ROSHAN B
Mysuru
Summary
Dynamic and results-oriented Digital Marketing Specialist with an MBA in Digital Marketing and over 5 years of professional experience. Adept at creating and executing comprehensive digital marketing strategies. Proven track record in optimizing digital campaigns, managing key accounts, and driving business growth through data-driven insights and innovative approaches. Known for exceptional problem-solving skills, effective stakeholder management, and a commitment to achieving measurable results.
Overview
5
5
years of professional experience
Work History
Senior Campaign Specialist
Theorem India Private Limited
01.2023 - 01.2025
- Oversee the management of diverse digital marketing accounts across multiple global regions, ensuring optimal performance and alignment with client goals.
- Utilize advanced tools like GAM, Roku,TTD, DV 360 and Adbook for inventory management and trafficking, ensuring efficient campaign execution.
- Troubleshoot and resolve technical issues related to campaign delivery and performance, providing timely solutions and support.
- Generate comprehensive performance reports, analyzing key metrics to inform strategic decisions, and enhance campaign effectiveness.
- Optimizing digital advertising processes through automation. Adept at leveraging data-driven insights and automation tools to streamline ad operations, and proven ability to collaborate with cross-functional teams to implement scalable automation solutions that drive business outcomes.
- Managed multiple accounts simultaneously, allocating campaign budgets, and adjusting budgets to ensure maximum impact and adherence to client goals
- Provided weekly and monthly performance reports, analyzing key metrics like CTR, CPA, and ROAS, and presented findings to clients and senior management.
- Managed a campaign using DV360 and The Trade Desk and GAM reaching over 1 million impressions
Digital Marketing Executive
Scalavity Private Limited
07.2021 - 12.2022
- Designed and executed targeted digital marketing campaigns across Google Ads and Facebook Ads, increasing online visibility and engagement
- Conducted on-site SEO improvements and managed product listings on various e-commerce platforms to drive traffic and boost sales
- Analyzed campaign performance data to identify trends and opportunities, adjusting strategies to maximize results and achieve marketing objectives
- Collaborated with cross-functional teams to ensure consistent brand messaging and effective campaign execution
Chief Digital Marketing Executive
Hyperfast Datalabs Private Limited
10.2020 - 06.2021
- Developed and led integrated marketing campaigns for key accounts, focusing on customer acquisition and retention through Google Ads and Facebook Ads
- Managed relationships with key stakeholders, ensuring alignment of marketing strategies with business goals and stakeholder expectations
- Implemented and monitored marketing campaigns using GAM 360, tracking performance and making data-driven adjustments to optimize results
- Oversaw product inventory management and conducted on-site SEO to enhance e-commerce platform performance and drive revenue growth
Digital Marketing Intern
Codeproofs Private Limited
08.2019 - 10.2019
- Assisted in the development and execution of digital marketing strategies, including SEO/SEM and content management
- Collaborated on designing and optimizing landing pages, enhancing user experience and conversion rates
- Evaluated emerging technologies and trends to recommend innovative approaches for improving marketing effectiveness
Education
MBA - Digital Marketing
JSS Center for Management Studies
Mysuru09.2020
Bachelor of Computer Applications -
National Institute of Education
MysuruSkills
- Campaign management
- Trafficking
- Digital Marketing Strategy
- E-commerce Management
- Social Media Management
- Technical Skills
- Analytics & Reporting
- Customer Relationship Management
Accomplishments
- Completed GA4 analytics and Google tag manager certification.
- Employee of the month (Rockstar roockie) award from Theorem digital solution pvt
- Diligent and Hard Worker of the Month, Hinduja Global Solutions: Recognized for outstanding performance and dedication to customer service excellence.
- Finalist, Startup India Yathra 2018: Honored for innovative business ideas and entrepreneurial spirit, as recognized by the Central Government of India and Government of Karnataka.
- Runner-up, Marketing Event at Rachanotsava: Achieved recognition for exceptional marketing skills and creative strategies.
- Member of Sponsorship and Event Management Team, TEDxYadavagiriED Event, Mysuru: Contributed to the successful organization and execution of a high-profile event.
- Organizer, National Level Management Fest, JSS CMS: Led the planning and execution of a large-scale management fest, demonstrating strong leadership and organizational skills.
Projects
A) UPWARD - Upward enables organizations to scale ad operations workflows via tailored automation.
Speeding up order cycles by Automating manual processes and changing workforce dynamic to focus on creative production, business development and strategic thinking.
B) Mysuru Market.in & Milkk, Spearheaded digital marketing initiatives for these e-commerce platforms, including SEO, social media management, and email marketing campaigns. Improved online presence and engagement through strategic digital marketing efforts.
Timeline
Senior Campaign Specialist
Theorem India Private Limited
01.2023 - 01.2025
Digital Marketing Executive
Scalavity Private Limited
07.2021 - 12.2022
Chief Digital Marketing Executive
Hyperfast Datalabs Private Limited
10.2020 - 06.2021
Digital Marketing Intern
Codeproofs Private Limited
08.2019 - 10.2019
MBA - Digital Marketing
JSS Center for Management Studies
Bachelor of Computer Applications -
National Institute of Education
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