RONIT AGGARWAL

Business Intelligence professional with a strong history at Ferns N Petals, achieving a 15% increase in operational efficiency through effective data-driven strategies. Expertise in Adobe Analytics and Clevertap, with a focus on cross-functional collaboration and analytical problem-solving. Proven ability to deliver actionable insights that significantly improve user experience and engagement.

• Dynamic Funnel and Customer Journey Dashboard Implementation: Designed and deployed a dynamic, real-time funnel dashboard across diverse page types and devices. The system enabled rapid error detection, resulting in a 20% improvement in customer journey efficiency and significantly reducing abandonment rates.
• Traffic & Conversion Intelligence Hub Development: Spearheaded the creation of a centralized Traffic Dashboard, integrating deep insights across traffic sources, orders, and conversion metrics. Provided actionable data that optimized marketing campaigns, boosting traffic quality, enhancing conversion rates, and demonstrably increasing departmental ROI.
• Adobe Analytics Real-Time Performance Suite Deployment: Led the implementation and standardization of Hourly and Hourly Trend Dashboards within Adobe Analytics, providing real-time performance insights. Empowered managers to make immediate, informed operational decisions, directly contributing to a remarkable 30% increase in critical hourly sales volume.
• Strategic Analytics Platform Migration & Cost Optimization: Led the end-to-end migration of web and app analytics infrastructure from Adobe Analytics to CleverTap. The transition significantly improved cross-platform data visibility and enabled in-depth analysis of the customer journey, while achieving a strategic operational efficiency and a verified cost saving of ₹60 Lakhs annually.