Roopsee Lakhotia
Digital Marketeer
Bengaluru
Summary
Digital Marketing Manager with 8+ years of experience in campaign management, SEO, and social media marketing. Skilled in managing $1M+ budgets at Amazon, leading campaigns for major brands like Nestle and Mars, and achieving 100% campaign objectives in ROI and impressions. Holds advanced marketing degrees in digital and core marketing and practical sales experience for 5 years.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Campaign specialist
Amazon
10.2021 - Current
- Company Overview: Managing DSP & OLV campaigns for US grocery customers
- Managed and optimized a $50MM+ portfolio in the Grocery verticals for top advertisers, leading to a $10MM+ revenue increase
- Oversaw a $20MM+ budget for 40+ ad campaigns across 15+ grocery accounts, generating a $10MM upsell in Display and Video Advertising
- Handled a $2MM+ portfolio for 15+ accounts, offering tailored solutions and optimizing campaign recommendations to drive revenue growth
- Collaborated on the launch of an automatic optimization tool, implementing 16.8K recommendations and saving $25MM+ revenue with 900+ hours saved in 2023-2024
- Tested the Account Team Console tool, reducing optimization time by 17 minutes per campaign
- Led Programmatic Advertising solutions, educating brands, supporting agencies, and analyzing campaign performance
- Provided key business insights and presented comprehensive WBRs and MBRs to Amazon Leadership
- Mentored new hires as a Subject Matter Expert in Amazon Advertising
- Frequently collaborated with various teams to ensure excellent customer experience and technological solutions
- Currently training to manage campaigns for alcohol beverage advertisers, navigating strict advertising policies
- Managing DSP & OLV campaigns for US grocery customers
Account Manager
Ralecon Digital Agency
10.2021 - 09.2022
- Company Overview: A Result Oriented Digital Marketing Company in Bangalore
- Built long-term client relationships and identified their needs
- Planned and implemented digital strategies, optimizing web content to improve SEO for 7-8 major clients
- Trained clients on social media strategies, doubling their reach
- Analyzed digital campaign effectiveness, enhancing performance by 50%
- Designed and implemented digital projects, increasing clients' ROI by 12-15%
- Established KPIs for each client and prepared comprehensive progress reports leading to long term contracts conversions
- A Result Oriented Digital Marketing Company in Bangalore
Sales & Marketing Lead
Cron Labs
07.2020 - 09.2021
- Company Overview: Cron Labs, an upcoming services company in Enterprise Analytics and Consulting, helps Fortune 500 clients to create and execute digital transformation strategies
- Developed US and emerging markets for AI/ML solutions in retail, eCommerce, telecom, and hospitality, increasing revenue by ~15%
- Formed inside sales, GTM strategy, and managed campaigns, boosting lead generation and conversion by ~30%
- Enhanced brand's social media presence on LinkedIn, increasing engagement by over 50%
- Cron Labs, an upcoming services company in Enterprise Analytics and Consulting, helps Fortune 500 clients to create and execute digital transformation strategies
Officer- Results and Development Department
Times of India (Bennett Coleman & Co ltd)
07.2017 - 07.2020
- Company Overview: The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group
- Assisted Branding of TOI at identified locations liked airport, metro stations, institutes to improve subscription based copies for B2C market
- Executed strategies to increase the reach and brand awareness, monitor distribution and trade relationships with institutions
- Improved the baseline of number of copies (daily) from 3.75L to 4.8L over the course of 3 years
- Added following key accounts to B2B business OYO Rooms, OLA Cabs, Starbucks, Sterling Mac and Allen coaching
- The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group
Sales Manager (Direct Channel)
ICICI Prudential Life Insurance
06.2015 - 01.2017
- Company Overview: Life insurance company established as a joint venture between ICICI Bank and Prudential plc with 15k+ employees
- Guided Team of 9 to achieve their monthly targets by allocating leads, handling SHNI/HNI Clients
- Achieved ~85% of target month on month
- Determined the persistency of the manager and collect the renewals for the same
- Achieved over 90% of collection
- Maintained B2B client relationship in standard chartered bank
- Life insurance company established as a joint venture between ICICI Bank and Prudential plc with 15k+ employees
Marketing Research Intern
Wagh Bakri
02.2014 - 05.2014
- Company Overview: Wagh Bakri Tea Company is one of the largest suppliers and exporter of tea in India
- Gained in-depth knowledge of identifying target audience to distribute marketing content for expanding brand presence
- Analyzed premium tea and tea bag market in Gujarat and suggest ways to capture 50% market share
- Wagh Bakri Tea Company is one of the largest suppliers and exporter of tea in India
Education
PG Certification - Digital Marketing and Communications
MICA & upGrad
11.2020 - 08.2021
Master of Business Administration - Marketing
ICFAI University Hyderabad
Hyderabad, IN 02.2013 - 03.2015
Bachelor of Engineering - undefined
Gujarat Technological University
Gujarat, IN 06.2008 - 06.2012
Digital Marketing Certification - Digital Marketing
Google/DigiPivot
Online 04.2001 -
Skills
Marketing Strategy Development & Implementation
Business Development & Growth
Customer Management
Advertising
Social Media Campaign
Brand Presence Expansion
SEO & Keyword Optimization
Content Writing
Content Strategy
Digital Marketing
Brand Visibility
SEM
Team Leadership
Email Marketing
Campaign Management
Digital Marketing Campaigns
Google AdWords
Online Marketing
Facebook Ads
Google Ads
Google Analytics
SQL
Excel
PowerPoint
R (Basic)
Performance reporting
Product Launches
Paid Advertising
Mobile marketing
Target Audience Identification
Promotional planning
Campaign support
Media Buying
Conversion Rate Optimization
Campaign monitoring
Affiliate marketing
KPI Tracking
Branding strategy development
Social Media Strategy
Digital Media
Strategic Planning
Extracurricular Activities
Public Relations Head in club 'Sankalp' Official Leadership Club Played basketball at district level in school Actively involved in club associated activities organizing and managing events Worked with different NGO for the welfare of children and society.
Timeline
Campaign specialist
Amazon
10.2021 - Current
Account Manager
Ralecon Digital Agency
10.2021 - 09.2022
PG Certification - Digital Marketing and Communications
MICA & upGrad
11.2020 - 08.2021
Sales & Marketing Lead
Cron Labs
07.2020 - 09.2021
Officer- Results and Development Department
Times of India (Bennett Coleman & Co ltd)
07.2017 - 07.2020
Sales Manager (Direct Channel)
ICICI Prudential Life Insurance
06.2015 - 01.2017
Marketing Research Intern
Wagh Bakri
02.2014 - 05.2014
Master of Business Administration - Marketing
ICFAI University Hyderabad
02.2013 - 03.2015
Bachelor of Engineering - undefined
Gujarat Technological University
06.2008 - 06.2012
Digital Marketing Certification - Digital Marketing
Google/DigiPivot
04.2001 -