Summary
Overview
Work History
Education
Skills
Timeline
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Ronit Parshionikar

Summary

Experienced programmatic advertising specialist with 8 years of industry expertise in managing and optimizing DSPs, SSPs, and DMPs. Proven track record in delivering successful programmatic campaigns and maximizing ROI. Seeking to leverage my skills and experience to drive strategic programmatic initiatives.

Overview

10
10
years of professional experience

Work History

Senior Programmatic Trader

MiQ Digital
03.2022 - Current
  • SPOC for a team of programmatic specialists to execute successful campaigns and exceed client expectations
  • Managed multiple programmatic formats like - Display, CTV, DOOH, VOD, Audio
  • Collaborated with analysts to develop models for analyzing potential investments.
  • Developed and maintained relationships with DSP and SSP partners, ensuring access to cutting-edge technologies
  • Collaborating with clients to understand their objectives and tailor programmatic strategies accordingly
  • Collaborating with Sales and Account Management teams to build media plans as per the client KPIs
  • Responsible for training new hires.

Media Analyst

Target Corporation
12.2019 - 03.2022
  • Executed, managed and optimized multiple campaigns across multiple Programmatic DSPs, Social, GAM, achieving incremental sale of more than $25M for brands like J&J, Nestle, Abbott, Honest Company etc
  • Was responsible for improving the margin for all the programmatic campaigns by 10%
  • Was responsible for training new hires
  • Collaborated with cross-functional teams to develop programmatic strategies aligned with client goals.

Digital Marketing Manager

YOptima Media Solutions Pvt Ltd
09.2014 - 11.2019
  • Delivered CPA of $30 against the goal of $100 for one of the largest automobile brands in USA
  • Increased reach and engagement by 2x times for Food client in USA.
  • Brought the CPI down by 60% for online gaming client.
  • Delivered ROI of 7x against the goal of 4x for the medical fundraising client.
  • Handled a team of 4 campaign managers, supervising and helping them with the best strategies for optimizing the campaigns.
  • Coordinating with Sales team as well as key agency media partners/advertisers to gather information towards analyzing
    efficacy and ROI of all brands as well as performance management events.
  • Assisting the company’s business development team in developing proposals within the digital marketing segment which includes media planning.
  • Reporting of campaigns with in-depth analysis on performance of placements, keywords, audiences, bounce rate etc.

Education

Bachelor of Engineering (Computer Science) -

R.T.M.Nagpur University
06.2014

Skills

  • Campaign Optimization
  • Programmatic Buying
  • Data driven decision making
  • Media Planning
  • Communication & Collaboration

Timeline

Senior Programmatic Trader

MiQ Digital
03.2022 - Current

Media Analyst

Target Corporation
12.2019 - 03.2022

Digital Marketing Manager

YOptima Media Solutions Pvt Ltd
09.2014 - 11.2019

Bachelor of Engineering (Computer Science) -

R.T.M.Nagpur University

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Ronit Parshionikar