ROOFUS MATTAPPALLY
Dubai
Summary
Dynamic, results-driven sales and events professional with 6+ years of experience in business development, corporate event planning, and strategic partnerships across the UAE and Asia. Proven track record of managing large-scale MICE operations, developing innovative proposals, and leading multicultural teams. Experienced in building high-value partnerships with governments, corporates, and institutions while ensuring world-class service delivery. Passionate about elevating UAE’s destination and event experience through creativity, strategy, and operational excellence.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Regional Sales Director
Pixwik
Chennai
08.2024 - Current
- Directed regional expansion strategy across Middle East and Asia, positioning Pixwik as a key player in digital education.
- Developed and executed enterprise sales frameworks integrating consultative and data-driven approaches.
- Built high-value partnerships with ministries, universities, and corporate learning networks.
- Oversaw multi-country sales operations ensuring compliance and alignment.
- Championed AI-driven learning models enhancing institutional modernization.
- Collaborated with UAE-based corporate clients, education partners, and venue providers to design and execute regional product presentations, training sessions, and partnership programs — ensuring brand alignment, operational efficiency, and client satisfaction.
- AI-powered Learning Platform
Chief Marketing Officer
Woxox
Bengaluru
06.2022 - 04.2024
- Directed global sales and marketing operations, leading client acquisition initiatives across multiple verticals.
- Implemented data-driven marketing frameworks to optimize lead generation and conversion.
- Established strategic partnerships expanding enterprise market reach.
- Led cross-functional teams to deliver measurable business growth.
- Presented executive-level insights to leadership for scaling operations regionally.
- Business Operating System
Branch Manager
Private Education Consultancy
Dubai
12.2020 - 05.2022
- Managed branch operations with full P&L responsibility integrating sales, HR, and compliance.
- Designed and executed business development initiatives increasing branch performance.
- Negotiated partnerships with universities and agencies enhancing brand visibility.
- Deployed CRM and automation systems improving operational efficiency.
- Executed education fairs and corporate events strengthening UAE market presence.
Education
MBA - Hospital Administration & Management
Chatrapati Sahuji Maharaj Kanpur University
India01.2022
MBBS - Medicine
University of Northern Philippines
Philippines01.2020
Skills
- Destination and Event Sales Strategy
- Client Engagement & Retention
- MICE and Corporate Partnerships
- Proposal Development & RFP Coordination
- Budgeting
- Costing & Revenue Optimization
- Negotiation and Supplier Relations
- Cross-Cultural Communication & Client Relations
- Sales Forecasting & Pipeline Management
- UAE Market Knowledge & Hospitality Networking
- Data-driven marketing
- Forecasting
- Sales presentations
Certification
- Strategic Leadership and Management Specialization – University of Illinois
- Inbound Marketing, Sales & Growth – HubSpot Academy
- Diploma in Leadership & Management – Alison
- Fundamentals of Management & Leadership – Google Digital Garage
References
Available upon request.
Languages
- English (Fluent)
- Hindi (Fluent)
- Malayalam (Native)
Achievements And Publications
- Author: The Lazy Entrepreneur (2023), The Productivity Blueprint (2022), The Indian Stock Market Trader’s Playbook (2021)
- Led teams achieving 45% YoY growth in regional sales.
- Executed cross-border partnership and event projects in UAE, India, and Southeast Asia.
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Tamil
Intermediate (B1)
B1
German
Intermediate (B1)
B1
Accomplishments
- Exceeded Regional Sales Targets by 45% YoY at Pixwik by developing AI-driven enterprise sales strategies across the UAE and Asia.
- Recognized as “Top Regional Performer” for leading multi-country expansion and securing key institutional partnerships.
- Successfully Directed High-Impact Corporate Events and product showcases across the UAE, building strategic relationships with major education and corporate clients.
- Awarded “Leadership Excellence Certificate” at Woxox for spearheading a cross-functional marketing team that achieved record-breaking lead conversion.
- Authored Three Published Books on entrepreneurship, productivity, and financial success — demonstrating thought leadership and personal initiative.
- Consistently Recognized for Team Development and Mentorship, fostering a high-performance, collaborative sales culture.
References
References available upon request.
Timeline
Regional Sales Director
Pixwik
08.2024 - Current
Chief Marketing Officer
Woxox
06.2022 - 04.2024
Branch Manager
Private Education Consultancy
12.2020 - 05.2022
MBA - Hospital Administration & Management
Chatrapati Sahuji Maharaj Kanpur University
MBBS - Medicine
University of Northern Philippines