Roshan Julian S

Lloyd's Banking Group - UK - Eloqua (B2B)

• Involved in Functional Integration of Salesforce Integration app for CRM with Eloqua for Marketing qualifying leads with required Field Mapping
• Setting up the Lead scoring model along with Sales people to enhance and Enable Qualified Leads whom they fit into Specific Criteria
• Running Day to Day BAU Dynamic Email Campaigns on Larger Campaigns strategies along with A/B Testing for Lloyd's Banking Group which Involved their 3 Sub-brands HALIFAX, Bank of Scotland, MBNA on focus of Debit Credit Cards and Regional Offerings, Retail and No Retail Loans, Personal Loans.
• Regression of all email campaigns and
  programs along with over all Banking site, Perform thorough rendering checks through Litmus and on live accounts, Manual testing to cross-verify each build and release Report bugs for issues and provide detailed feedback in Jira. Be part of regular cadence on Daily scrum Calls
• Worked as a Reporting on Critical Eloqua Analytics Feedback Unsubscribers, Bouncebacks, Soft Bouncebacks, Clickthroughs, Openthroughs

Aberdeen asset management -UK - Eloqua (B2B)

• Involved in Eloqua Rebranding of all Email assets and Lead the team internally to Complete the SLAs agreed with the Customer
• Setting and working on predefined B2B Data models in Customer Intelligence Platform Unity by De-depulicating Promoting and Aggregating data Rules for Qualified Segmentation.
• Providing Strategies on Advertising Landing pages to educate Prospectus and Covert them as a Potential Lead on Buyers Journey
  with Gated and Ungated Content
• Running BAU Campaigns for the Customer and Keep up with Progress to Stakeholders on tight Schedules on Marketing qualified leads
• Campaign service. Running the promotion and transactional campaigns. Worked on Email Campaigns, Nurture campaigns, Newsletter campaign, Landing Page creation, form creation, lead scoring model creation, CDO creation. Also worked on dynamic content, reporting and analysis.

Levis & Dockers / Coles Liquor- Australia - Responsys (B2C)

• Ability to perform Multivariate Testing on Subject line or From Name using 8 Different Iterations in Responsys program Canvas
• Full loaded dynamic campaign, nearly 30 parameters dynamic in transactional email template.
• Email trigger through dynamic rules based.
• Client communication are done on Jira, Citrix, Slack and MS Teams.
• The main role is to design, develop, test and deploy promotional as well as transactional email campaigns within the specified amount of time.
• Ability to develop the html templates into the required format as specified by the client.
• Litmus test on proofs for certain ISP’s like Gmail, Yahoo, Andoid 5.1, 6.0 Outlook 2013 etc

• Analyze the requirements from Oracle marketers and create Emails, Landing Pages, Event Pages, and Microsite Pages. In (EMEA Region)
• Involved in creation of Segment, Shared filters, and contacts.
• Involved in the development of Dynamic Emails for Oracle High Profile events like Oracle Open World, Modern Cloud Day, etc.
• Participate throughout the product launch/release process to guide timelines and manage specification documentation and content deliverables.
• Creating and implementing Emails for A/B Testing in Oracle Eloqua.
• Creating a lot of customized and Responsive Oracle Multi-Reg Pages in EMEA Region with a lot of Logical Steps as per client Requirements and Maintenance of these pages until the Event Date
• Worked on Multi venue/ Multi-city events for Europe in Certain EMS systems which take to the different web pages based on the unique venue and date selection.
• Creation of Email Marketing Campaigns to promote a product or service, determining the target audience, and launching of emails to generate leads for the business through Eloqua Platform
• Analyze and pull reports by measuring KPI’s such as Open rates, Click Through rates, hard bounce backs, and soft bounce back to measure the success of an email marketing campaign