Roopa SB
Bangalore
Summary
Accomplished Campaign Manager with a proven track record at Kenscio Digital Marketing Pvt Ltd, enhancing brand engagement through innovative digital campaigns and strategic market research. Expert in client relationship management and team leadership, significantly improving customer satisfaction and employee training. Skilled in SEO, SEM, and user experience testing, adept at driving successful marketing initiatives and fostering client loyalty.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Campaign Manager
Kenscio Digital Marketing Pvt Ltd
Bangalore
01.2021 - Current
- Developed and executed comprehensive digital marketing campaigns to promote brand awareness and engagement.
- Designed and implemented strategies to increase website traffic through SEO and SEM techniques.
- Managed the development of creative assets such as banners, videos, animations for online campaigns.
- Conducted A and B testing of different ad creatives to identify best performing variations.
- Generated weekly reports on key metrics including impressions, clicks, conversions to track progress against goals.
- Collaborated with internal teams such as design and content team to create compelling visuals for campaigns.
- Identified new opportunities in the digital space by staying up-to-date on emerging trends and technologies.
- Integrated various platforms such as email marketing services and CRM systems into overall digital strategy.
- Developed a deep understanding of customer segments through market research and surveys.
- Researched industry trends and competitors' strategies to develop innovative approaches.
- Increased customer satisfaction by creating and implementing training program for employees.
- Onboarding clients for SMS, email, WhatsApp, and RCS channels.
- Prospect demo for new clients and for existing clients.
- Taking complete responsibility starts from assigning the campaign and ensures it delivers according to the client's requirements without any errors.
- Rectifying the issues with the panel and getting them resolved on time.
- Billing report, monthly, for all clients.
- Daily email volume, WhatsApp, RCS, and SMS reports.
- Rising new domain request, make it active, warm it up, and hand it over to the client once the domain reputation is high.
- Training for new joiners about the process and maintaining the standard process.
Client Relationship Management (Customer Success):
Capillary Technologies Pvt Ltd
Bangalore
11.2013 - 05.2020
- Provided customer onboarding and training to ensure successful product adoption.
- Developed and maintained relationships with customers to facilitate user engagement and satisfaction.
- Analyzed customer data to identify trends, issues, and opportunities for improvement.
- Managed customer inquiries and complaints in a professional manner.
- Collaborated with cross-functional teams to develop strategies for driving customer success.
- Conducted regular check-ins with clients to ensure their needs were met.
- Coached team members on best practices for delivering exceptional customer experiences.
- Assisted sales team by providing technical expertise during the sales process.
- Coordinated with technical support teams to resolve customer issues in a timely manner.
- Collaborated with product development teams to incorporate customer feedback into new releases.
- Based on the client’s requirements, schedule the campaigns (birthday, promotions, upsell, etc.).
- Running campaigns weekly, monthly, and quarterly based on the client's requirements.
- Planning on a monthly budget for the campaigns.
- Loyalty is set up based on brand requirements, applying rules about the allocation of points, promotions, slab upgrading, etc.
- Answering client emails and queries provides a quick solution.
- Adding new stores, and removing inactive stores.
- Having calls with the client when it is required to understand their requirements.
- Creating a report on SLAs.
- Exporting customer data based on the client's requirements.
- Data management.
Education
Bachelor of Arts - Commerce
St Philomena’s Gov’t Arts And Commerce College
MysoreSkills
- Event planning
- Schedule management
- User experience testing
- Cross-platform compatibility
- Team Management & Leadership
- Training, Mentoring & Development
- Client Relationship Management
- Key Account Management
- Motivating the team
- Digital Campaigns
- Problem solving
- Time management
- Social Medial handiling & content creation
Certification
- Certified DJ From Bangalore Beatworx
Languages
Kannada
First Language
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Malayalam
Upper Intermediate (B2)
B2
Tamil
Elementary (A2)
A2
Timeline
Campaign Manager
Kenscio Digital Marketing Pvt Ltd
01.2021 - Current
Client Relationship Management (Customer Success):
Capillary Technologies Pvt Ltd
11.2013 - 05.2020
- Certified DJ From Bangalore Beatworx
Bachelor of Arts - Commerce
St Philomena’s Gov’t Arts And Commerce College
Similar Profiles
PAKEEZA KHANUMPAKEEZA KHANUM
Business Development Manager at Orbit Digital Marketing Pvt LtdBusiness Development Manager at Orbit Digital Marketing Pvt Ltd
Praveen Kumar SidduguriPraveen Kumar Sidduguri
Digital Marketing Intern at Masira Digital Marketing Pvt. LtdDigital Marketing Intern at Masira Digital Marketing Pvt. Ltd
Muaz HetavkarMuaz Hetavkar
Intern at Dust Value Pvt Ltd (Digital Marketing)Intern at Dust Value Pvt Ltd (Digital Marketing)