ROOPA PRAKASH
Summary
Dynamic and results-driven professional with 10 years of experience in sales coordination, marketing, and operations. Proven ability to streamline processes, support field teams, manage customer relationships, and optimize sales operations. Adept in handling administrative responsibilities, managing CRM tools, and leading cross-functional coordination to achieve business goals.
Overview
12
12
years of professional experience
1
1
Certification
Work History
FFM Executive
Ozone Pharmaceuticals Ltd.
Delhi
01.2023 - Current
- Maintained comprehensive tracking sheets (daily/weekly/monthly) for field employees, including regular updates to the employee database.
- Provided logistic and technical support to the field team; resolved queries through a dedicated WhatsApp support platform.
- Reviewed and processed employee expense sheets in compliance with company policy; coordinated with business heads for approvals and discussed deductions with relevant managers.
- Monitored daily performance metrics including Strike Rate (Target) vs. POB vs. Secondary Sales, and tracked daily achievements.
- Managed and shared sales data with the Product Category Head (PCH).
- Facilitated on boarding of new joiners by coordinating the issuance of visiting cards, official phone numbers, email IDs, field kits, catalogues, and uniforms.
- Monitored live locations of field staff via SWAAS (HiDoctor)/MASSIST to ensure adherence to tour plans and working norms.
- Handled full and final settlement inputs for field staff and liaised with the BHR (Business HR) department.
- Sent performance review emails to concerned field staff managers and departmental personnel.
- Maintained accurate field staff attendance records.
- Created and uploaded Standard Fare Charts (SFC), Beat Plans into SWAAS/MASSIST software platforms.
Sr. Sales Coordinator
Sapphire India Publishers Pvt. Ltd.
Gurugram
08.2019 - 12.2022
- Coordinated with the sales team by managing schedules, tracking order statuses, and facilitating clear communication across departments.
- Handled incoming calls, walk-in clients, and provided assistance with order entry, purchasing, and technical support.
- Liaised with the pan-India sales team to track sales positions and order updates; generated prospective customer data through web research and outbound calls.
- Passed qualified leads to the sales team and Area Sales Managers; followed up on customer quotations to ensure timely conversion.
- Provided after-sales support and addressed customer complaints to ensure satisfaction and retention.
- Verified billing details by cross-checking bills with expense sheets and ensuring compliance with company travel policies.
- Conducted payment follow-ups with distributors and booksellers.
- Provided administrative and logistical support to customer service and sales staff.
- Gained working knowledge of warehouse operations including shipping, receiving, inventory management, and counter sales.
- Contributed to achieving daily and monthly sales goals; assisted in training new employees.
Sr. Sales Coordinator
Millennium Booksource Pvt Ltd.
10.2015 - 08.2019
- Managed all sales administrative tasks, including the preparation and secure handling of top-level and confidential agreements.
- Maintained regular communication with clients through emails and phone calls for follow-ups and relationship management.
- Prepared detailed sales reports and conducted data analysis for performance tracking and strategic insights.
- Created customer quotations and vendor purchase orders; coordinated pricing negotiations and follow-ups.
- Supervised a team of sales coordinators, ensuring timely order processing and adherence to sales timelines.
- Ensured all customer inquiries were promptly addressed via phone, email, WhatsApp, or SMS.
- Verified stock availability and coordinated with dispatch and logistics teams to ensure smooth order fulfillment.
- Collaborated with cross-functional departments to monitor stock levels and manage order flow.
- Provided route plans and system access support to sales executives.
- Played a key role in discount approvals and negotiations to maximize customer satisfaction and profitability.
Business Development Executive
Achievers Real State.
Delhi
01.2014 - 01.2015
- Conducted cold calls to acquire new customers and expand the client base.
- Provided detailed lease and rental information to interested prospects.
- Engaged in negotiations with clients to finalize terms and close deals.
- Collected and confirmed customer requirements to ensure tailored service offerings.
- Maintained and updated customer and lead information in the internal database system.
- Generated leads by analysing and matching client requirements with available options.
- Coordinated and scheduled meetings between clients and senior management for seamless communication and decision-making.
Education
MBA - Human Resource
All India Management Association
New Delhi01.2019
Bachelor of Arts -
University of Delhi
Delhi01.2016
Higher Secondary -
CBSE
01.2013
Secondary -
CBSE
01.2011
Accounts Assistant Course -
Gandhi Institute of Computer Education & IT
Certificate in French Language -
IGNOU
Skills
- Advanced MS Office
- Track & Trace Software
- Windows OS: 98 to 8
- Sales Coordination
- CRM & Reporting Tools (SWAAS/MASSIST)
- Client Relationship Management
- Expense Management
- Team Support & Training
- Data Entry & MIS Reporting
- Field Operations Oversight
- Communication & Interpersonal Skills
Certification
- Accounts Assistant Course - Gandhi Institute of Computer Education & IT
- Certificate in French Language - IGNOU
Languages
- Hindi, Fluent
- English, Fluent
- French, Basic
Personal Information
- Date of Birth: 02/10/96
- Nationality: Indian
Timeline
FFM Executive
Ozone Pharmaceuticals Ltd.
01.2023 - Current
Sr. Sales Coordinator
Sapphire India Publishers Pvt. Ltd.
08.2019 - 12.2022
Sr. Sales Coordinator
Millennium Booksource Pvt Ltd.
10.2015 - 08.2019
Business Development Executive
Achievers Real State.
01.2014 - 01.2015
MBA - Human Resource
All India Management Association
Bachelor of Arts -
University of Delhi
Higher Secondary -
CBSE
Secondary -
CBSE
Accounts Assistant Course -
Gandhi Institute of Computer Education & IT
Certificate in French Language -
IGNOU
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