RONALD MENEZES
CREATIVE DIRECTOR
Mumbai
Summary
Dynamic professional with over 11 years of experience in digital and television media, specializing in short-format video content that captivates audiences and amplifies brand impact. Expertise includes ideation, scripting, direction, content strategy, and performance marketing, supported by a journalistic background that adds depth and research-driven insights. Proven track record of leading successful digital ad campaigns for renowned brands including Casio, Lenskart, Realme, Vivo, Reliance Insurance, Tata Mutual Funds, Emami, and Max Fashion, consistently delivering compelling, results-oriented content. Committed to collaborating with innovative brands or agencies that prioritize sharp and strategic storytelling.
Overview
13
13
years of professional experience
Work History
Creative Director
BTDT Media
10.2023 - Current
- Ideated and produced creative digital ad campaigns for Emami, Lenskart, Dabur, Realme, Casio, and Tata Mutual Fund among others.
- Focused on digital-first storytelling to engage online audiences.
- Scripted and designed AI-led films for Tata Mutual Fund.
- Created an AI campaign for Dabur Chyawanprash during Durga Puja with Sourav Ganguly.
- Led a successful ad film campaign for Lenskart, driving increased in-store footfall.
- Used CGI, Endless Paper, and other experimental formats for brand collaborations.
VP Creative Copy
EiPi Media
05.2021 - 09.2023
- Ideated compelling performance marketing videos for brand onboarding with strong storytelling and alignment.
- Wrote 150+ scripts, consistently delivering 3–4 high-quality ideas daily.
- Planned single-day shoot strategies to maximize assets with stars like Shahid Kapoor, Kareena Kapoor, Akshay Kumar, and Manoj Bajpayee.
- Directed, edited, and oversaw productions to ensure industry-standard output.
- Built impactful pitches and decks to support business development and win new clients.
Creative Producer
Chakraview Films
10.2017 - 03.2021
- Conceptualised and planned scripts for various brands across verticals.
- Met clients and convinced them of the ideas presented to them.
- Meticulously planned shoot schedules and edit timelines to meet client targets and deadlines.
- Overlooked the editing process and made sure the final product was as per industry standards.
- Coordinated between various POCs for pre-production, production and post-production.
Correspondent
Exchange4Media
02.2016 - 10.2017
- Covered advertising and marketing as a dedicated beat for Exchange4Media.
- Tracked industry trends and reported daily updates.
- Interviewed top leaders in the advertising and marketing space.
- Reported on developments related to the Telecom Regulatory Authority of India.
- Covered corporate events and generated fresh content daily, expanding professional network. Link to articles - https://www.exchange4media.com/author/ronald-menezes-991.html
Assistant Producer
CNN IBN
01.2015 - 02.2016
- Worked as an assistant producer to manage the entire productions in Mumbai Bureau.
- Managed the production work for a comedy satire running in India for the past decade “The Week That Wasn’t” hosted by Cyrus Broacha.
- Responsible for handling the Production Control Room on regular weekly shifts and live shows that air from Mumbai.
- In charge for shows that were aired from the studio for CNBC TV 18, IBN 7 and CNN IBN.
Journalist
Zee News
07.2013 - 08.2014
- Covered breaking news and social media trends across entertainment, sports, and politics.
- Key contributor to FIFA World Cup 2014 coverage in Goa; part of the show hosted by Baichung Bhutia and Aditi Tyagi.
- Interviewed Bollywood personalities like Aamir Khan, Saif Ali Khan, Siddharth Malhotra, and Sunny Leone.
- Handled post-production for celebrity interviews and entertainment shows.
- Covered India’s 2014 General Elections — wrote scripts, coordinated interviews, and shot key sequences.
Anchor, Writer & Producer
05.2012 - 07.2013
- Created the show “Destination Dining” from scratch.
- Designed the logo and worked on the creatives for the show.
- Produced and anchored the show by reviewing restaurants and pubs around Mumbai.
- Created promos and social media campaigns for the channel as well as the show.
- Wrote Scripts for travel shows.
Education
Graduation -
St. Andrews College
01-2011
Diploma - Advertising and PR
Welingkar’s Institute
01-2012
Diploma - Television Journalism
Bombay College Of Journalism
01-2013
Certification - Generative AI Foundations
Microsoft X Upgrad
01-2025
Skills
Creative team leadership
Awards & Mentions
- Gold Winner (DIGIXX Summit Awards By AdGully) - March ‘24 Best Use Of Video (Retail) - Lenskart, 2023’s
- Top Five Stand Out Friendship Day Ads by AFAQ’s - August ‘23 Max Fashion - EiPi Media https://rb.gy/r6a94s
Timeline
Creative Director
BTDT Media
10.2023 - Current
VP Creative Copy
EiPi Media
05.2021 - 09.2023
Creative Producer
Chakraview Films
10.2017 - 03.2021
Correspondent
Exchange4Media
02.2016 - 10.2017
Assistant Producer
CNN IBN
01.2015 - 02.2016
Journalist
Zee News
07.2013 - 08.2014
Anchor, Writer & Producer
05.2012 - 07.2013
Graduation -
St. Andrews College
Diploma - Advertising and PR
Welingkar’s Institute
Diploma - Television Journalism
Bombay College Of Journalism
Certification - Generative AI Foundations
Microsoft X Upgrad