ROSHAN MATHEW

As lead of Primary Care Business vertical, scaled the category to 60 Cr Revenue (50% Growth YoY), owning end-to-end P&L

• Doubled Customer LTV by launching tiered pricing and differentiated sub-categories , enhancing upsell and retention rates.
• Boosted demand by 20% via category-specific sourcing, behavioral promotions, and strengthening marketplace flywheel levers (reviews, content, availability)
• Increased supply-side monetization by 150% through contract redesign, attribution frameworks, and setting up Customer Success Teams to showcase value
• Reduced transaction fraud by 60%+ by designing compliance SOPs and implementing audit-led striker policies.
• Expanded operations to 4 new cities by building a scalable FOS hiring and training playbook, reducing GTM launch times.
• Grew supplier acquisition across 10+ cities through data-driven city templates and targeted field force interventions.
• Optimized sales team productivity (~150 field reps) by launching a centralized Sales Control Tower tracking closures, AOV, and quality metrics.
• Improved customer satisfaction and loyalty by embedding customer-centric policies, driving NPS and repeat transaction growth .
• Led cross-functional initiatives across Sales, Marketing, Product, and Ops, aligning execution to revenue and margin targets.
• Led the end-to-end launch of an advertising product from conception to launch: driving market research, value proposition, pricing, GTM and operational management to achieve Gross Margin addition of ~2Cr/month

• Led the launch of a new product ($2M ARR) in the domain of network design, supply chain planning & execution
• Devised GTM for new user acquisition & drove product led user acquisition (40% of revenue) by cross-selling
• Enabled 20% growth in average contract value (ACV) by building capabilities for underserved use-cases
• Enabled monetization of in-house geocoding capability by building 'Address Validation' capability for last mile
• Improved customer engagement by 17% using analytics to identify underperforming areas in product
• Unlocked value of ~$1M by monetizing tracking page by providing clients revenue generating opportunities (post purchase) from end-user via redesign of tracking module to enable cross-sell, upsell & repeat purchases
• Reduced customer onboarding time from 14 to 2 days by automating processes & seamless product interventions
• Set up the research and growth team (3 members) - Owned processes, hiring, training & value delivery of the team

• Unlocked use case (~$2M) by identifying underserved need & building new capabilities partnering with DS teams
• Facilitated multi-year contract renewals ($1.5M) by delivering value for critical and/or at-risk of churn clients
• Devised global hub location strategy (~$1M Revenue) for top US bank - analyzed 35+ cities across 20+ parameters
• Improved internal efficiency by 20% by building a Location Optimization model that was adopted practice-wide