Reading (non fiction)
Ronak Kumar Kedia
Social Media Manager
Kolkata
Summary
Social media strategist with 4+ years of experience in content creation, platform growth, and community engagement. Skilled in developing data-driven strategies, managing multi-platform content, and building digital communities. Experienced in video-first content, real-time engagement, and collaborative storytelling.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Content Strategist
Sportz Interactive
03.2022 - Current
- Accounts worked on (PKL, LSG, UPW, PBKS, GG, DV, WF, HIL, FG).
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
- Measured content performance using analytics tools, providing insights to inform data-driven decision-making for future campaigns.
- Enhanced content strategy by conducting thorough audience research and aligning content with target demographics.
- Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
- Streamlined content production processes, resulting in faster turnaround times and more efficient workflows.
- Provided guidance on best practices for writing compelling headlines, meta descriptions, and calls-to-action that drove conversions.
- Mentored junior team members, providing constructive feedback on their work and fostering a positive learning environment for professional growth.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Tracked key performance indicators to measure success of campaigns.
Management & Operations Intern
Sports Authority of India
Panchkula
10.2021 - 02.2022
- Supported the execution of national-level sporting events, managed coordination, and logistics.
- Assisted in streamlining operations, boosting efficiency by 20%.
- Developed reports that improved decision-making processes by 30%.
- Implemented new tracking systems, reducing errors by 15%.
- Conducted market research, identifying key trends for strategic planning.
- Contributed to a positive team culture, fostering collaboration, and innovation.
Education
Executive Programme - Digital Marketing
IIM Indore
Indore, India2023
MBA - Sports Management
IISM
Mumbai, India 04.2001 -
B.Com (Hons) -
University of Calcutta
Kolkata, India2020
Skills
- Social Media Strategy
- Content Creation
- Community Management
- Instagram Insights
- YouTube Analytics
- Google Analytics
- Meta Business Suite
- Canva
Brand messaging
Websites
Interests
Traveling
Timeline
Content Strategist
Sportz Interactive
03.2022 - Current
Management & Operations Intern
Sports Authority of India
10.2021 - 02.2022
MBA - Sports Management
IISM
04.2001 -
Executive Programme - Digital Marketing
IIM Indore
B.Com (Hons) -
University of Calcutta