Roshan Kumar
Samba
Summary
Digital Marketing Specialist with 3.5 years of experience in SEO, social media management, and web analytics. Achieved significant increases in organic traffic and successfully managed international projects. Proficient in SEMrush, Moz, Google Analytics, and Canva, with a focus on data-driven growth strategies. Expertise in keyword research, competitor analysis, and technical audits to enhance website performance and visibility.
Overview
4
4
years of professional experience
1
1
Certification
Work History
SEO Executive
Numrah
01.2025 - Current
- Leading SEO strategies for high-impact projects including Decory.ai and FDFD.me.
- Managing social media channels and content planning to increase engagement and brand reach.
- Responsible for full-cycle project execution from keyword research and on-page optimization to performance tracking.
- Generating and increasing organic traffic.
- Collaborating with designers and developers for SEO-friendly implementation.
SEO Executive
Digital Care Agency
Mohali
06.2024 - 07.2024
- Conducted keyword research to optimize website content and improve search rankings.
- Analyzed website performance using SEO tools to identify areas for improvement.
- Developed and implemented on-page SEO strategies to enhance user experience.
- Create content that aligns with SEO best practices.
- Monitored competitors' SEO strategies to identify trends and opportunities.
- Created detailed reports on SEO performance and presented findings to stakeholders.
- Stayed updated on industry trends and algorithm changes affecting search visibility.
- Optimized existing content with targeted keywords to increase organic traffic.
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
- Analyzed web analytics data to identify opportunities for improvement and optimization of website content.
- Submitted sitemaps to major search engines, including Google, Bing, and Yahoo!
SEO Team Lead
Leap of Faith Technologies Pvt. Ltd
Mohali
07.2023 - 06.2024
- Managed the SEO team and coordinated website development.
- Oversaw keyword strategies, website audits, and social media marketing campaigns.
- Delivered client-focused SEO solutions.
- Mentored junior team members on best practices and workflows.
- Implemented process improvements to enhance efficiency across projects.
- Collaborated with cross-functional teams to ensure project alignment.
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Trained new staff in relevant processes and procedures.
- Provided support to junior staff during peak periods of workloads.
- Collaborated with other departments to develop effective solutions that meet customer needs.
SEO Executive
Cybernext Pvt. Ltd
Mohali
04.2022 - 06.2023
- Handled all aspects of SEO, including audits, on-page, and off-page activities.
- Improved search rankings through structured backlink creation.
- Conducted keyword research to optimize website content and improve search rankings.
- Analyzed website performance using SEO tools to identify areas for improvement.
- Developed and implemented on-page SEO strategies to enhance user experience.
- Collaborated with content creators to ensure alignment with SEO best practices.
- Monitored competitors' SEO strategies to identify trends and opportunities.
- Created detailed reports on SEO performance and presented findings to stakeholders.
- Assisted in managing link-building campaigns to increase site authority and relevance.
- Stayed updated on industry trends and algorithm changes affecting search visibility.
- Optimized existing content with targeted keywords to increase organic traffic.
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Developed and implemented SEO strategies to improve website visibility in search engine results.
- Identified areas where additional content could be created or improved upon for better ranking potential.
- Documented all activities related to SEO campaigns including changes made, results achieved.
- Monitored competitor websites for changes in their SEO tactics and adjusted accordingly.
SEO Intern
Primotech
Mohali
09.2021 - 03.2022
- Built backlinks and performed initial SEO tasks, including guest posting.
- Designed social creatives using Canva.
- Created meta tags, titles, alt text, and other HTML elements to improve website ranking.
- Performed technical analysis on client's websites using tools like Screaming Frog and Google Search Console.
- Assisted in link building activities such as directory submissions, blog commenting, article writing and submission, social bookmarking.
- Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles.
- Researched industry-related topics to develop original content ideas that align with current trends.
- Reviewed site architecture and navigation structure for optimal indexability by search engines.
- Assisted in creating and optimizing on-page content for various client websites.
- Collaborated with the marketing team to develop SEO-focused blog articles.
- Analyzed website performance using tools like Google Analytics and SEMrush.
- Monitored competitor SEO strategies to identify trends and opportunities.
- Supported link-building efforts through outreach and relationship management.
- Provided insights on SEO best practices to enhance user experience.
Education
Bachelor of Arts -
Govt. Degree College Samba
Samba, Jammu, India12.2020
Skills
- On-page optimization
- Keyword research
- Backlink strategy
- Content optimization
- Web analytics
- Search engine marketing
- Social media management
- Competitor analysis
- Project management
- Data analysis
- Team leadership
- Time management
- Critical thinking
- XML sitemaps
- Semantic SEO
- Guest posting
- Voice search optimization
- Adaptability
- Keyword analysis
- Google algorithm updates
- Page speed optimization
- Core web vitals
- Technical SEO
- Website audits
- SEO reporting
- E-a-t optimization
- Schema markup
- Competitor gap analysis
- SEO implementation
- Technical consulting
- Social media marketing
- Aeo SEO
- Geo SEO
- LLM SEO
Certification
The Fundamentals of Digital Marketing, Google, 07/21
Hobbies and Interests
- Music
- Singing
- Travelling
- Reading
- Writing
- Anime
- Little bit work towards Spirituality
Languages
- English, Professional Proficiency
- Hindi, Native/Bilingual
- Punjabi, Full Professional
- Dogri, Native/Bilingual
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
SEO Executive
Numrah
01.2025 - Current
SEO Executive
Digital Care Agency
06.2024 - 07.2024
SEO Team Lead
Leap of Faith Technologies Pvt. Ltd
07.2023 - 06.2024
SEO Executive
Cybernext Pvt. Ltd
04.2022 - 06.2023
SEO Intern
Primotech
09.2021 - 03.2022
Bachelor of Arts -
Govt. Degree College Samba