Summary
Overview
Work History
Education
Skills
Software
REFERENCES
Interests
Timeline
Hi, I’m

Roshkumar MR

Sales & Marketing Leader with 18+ Years of Experience
Roshkumar MR

Summary

Dynamic and results-driven professional with a proven track record of driving business growth through strategic initiatives and operational excellence. Experienced in working with leading organizations such as Mathrubhumi, The Times of India (BCCL), and a reputed multinational company. Demonstrates expertise in market analysis, strategic planning, team leadership, and client relationship management.

Skilled in boosting revenue, streamlining operations, and enhancing customer satisfaction. Renowned for strong communication, negotiation, and analytical abilities. Adept at leading change, improving process efficiency, and consistently delivering measurable results. Currently seeking new challenges within a forward-thinking, growth-oriented organization.

Overview

19
years of professional experience
2
Languages

Work History

MediaOne TV (Madhyamam Broadcasting Limited)

Senior Manager-Media Solutions
12.2022 - Current

Job overview

  • Promotion to Senior Manager : Elevated from Manager to Senior Manager within one year, in recognition of outstanding performance, leadership, and a results-oriented approach
  • Performance Excellence : Achieved 90% of annual revenue targets (2024–2025) and delivered 100% target attainment in 2023–2024 across TV and digital platforms, driving consistent business growth.
  • Integrated Media Solutions : Converted non-advertiser clients by offering 360° media solutions encompassing TV, digital, social media, print, and events—leading to significant business expansion.
  • Strategic Event Leadership : Led high-impact events including the GCC Overseas Education Expo, A Plus Mudra Education Series, Diabetes Day, Heart Day, and Women's Day, reinforcing brand presence and audience engagement.
  • Regional Business Development : Spearheaded market expansion efforts in Kochi, Kottayam, Alappuzha, and Idukki, successfully extending MediaOne TV's regional footprint and client base.
  • Client Acquisition & Retention : Built and managed strategic partnerships across diverse sectors including Education, Healthcare, Lifestyle, Jewelry, Entertainment, and Tourism—ensuring high client retention and revenue growth.
  • Campaign Planning & Execution : Designed and executed 5+ impactful branding campaigns across platforms, enhancing visibility and client ROI.
  • Expos & Brand Engagement : Organized large-scale educational expos in Malappuram, significantly boosting brand engagement and footfall for participating clients.
  • Sector Expertise : Managed campaigns and client portfolios in sectors such as Pharma, Education, Lifestyle & Sports, Media & Entertainment, Travel & Tourism, Furniture & Decor, and Agriculture/Industrial Equipment.

Club FM (Mathrubhumi Printing and Publishing Co Lt

Senior Officer – Radio Solutions
09.2017 - 12.2022

Job overview

  • Consistently achieved 100% of sales targets throughout tenure, demonstrating exceptional market insight and sales acumen.
  • Converted non-advertiser clients into long-term, revenue-generating partnerships, contributing significantly to overall business growth.
  • Generated ₹1.8 crores (2021–2022) and ₹1.5 crores (2019–2020) through integrated marketing solutions spanning Print, Radio, Digital, Social Media, and Events.
  • Cultivated and maintained profitable relationships with key clients, ensuring sustained business and consistent revenue growth.
  • Designed and implemented customized marketing strategies for diverse sectors including Education, Pharma, Health, Lifestyle, Home Décor, Recruitment, Astrology, Events & Exhibitions, and Agriculture.
  • Organized and promoted a high-impact foreign education webinar (2021–2022), leveraging all Mathrubhumi media verticals to maximize client engagement and brand visibility.
  • Executed 200+ promotional campaigns and branding initiatives, effectively driving client engagement and business expansion.
  • Led new business acquisition efforts through strategic marketing, competitive bidding, and leveraging client referrals.
  • Identified emerging market trends and collaborated with advertising agencies to successfully launch client campaigns.
  • Analyzed company potential and executed strategic initiatives that significantly increased sales turnover, consistently exceeding targets.

Bennett, Coleman and Company Limited (Times Of India)

RMD Executive
02.2015 - 08.2017

Job overview

  • Successfully appointed and managed 120 new cash deposit collection agencies, expanding the agency network and ensuring smooth regional operations within 120 days.
  • Supervised a team of 120 agents, driving productivity, target achievement, and strict adherence to company standards.
  • Consistently exceeded targets, achieving over 100% of goals in the 2016–2017 fiscal year.
  • Played a pivotal role in increasing circulation of The Economic Times in Alappuzha and Vaikom, contributing significantly to regional growth.
  • Led the implementation of NI copy sales across schools in Vaikom Taluk, broadening the publication's reach among educational institutions.
  • Managed a team of 5 members, fostering performance excellence and effective agency oversight.
  • Introduced a new Star Hotel agency, expanding client segments and diversifying the agency portfolio.
  • Oversaw the consent copy booking process, ensuring timely and efficient client service.
  • Secured new sponsorship copies, enhancing revenue streams and strengthening client relationships.

Malayala Manorama company Limited

Circulation Promoter
12.2009 - 01.2015

Job overview

  • Supervised 80 agents across multiple agencies, ensuring smooth operations and consistent achievement of circulation targets.
  • Managed newspaper agency collections, guaranteeing timely and efficient transactions throughout the region.
  • Contributed to steady regional growth in newspaper circulation and readership.
  • Increased sales of 40 magazines through annual subscription schemes, enhancing revenue and customer engagement.
  • Implemented promotional gift programs to attract new subscribers and boost publication sales.
  • Coordinated successful sales of Vayana Kalari sponsorship copies, enhancing brand visibility and community involvement.
  • Launched and managed a one-year subscription program for children's magazines in schools, expanding educational outreach.
  • Facilitated Vayana Kalari sponsorships in schools, fostering reading habits and generating additional revenue.
  • Administered insurance schemes for readers, creating new revenue streams and strengthening customer loyalty.
  • Established and managed book stalls at key locations across Kottayam district, driving sales and brand presence.
  • Played a key role in organizing the statewide Run Kerala Run event in Vaikom, contributing to its success.
  • Consistently sold sponsorship copies, generating extra income and enhancing brand recognition.

Jeevan Telecasting Corporation Ltd

Front Office Executive
02.2008 - 12.2009

Job overview

  • Managed front desk operations, creating a welcoming and professional environment for clients and visitors.
  • Delivered prompt and accurate assistance to clients, ensuring high customer satisfaction levels.
  • Coordinated daily workplace activities and provided comprehensive administrative support to maintain smooth operations.
  • Oversaw company vehicle management, including scheduling and route planning to optimize usage.
  • Ensured security protocols were implemented effectively to safeguard premises and personnel.
  • Managed water supply logistics and coordinated courier services to guarantee timely deliveries.
  • Monitored attendance for evening shifts, maintaining accurate records and timely reporting.

Muthoot Motors, Kaloor

Service Advisor
03.2006 - 01.2008

Job overview

  • Assisted customers with vehicle service inquiries, providing expert advice to ensure a smooth and satisfactory service experience.
  • Managed front desk operations, including handling customer queries, scheduling appointments, and tracking vehicle service status.
  • Promoted and sold vehicle polishing services, enhancing customer satisfaction and generating additional revenue.
  • Sold vehicle accessories by offering tailored solutions, increasing sales opportunities and customer retention.
  • Coordinated with service technicians to ensure timely, efficient vehicle servicing while maintaining high-quality standards.

Education

Suresh Gyan Vihar University,
Rajasthan India

MBA from Marketing Management
04.2001

Madurai Kamaraj University
Tamil Nadu

Bachelor of Arts from Mass Communication & Journalism
04.2001

Skills

Software

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

REFERENCES

Mr. Philip Jose
Chief Revenue Officer – Global
Media One TV (Madhyamam Broadcasting Limited)
Head – Digital Transformation Consulting
Logical Steps Interactive Solutions Pvt Ltd.
Mobile: +91 90201 17117


Mr. Jagdeep Murali (Ex.)
Former Head – Media Solutions India & GCC
Media One TV (Madhyamam Broadcasting Limited)
Mobile: +91 99477 79975


Mr. Shibu Dev
Managing Director
Orbit Communications (Advertising Agency), Kochi
Mobile: +91 98462 77171


Mr. Shine Paul
Managing Director
Paulman Media (Advertising Agency), Kochi
Mobile: +91 98460 75332

Interests

Traveling

Timeline

Senior Manager-Media Solutions

MediaOne TV (Madhyamam Broadcasting Limited)
12.2022 - Current

Senior Officer – Radio Solutions

Club FM (Mathrubhumi Printing and Publishing Co Lt
09.2017 - 12.2022

RMD Executive

Bennett, Coleman and Company Limited (Times Of India)
02.2015 - 08.2017

Circulation Promoter

Malayala Manorama company Limited
12.2009 - 01.2015

Front Office Executive

Jeevan Telecasting Corporation Ltd
02.2008 - 12.2009

Service Advisor

Muthoot Motors, Kaloor
03.2006 - 01.2008

Suresh Gyan Vihar University,

MBA from Marketing Management
04.2001

Madurai Kamaraj University

Bachelor of Arts from Mass Communication & Journalism
04.2001

Similar Profiles

CREATE PROFILE
Roshkumar MRSales & Marketing Leader with 18+ Years of Experience