Roshni Mandani
Digital Marketer
Indore
Summary
Currently working as a Digital Marketing executive for a startup. In the past two years, have gained extensive digital marketing experience and developed marketing strategies for launching various products through online marketing. Have also learned many skills in online marketing.
The previous experience in Product Strategy and Planning has given 4.5 years of expertise. Experience of working in cross-functional teams for various projects as a Strategic Thinker with sharp analytical and business planning skills. Contributed to the establishment of new products in the market and the refinement of strategy and planning based on market response. Gained an understanding of market behavior and trends. An innovative professional with excellent communication, interpersonal, and negotiation skills.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Digital Marketer Executive
Shedigital
Indore
11.2020 - Current
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Prepared variety of different written communications, reports and documents.
- Worked with customers to understand needs and provide excellent service.
- Participated in team-building activities to enhance working relationships.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Worked flexible hours across night, weekend and holiday shifts.
Deputy Manager
VE Commercial Motors Ltd.
Indore
06.2013 - 03.2016
- Realignment of new product introduction in 12T/13T and customer value proposition based on application, emerging competition and legislative requirement
- Product pricing (comparison & tracking)
- Analyse product gap & propose new products
- New variants & products in 12/13Ton segment in LMD range
- Monitoring & providing feedback on new Eicher products in the market
- Update regular market information
- Month wise volume and MS analysis for LMD range
- Equipping the commercial teams with inputs for the launch of new products
- Tracking of competition model
- Analysis of Pocket of excellence for segments
- Volume projection year wise
- Conducting Pan India Segment studies to get insights into underlying behaviour, product usage, product performance in customer operating environment
- Scanning market for opportunities, understanding customer segment needs and behaviour and using these findings for product strategies
- Planning competitive products in-line with Global development Process (GDP)
- Co-ordinator for ISO audit for the department
- Department co-ordinator for Presentations and Meetings
Assistant Manager
AMW Motors Ltd.
Mumbai
06.2011 - 06.2013
- Monitoring & providing feedback on new AMW products in the market
- Product pricing (comparison & tracking)
- Analyse product gap & propose new products
- Preparation of sales kit & product training
- To monitor the new product
- Update regular market information
- Equipping the commercial teams with inputs for the launch of new products
- Scanning market for opportunities, understanding customer segment needs and behaviour and using these findings for product strategies
Education
Advanced Digital Marketing Course
Young Urban Project
Online 02.2021 - 04.2021
Professional Diploma - Digital Marketing
NMIMS
02.2019 - 09.2020
Bachelor's of Engineering - Mechanical Engineering
Jabalpur Engineering College
Jabalpur 06.2008 - 06.2011
Skills
Content Writing Certification
Certification
Training and certification of Internal Auditor
Timeline
Advanced Digital Marketing Course
Young Urban Project
02.2021 - 04.2021
Advanced Digital Marketing certification
02-2021
Digital Marketer Executive
Shedigital
11.2020 - Current
Certification in Blogging with Mithaas Services
08-2020
Content Writing certification
06-2020
Professional Diploma - Digital Marketing
NMIMS
02.2019 - 09.2020
Deputy Manager
VE Commercial Motors Ltd.
06.2013 - 03.2016
Training and certification of Internal Auditor
04-2012
Assistant Manager
AMW Motors Ltd.
06.2011 - 06.2013
Bachelor's of Engineering - Mechanical Engineering
Jabalpur Engineering College
06.2008 - 06.2011
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