Roshan Anand
Bengaluru
Summary
Marketing leader with strong skills in strategy development, team leadership, and project management. Demonstrated success in increasing brand visibility and boosting student engagement through innovative campaigns and strategic partnerships. Dynamic marketing leader with expertise in developing comprehensive strategies, driving brand awareness, and enhancing customer engagement. Proven success in project management and organizing impactful events.
Overview
7
7
years of professional experience
Work History
Head of Marketing
Hi Kalpaa Per School
Bengalore
03.2025 - Current
- Developed comprehensive marketing strategies to boost brand awareness and community engagement.
- Coordinated effective social media campaigns promoting school events and initiatives.
- Managed content creation for newsletters and promotional materials targeting parents and students.
- Analyzed market trends to uncover new opportunities for increasing student enrollment.
- Collaborated with staff to align marketing efforts with educational programs and goals.
- Oversaw updates to school website, ensuring accessibility of current information and resources.
- Established partnerships with local businesses to enhance community outreach programs.
- Organized workshops and seminars educating parents about school offerings and initiatives.
Senior Manager
Physics Wallah
Bangalore
06.2023 - 02.2025
- Forged strategic partnerships with key stakeholders, driving business growth and market expansion.
Collaborated with cross-functional teams to identify partnership opportunities and execute initiatives.
Conceptualized and executed innovative marketing campaigns that generated substantial ROI.
Leveraged market trends and consumer insights to create targeted messaging and assets.
Surpassed revenue targets by implementing data-driven strategies and optimizing sales funnels.
Utilized advanced analytics to identify improvement areas, enhancing profitability and market share.
Built and mentored high-performing marketing teams, promoting a collaborative culture.
Provided coaching and development opportunities, resulting in increased productivity and retention rates.
Marketing Manager
Extramarks Education India Pvt. Limited
Ranchi, Jharkand
02.2021 - 05.2023
- Developed and executed tailored product offerings and pricing strategies based on comprehensive customer analysis.
Drove revenue growth through innovative in-school and after-school activities, creating new income streams.
Oversaw end-to-end sales operations, managing documentation, contracts, and timely payment collections.
Provided valuable market insights and competitor analysis to inform strategic decision-making processes.
Business Development Executive
Vedantu
05.2020 - 01.2021
- Led a team of 6 Business Development Executives to exceed revenue targets by over 10 L quarterly.
Trained BDEs in tele-sales and inbound inquiry management, fostering continuous improvement.
Utilized Excel, MS Word, and MS PowerPoint to analyze data and create impactful presentations.
Optimized CRM systems to enhance sales processes and improve performance metrics.
Extramarks Education India Pvt. Limited
Marketing Executive
Ranchi, Jharkhand
08.2018 - 04.2020
- Spearheaded sales process, driving client acquisition and fostering lasting relationships.
Achieved top sales executive status within Ranchi team, contributing to revenue growth of 20 L over 18 months.
Nurtured relationships with clients, effectively addressing needs and ensuring high satisfaction.
Expanded operations to new cities by establishing operational processes and allied services.
Identified and researched new market opportunities, supporting growth initiatives.
Led lead generation efforts through Times NIE campaigns, orchestrating four major events with over 4 L student participation.
Executed innovative marketing strategies that enhanced brand visibility and engagement.
Leveraged strategic partnerships to drive impactful campaigns and facilitate business expansion.
Education
MBA -
Ranchi University
Ranchi Jharhand09-2020
BBA -
St Xaviers College
Ranchi Jharkhand 08-2018
Skills
- Marketing strategy
- Event organization
- Customer relationship management
- Team leadership
- Project management
- Problem solving
- Influencer partnerships
- CRM management
- Media planning
- Advertising campaigns
- Branding
- Social media engagement
- Sales promotions
- Recruitment and hiring
- Product launches
Timeline
Head of Marketing
Hi Kalpaa Per School
03.2025 - Current
Senior Manager
Physics Wallah
06.2023 - 02.2025
Marketing Manager
Extramarks Education India Pvt. Limited
02.2021 - 05.2023
Business Development Executive
Vedantu
05.2020 - 01.2021
Extramarks Education India Pvt. Limited
Marketing Executive
08.2018 - 04.2020
MBA -
Ranchi University
BBA -
St Xaviers College