RONAK JETHAVA
Mumbai
Summary
Global marketing leader specializing in ecosystem growth and brand positioning. Proven track record of building communities of 1.5 million+ followers, managing 1500+ strategic partnerships, and generating 100 million+ impressions through innovative campaigns. Expert in go-to-market strategy, partnership marketing, and ecosystem development with major platforms, including Sony, Polygon, Binance, and Coinbase. Successfully onboarded and contributed to platform growth from 7K to 35K+ deployed applications, along with 100+ enterprises, including conglomerates.
Overview
5
5
years of professional experience
Work History
Head of Marketing - Soneium (by Sony)
Startale Group
11.2024 - Current
- Leading comprehensive marketing strategy for Soneium, Sony's blockchain initiative, overseeing brand positioning, go-to-market execution, and global awareness campaigns
- Built social media presence to 600K+ followers across platforms and generated 100M+ impressions through strategic campaigns
- Managing marketing budget while coordinating 100+ strategic partnership announcements
- Overseeing integrated marketing operations including product marketing, content strategy, and community engagement to establish Soneium as a leading Web3 platform
- Notable Campaigns: Soneium OG Badge (Official Campaign), Soneium Ecosystem Badge (100+ projects), Soneium ConQuest (30+ projects), Soneium Score (ecosystem-wide collaboration)
Head of Ecosystem Marketing - Soneium (by Sony)
Startale Group
03.2024 - 11.2024
- Spearheaded ecosystem marketing initiatives for Soneium's launch, onboarding 250+ projects and attracting global developers to the platform
- Led cross-functional campaigns and established community of active members
- Executed online and offline launch events and partnership marketing programs
- Developed and executed marketing strategies during the critical foundation-building phase to accelerate ecosystem growth
- Led Soneium Branding, Strategy, Content, Socials and Community
Global Ecosystem Manager
Polygon Labs
03.2023 - 03.2024
- Managed worldwide ecosystem development and partnership marketing strategies, contributing to growth from 7K to 35K+ deployed Apps
- Led 500+ strategic partnerships with major platforms including Flipkart (NFT marketplace launch: Flipkart Firedrops), Nothing (Phone 1 NFT drop), Binance, Coinbase, OKX, and Huobi (MATIC listing campaigns)
- Led GTM strategies for high-profile NFT launches with premium IPs including D&G, Liverpool FC, Coca-Cola, and Everton FC through partnerships with Chainlink, Showtime, Autograph, and OpenSea
- Partnered with protocol leaders (Sushiswap, Aave) on product version launches
- Developer adoption campaigns with The Graph and Gitcoin
- Collaborated with VCs (Outlier Ventures, Lithium Ventures, Animoca Brands) to establish GTM frameworks for portfolio investments
- Notable Campaigns: GameOn (2 Seasons, 50+ games), EverythingMusic (Creator and Artists Focused Collab with Warner Bros), Social SWITCH (15+ Web3 Social Projects), Coinbase Airdrop NFT (1.2M+ mints), Nothing Phone (1) X Flipkart (200K+ community)
APAC Ecosystem Manager
Polygon Labs
03.2022 - 03.2023
- Led ecosystem expansion across Asia-Pacific markets, onboarding projects and establishing Polygon as a preferred blockchain infrastructure provider
- Organized 30+ ecosystem events with 10K+ attendees through partnerships with Devfolio, The Product House, and ETHGlobal (hackathons, meetups, hacker houses, conferences)
- Built partnerships with 50+ major enterprises and protocols
Ecosystem Manager
Polygon Labs
09.2021 - 03.2022
- Led strategic partnerships and drove ecosystem growth during Polygon's rapid expansion phase, working with 1500+ Web3 projects total across tenure
- Developed relationships across DeFi, NFT, and gaming verticals contributing to user acquisitions
- Supported internal product launches including Polygon Nightfall, Polygon Zero, Polygon zkEVM, and Polygon Miden alongside PMM teams
Project Manager
Polygon Labs
06.2021 - 09.2021
- Managed critical initiatives supporting Polygon's ecosystem expansion. Coordinated cross-functional teams, tracked project deliverables, and ensured timely execution of strategic programs
- Streamlined operational processes that reduced project timelines by 30% using tools including Airtable, HubSpot, and Hootsuite
- Supported ecosystem development efforts through effective project planning, communication, and process optimization
Project Manager - GeM (Government E Marketplace)
Light Minds
12.2020 - 03.2021
- Led GTM strategy for GeM (Government E Marketplace), building cross-platform community of 200K+ users
- Resolved 3,000+ user and dealer grievances, improving platform satisfaction and retention rates
- Managed cross-functional team of 5 members across design and content verticals
- Developed stakeholder management and community engagement skills in government technology sector
Digital Executive
3Folks Media
08.2020 - 12.2020
- Drove brand outreach initiatives and digital marketing campaigns for agency clients
- Curated platform-specific content aligned with current market trends and audience preferences
- Executed social media strategies to enhance brand visibility and engagement
- Developed skills in content strategy, trend analysis, and digital brand management
Education
Bachelor of Technology - Computer Science
Mumbai University
MumbaiSkills
- Go-to-market strategy
- Brand positioning
- Campaign management
- Partnership marketing
- Community engagement
- Blockchain marketing
- Ecosystem development
- DeFi, NFT, and gaming
- Developer relations
- Token economics
- User acquisition
- KPI tracking
- Budget management
- Performance marketing
- Social media growth
- Airtable proficiency
- HubSpot expertise
- Analytics platforms usage
- CRM systems knowledge
- Project management tools proficiency
- Cross-functional team leadership
- Stakeholder engagement
- Strategic planning
- Event coordination
- Content strategy development
- Social media marketing strategies
- Brand storytelling techniques
- Technical writing skills
- Trend analysis
Timeline
Head of Marketing - Soneium (by Sony)
Startale Group
11.2024 - Current
Head of Ecosystem Marketing - Soneium (by Sony)
Startale Group
03.2024 - 11.2024
Global Ecosystem Manager
Polygon Labs
03.2023 - 03.2024
APAC Ecosystem Manager
Polygon Labs
03.2022 - 03.2023
Ecosystem Manager
Polygon Labs
09.2021 - 03.2022
Project Manager
Polygon Labs
06.2021 - 09.2021
Project Manager - GeM (Government E Marketplace)
Light Minds
12.2020 - 03.2021
Digital Executive
3Folks Media
08.2020 - 12.2020
Bachelor of Technology - Computer Science
Mumbai University