Salesforce Marketing Cloud
Roshan James
Digital Business Assoc. Manager
Hyderabad,Telangana
Summary
- Creative and results-driven professional with over 5 years of experience in Product Management, Business analysis, Digital Marketing, Campaigns, Marketing Strategy and Digital Transformation
- Skilled in conceiving & implementing digital plans that fuelled market-place presence, revenue growth, brand visibility & loyalty and footfalls; successfully implemented digital marketing campaigns and complex marchitecture for clients from various industries.
- Broad-based expertise in leading the functions including strategy development, planning, analysis, marchitecture, delivery, campaign management and content management.
- Award-winning professional: Conferred with 5+ Corporate Awards and 8 Business Competitions at PAN India Level (Finished as a Finalist in 6 more)
- Innovative, proactive & creative marketing professional with skills in devising and executing marketing strategies, plans as well as measuring & reporting performance of all digital marketing campaigns with crucial contribution in defining success
- Worked with PayPal to study retention, consumer behavior in e-wallets and provide them with marketing insights to retain customers and get new customers
- Successfully worked with major retail, technology, electronic and fashion brands in defining marketing strategy, building marketing architecture and delivering & running campaigns for the brand.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
4
4
Languages
Work History
Business & Integration Arch. Assoc. Manager
Accenture Interactive
Hyderabad, Telangana
07.2019 - Current
- Administering functions related to planning, analyzing, requirement gathering, digital delivery, and client experience in Salesforce marketing cloud MarTech for retail, fashion, technology clients
- Assisting the client with strategic and business recommendations in Digital Domain Providing information on product/service and how it can help business to acquire new clients and managing projects end-to-end from planning to deployment
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Developed short-term goals and long-term strategic plans to improve risk control and mitigation.
- Leading the Innovation and R&D for the marketing studio and leading design thinking workshops to understand client business and problems to enable optimum use of team’s services
- Supporting with solutioning of various project, including cost estimation, staffing and technical blueprinting Creating digital marketing campaigns using a variety of tools including SEM, SEO, website, e-commerce, landing pages, mobile, display advertising and so on
- Entrusting with the responsibilities of: o Analyzing current and required future state of products and define required steps to reach end state o Managing and upgrading the existing marketing architecture to reach end goals.
- Documenting MIS reports; presenting the same to the management in order to facilitate decision-making
- Conducting competitor analysis to track competitor moves, suggesting improvements in marketing strategies for the products
- Instituted contingency plans, ensuring business continuity through cross-training, documentation and data backups.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
Clients & Markets Analyst
Deloitte
Hyderabad, Telangana
03.2015 - 04.2018
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Led the Digital Brand Refresh for Deloitte US MD for 6 months while collaborating with functional leaders across KM and MD and advised them on digital solutions
- Administered the technical part of brand refresh and developed templates Designed a digital platform to integrate content for various vendors which reduced vendor efforts by 50%
- Mapped client requirements, enabled teams to understand requirement and improved user experience
- Spearheaded the effort for the US Election 2016 site for political volunteering and corporate citizenship
- Worked with the Policy & Governance group to get insights, collate information and design the web portal
- Coordinated with leaders to develop digital marketing tools like cross-sharing tool, marketing toolkit and agency management program on SharePoint; defined the roadmap and implemented the projects
- Assisted in implementing and improving Adobe AEM CQ5 for Deloitte.com and managed content for the consulting practice
- Performed functions on multi device landing pages, subpage templates and web-part design
Education
MBA - Marketing
04.2018 - 06.2019
- Member of Deans Leadership Circle
- Member of Branding & PR team
- Awarded 2 gold medals for committee work
- Graduated Magna cum laude
Bachelor of Engineering - Computer Science
08.2010 - 08.2014
- Member of Branding & PR team
- Chief editor of the Computer Science Newsletter
- Director of BITSMUN
Skills
Business planning
Software
Google analytics
Adobe Experience Manager
Tableau
JIRA
SharePoint
Dreamweaver
Certification
SFMC Email Specialist
Affiliations
- Innovation and R&D member at Accenture India Marketing Studio
- Member of Dean’s leadership committee at Great Lakes
- Member of Branding & PR at Great Lakes
- New Hire Orientation Team for Deloitte KS.
- Location Lead for Impact Day at Deloitte
- BITSMUN Director
Extra Curriculars
- Part of campus activities like public relations, radio, fest operations, events at BITS and Great Lakes
- Assisted small companies upskill digitally as community service
- Part of a 50-year-old 4-part choir as a bass singer; Headed PR for the group as part of its 50-year celebrations
- Traveled to more than 10 countries across the world and attended a student convention in Manila
Timeline
SFMC P4
03-2021
Ecommerce Retail P3
06-2020
SFMC Email Specialist
03-2020
ECBA
01-2020
Business & Integration Arch. Assoc. Manager - Accenture Interactive
07.2019 - Current
Google Analytics
06-2018
Great Lakes Institute of Management - MBA, Marketing
04.2018 - 06.2019
GMAT - 710
06-2017
Clients & Markets Analyst - Deloitte
03.2015 - 04.2018
BITS Pilani - Bachelor of Engineering, Computer Science
08.2010 - 08.2014
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