Salesforce Marketing Cloud
Roshan James
Digital Business Assoc. Manager
Hyderabad,Telangana
Summary
- Creative and results-driven professional with over 5 years of experience in Product Management, Business analysis, Digital Marketing, Campaigns, Marketing Strategy and Digital Transformation
- Skilled in conceiving & implementing digital plans that fuelled market-place presence, revenue growth, brand visibility & loyalty and footfalls; successfully implemented digital marketing campaigns and complex marchitecture for clients from various industries.
- Broad-based expertise in leading the functions including strategy development, planning, analysis, marchitecture, delivery, campaign management and content management.
- Award-winning professional: Conferred with 5+ Corporate Awards and 8 Business Competitions at PAN India Level (Finished as a Finalist in 6 more)
- Innovative, proactive & creative marketing professional with skills in devising and executing marketing strategies, plans as well as measuring & reporting performance of all digital marketing campaigns with crucial contribution in defining success
- Worked with PayPal to study retention, consumer behavior in e-wallets and provide them with marketing insights to retain customers and get new customers
- Successfully worked with major retail, technology, electronic and fashion brands in defining marketing strategy, building marketing architecture and delivering & running campaigns for the brand.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
4
4
Languages
Work History
Business & Integration Arch. Assoc. Manager
Accenture Interactive
Hyderabad, Telangana
07.2019 - Current
- Administering functions related to planning, analyzing, requirement gathering, digital delivery, and client experience in Salesforce marketing cloud MarTech for retail, fashion, technology clients
- Assisting the client with strategic and business recommendations in Digital Domain Providing information on product/service and how it can help business to acquire new clients and managing projects end-to-end from planning to deployment
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Developed short-term goals and long-term strategic plans to improve risk control and mitigation.
- Leading the Innovation and R&D for the marketing studio and leading design thinking workshops to understand client business and problems to enable optimum use of team’s services
- Supporting with solutioning of various project, including cost estimation, staffing and technical blueprinting Creating digital marketing campaigns using a variety of tools including SEM, SEO, website, e-commerce, landing pages, mobile, display advertising and so on
- Entrusting with the responsibilities of: o Analyzing current and required future state of products and define required steps to reach end state o Managing and upgrading the existing marketing architecture to reach end goals.
- Documenting MIS reports; presenting the same to the management in order to facilitate decision-making
- Conducting competitor analysis to track competitor moves, suggesting improvements in marketing strategies for the products
- Instituted contingency plans, ensuring business continuity through cross-training, documentation and data backups.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
Clients & Markets Analyst
Deloitte
Hyderabad, Telangana
03.2015 - 04.2018
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Led the Digital Brand Refresh for Deloitte US MD for 6 months while collaborating with functional leaders across KM and MD and advised them on digital solutions
- Administered the technical part of brand refresh and developed templates Designed a digital platform to integrate content for various vendors which reduced vendor efforts by 50%
- Mapped client requirements, enabled teams to understand requirement and improved user experience
- Spearheaded the effort for the US Election 2016 site for political volunteering and corporate citizenship
- Worked with the Policy & Governance group to get insights, collate information and design the web portal
- Coordinated with leaders to develop digital marketing tools like cross-sharing tool, marketing toolkit and agency management program on SharePoint; defined the roadmap and implemented the projects
- Assisted in implementing and improving Adobe AEM CQ5 for Deloitte.com and managed content for the consulting practice
- Performed functions on multi device landing pages, subpage templates and web-part design
Education
MBA - Marketing
04.2018 - 06.2019
- Member of Deans Leadership Circle
- Member of Branding & PR team
- Awarded 2 gold medals for committee work
- Graduated Magna cum laude
Bachelor of Engineering - Computer Science
08.2010 - 08.2014
- Member of Branding & PR team
- Chief editor of the Computer Science Newsletter
- Director of BITSMUN
Skills
Business planning
Business Analysis
Strategic planning
Scrum methodology
Stakeholder relationship management
Marketing Strategy
Product Management
Digital Marketing
Software
Google analytics
Adobe Experience Manager
Tableau
JIRA
SharePoint
Dreamweaver
Certification
SFMC Email Specialist
Affiliations
- Innovation and R&D member at Accenture India Marketing Studio
- Member of Dean’s leadership committee at Great Lakes
- Member of Branding & PR at Great Lakes
- New Hire Orientation Team for Deloitte KS.
- Location Lead for Impact Day at Deloitte
- BITSMUN Director
Extra Curriculars
- Part of campus activities like public relations, radio, fest operations, events at BITS and Great Lakes
- Assisted small companies upskill digitally as community service
- Part of a 50-year-old 4-part choir as a bass singer; Headed PR for the group as part of its 50-year celebrations
- Traveled to more than 10 countries across the world and attended a student convention in Manila
Timeline
SFMC P4
03-2021
Ecommerce Retail P3
06-2020
SFMC Email Specialist
03-2020
ECBA
01-2020
Business & Integration Arch. Assoc. Manager - Accenture Interactive
07.2019 - Current
Google Analytics
06-2018
Great Lakes Institute of Management - MBA, Marketing
04.2018 - 06.2019
GMAT - 710
06-2017
Clients & Markets Analyst - Deloitte
03.2015 - 04.2018
BITS Pilani - Bachelor of Engineering, Computer Science
08.2010 - 08.2014