Rose Ann Boben
Gurgaon
Summary
Results-driven professional with over 14 years of experience in the Fin-Tech industry, specializing in Data & Analytics, Customer Contact Strategy, and Campaign Management. Proven track record of driving business intelligence initiatives and developing data strategies that enhance customer engagement. Core competencies include strategic planning, analytical problem-solving, and cross-functional collaboration. Committed to leveraging expertise to advance organizational goals and improve customer satisfaction.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Vice President
NAB
Gurugram
01.2023 - Current
- Leading a global team of seven focused on enhancing business customers' contact strategy.
- Contributing to business revenue targets, as well as enhancing the way we service customers with relevant conversations.
- Shaped NAB’s Pega strategy as an SME, collaborating with experts across various events.
Vice President
NatWest Group
Gurgaon
12.2017 - 06.2023
- End-to-end campaign development, management, execution, and results analysis facilitating data-based business insights for direct marketing and campaign decisioning.
- Served as a core domain expert for contact strategy within retail banking, encompassing MTA, Premier, market research, short-term borrowing, as well as business banking's digital adoption.
Business System Analyst - Marketing Enablement
American Express
Gurgaon
04.2014 - 04.2016
- Design and delivery of credit card contact strategy, including loyalty and event-based campaigns, measuring brand health and customer satisfaction, and collaborating with marketing teams, business partners, and risk managers.
Remote Intern
IBM
09.2013 - 03.2014
- Reduction of schedule slippages for IBM’s data storage (Storwize) team, by fine-tuning their internal release management processes.
Management Trainee - IT Advisory
KPMG India
Gurgaon
04.2013 - 06.2013
- Development of the IT Strategy Roadmap for a leading Quick Service Restaurant (QSR) chain by identifying relevant industry KPIs.
System Engineer
Infosys Technologies Ltd
Bangalore
08.2010 - 05.2012
- Production deployment of major releases of a SQL Server data migration program.
Education
Master of Business Administration (MBA) - Management Information Systems
Symbiosis Center Of Information Technology
01.2014
Bachelor of Technology (BTech) - Computer Science Engineering
Rajagiri School Of Engineering and Technology
01.2010
Skills
- Confluence
- JIRA
- Excel
- MS Project
- MS Visio
- UNICA
- Pega
- Sql Server 2008
- Teradata
- SAS VA (Genie)
- SAS EG
Websites
Certification
- SAS Programming 1: Essentials
- Microsoft SQL Server 2008, Implementation and Maintenance
- ITIL Foundation Course
- Hands On Essentials - Data Warehouse
- Pega Certified Decisioning Consultant v8.5
- ITIL Foundation in IT Service Management, 12/2012
- 070-432 Microsoft SQL Server 2008, Implementation and Maintenance, 11/2011
- Pega Decisioning Consultant version 8.5, 2021
Accomplishments
- Received NAB Honour Award 2024, for being in the top 1% of employees.
- Graduated from the Accelerate Women Talent program to enhance my leadership skills.
- Won the Best Customer Impact Award at Annual Sparkies at NAB for developing contact strategy for customers business lending repayment journey.
- Awarded ‘Living Our Values’ (LOV) from stakeholders at NatWest for being the contact strategy SME.
Timeline
Vice President
NAB
01.2023 - Current
Vice President
NatWest Group
12.2017 - 06.2023
Business System Analyst - Marketing Enablement
American Express
04.2014 - 04.2016
Remote Intern
IBM
09.2013 - 03.2014
Management Trainee - IT Advisory
KPMG India
04.2013 - 06.2013
System Engineer
Infosys Technologies Ltd
08.2010 - 05.2012
Master of Business Administration (MBA) - Management Information Systems
Symbiosis Center Of Information Technology
Bachelor of Technology (BTech) - Computer Science Engineering
Rajagiri School Of Engineering and Technology
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