, Goshen, IN 4652605-1984
Skills
- Records Management
- Account Servicing
- Customer Needs Assessment
- Account Management
- Competitor research
- Sales Forecasting
- Sales Development
- Account development
- Customer Service
- Territory sales
- Sales closing
- Lead prospecting
Timeline
Sales Representative
Forest River - Rance Aluminum Division
02.2022 - Current
General Manager
Forest River US Cargo Division
02.2017 - 01.2022
Sales Representative
Forest River US Cargo Division
07.2007 - 02.2017
CAD Operator
Forest River US Cargo Division
02.2004 - 07.2007
Project Manager
Dutch Mills Inc.
07.1984 - 01.2004
High School Diploma -
Bethany Christian High School
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