RONALD WILLIAM FERNANDES
Mumbai
Summary
Ecommerce professional with over 10 years of experience in team leadership and business development. Expertise in strategic planning and project management, enhancing cross-departmental collaboration and stakeholder engagement. Demonstrated success in driving performance improvements and achieving measurable results in fast-paced environments.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Associate Category Manager - India and UAE (CBT)
eBay
Mumbai
04.2023 - 05.2025
- Managed Parts and Accessories category for India and UAE with team of 5 account managers, achieving 36% year-on-year growth
- Identified critical gaps in Part Fitment, enhancing conversion rates and visibility.
Drove Fitment adoption from eight percent to twenty-nine percent, generating incremental $2.7M GMV in FY'24. - Collaborated with 15+ dealers and 2 listing service providers to develop catalogue, driving new supply in 2W/4W auto parts, resulting in 11% quarter-on-quarter supply growth.
- Oversaw vendor relations and agency seller onboarding for home, B&I, and auto parts.
Manager - Business Development
eBay
Mumbai
09.2020 - 03.2023
- Led team of 10 BDs, formulating successful strategies and servicing new and existing accounts in Home and Health & beauty.
- Initiated GI-enabled Seller Onboarding in Home category across UP and Rajasthan, establishing High ASP supply exceeding $300 for category contributing to YoY GMV growth of 43%
- Continually surpassed annual Ads revenue goals of $300K through generation of average incremental GMV surpassing $55K annually across two years
- Oversaw strategic accounts, including Mensa, Nykaa, Globalbees, and The Luxury Closet, enhancing client relationships and propelling business growth.
Team Lead - Emerging Markets (Sri Lanka)
eBay
Mumbai
01.2020 - 08.2020
- Conducted grassroots analysis on category focus, resource allocation, and go-to-market strategies for expanding Sri Lanka market presence.
- Increased business revenue from $8M to $12.4M within 8 months, surpassing annual goal of $12M
- Established collaboration with 2 agencies in Sri Lanka for seller acquisition, leading to $130K GMV in FY20.
- Collaborated with Colombo Mail to execute shipment pickup strategy during COVID restrictions, ensuring timely deliveries.
Deputy Manager - Account Management
eBay
Mumbai
10.2018 - 12.2019
- Managed 150+ key accounts in clothing, shoe, and accessories sectors alongside a team of four.
- Enhanced logistics and inventory management for US Forward Deployment to boost efficiency.
- Combated counterfeit and unauthorized resellers, safeguarding brand reputation.
- Decreased seller defect rate to below 3% via improved packaging processes and buyer communication strategies.
- Led goal setting and performance tracking initiatives to ensure team alignment with organizational goals.
- Recognized twice as Gold-Star Performer, earning qualification for eBay Gamechanger award.
Key Account Manager
Flipkart
Mumbai
08.2017 - 09.2018
- Managed 50+ key accounts across diverse categories, driving operational enhancements and campaign involvement to optimize Seller growth.
- Assessed current business performance and explored future opportunities, realizing 38% new supply growth from existing sellers and a 148% year-over-year rise in seller geo adoption focused on European region
- Sourced new mineral specimens and e-tablets, boosting portfolio value by $430K GMV.
Account Manager
eBay
Mumbai
07.2016 - 07.2017
- Built and cultivated long-term relationships with over 70 clients by addressing needs and providing superior customer service.
- Filled category gaps & buyer demand by acquiring valuable selection and brand on the platform.
- Contributed to the eBay store augmentation program in FY17, generating approximately $40K in additional revenue and onboarding over 1,400 new online stores.
Sr. Business Development Manager
eBay
Mumbai
01.2015 - 06.2016
- Responsible for seller acquisition and delivering GMV target for CSA, B&I and Personal Care.
- Identified and onboarded high-value sellers for eBay’s large merchant accounts, enhancing platform offerings and driving business growth.
Sr. Business Development Manager
Tradeindia
Mumbai
05.2012 - 12.2014
- Focused on seller retention and upselling strategies, with a primary emphasis on SME and MSME segments.
- Worked on Google cost per click and other company Ads verticals.
- Developed strong relationships with key clients, leading to long-term partnerships.
Team Leader
Carlson Wagonlit Travel
Goa
09.2010 - 04.2012
- Started career as a Management Trainee and successfully managed event planning and execution.
- Coordinated with cross-functional teams to streamline day-to-day operations and enhance organizational efficiency.
- Developed team members' skills through targeted coaching sessions, improving performance
Education
MBA -
Sikkim Manipal University
Sikkim03.2018
Bachelor of Science -
IHMCT
Goa03.2010
Skills
- MS -Excel
- Power BI
- Team management
- Business analysis
- Strategic partnerships
- Sales strategies
- Market expansion
- Account Management
- Business Development
Certification
- Developing your EQ, 04/01/21, LinkedIn
- Blockchain Basic, 04/01/21, LinkedIn
- Six Sigma - Green Belt, 06/01/21, LinkedIn
Projects
Auto Fitment Project - FY'23
- Negotiated and Onboarded Emotive Corp vendor to help drive Part fitment for two/four-wheeler parts for IN, UAE and SEA sellers. Weekly connect with stakeholder to drive fitment on selected supply, provide feedback on errors and connect with eBay MVL team for Fitment addition.
Global Xpansion Program (GXP) - FY'21
- Managed the Global Xpansion Program (GXP), empowering fast-growing Indian brands, aggregators, exporters, and manufacturers to expand internationally by facilitating access to over 190 global markets and accelerating business growth.
eBaymag Tool - FY'20
- Initiated discussions with HiPO Leadership to grant Indian businesses access to the eBaymag Geo Replication tool and actively contributed to product development as a member of the feedback team during its Beta phase.
Timeline
Associate Category Manager - India and UAE (CBT)
eBay
04.2023 - 05.2025
Manager - Business Development
eBay
09.2020 - 03.2023
Team Lead - Emerging Markets (Sri Lanka)
eBay
01.2020 - 08.2020
Deputy Manager - Account Management
eBay
10.2018 - 12.2019
Key Account Manager
Flipkart
08.2017 - 09.2018
Account Manager
eBay
07.2016 - 07.2017
Sr. Business Development Manager
eBay
01.2015 - 06.2016
Sr. Business Development Manager
Tradeindia
05.2012 - 12.2014
Team Leader
Carlson Wagonlit Travel
09.2010 - 04.2012
MBA -
Sikkim Manipal University
Bachelor of Science -
IHMCT