Roshni Somani
Faridabad
Summary
Brand and marketing professional with extensive experience in the automotive sector. Expertise in integrated marketing, content production, and brand positioning. Demonstrated success in enhancing brand relevance and optimizing customer journeys through effective multi-channel campaigns. Strong cross-functional leadership and project management capabilities drive strategic initiatives.
Overview
4
4
years of professional experience
Work History
Brand Manager
MG Motor, India
Gurgaon
02.2024 - Current
- Executed multi-channel media campaigns across TV, OTT, Print, OOH, and Digital focused on ROI optimization.
- Repositioned MG Comet EV by analyzing media consumption patterns and customer insights for messaging refinement.
- Monitored media agency deliverables and campaign performance through analytics and social listening tools.
- Drafted structured media and marketing briefs to align with consumer trends and product vision.
- Produced TVC and visual assets from concept to completion, ensuring alignment with brand communication objectives.
- Coordinated with internal and external stakeholders, including media agencies, to optimize media budgets.
- Developed POSMs and campaign creatives that reflected MG’s visual identity for cohesive branding.
HR Intern
PK Global, India
Hyderabad
06.2021 - 08.2021
- Conducted bias analysis to identify areas for improvement in feedback processes.
- Designed structured 360° feedback framework to enhance employee evaluations.
- Introduced "Self-Care Day Off" initiative to promote wellness and increase productivity.
Education
Master of Science - Luxury Management And Guest Experience
Glion Institute of Higher Education
Switzerland02-2024
Marketing And Sustainability - Luxury Marketing
Inside LVMH
Paris 08-2023
BBA - International Business
GD Goenka University
Gurgaon 03-2023
Skills
- Brand strategy and campaign execution
- Data analysis and consumer insights
- Content production and visual communication
- Agency collaboration and cross-functional coordination
Affiliations
Certifications & Extracurriculars
- Voices of Luxury – Finance Manager: Handled budgeting, logistics, and vendor coordination
- PR Director – Master’s Committee: Organized cultural and networking events
- Social empowerment project: Partnered with Urban Company to empower women entrepreneurs through digital upskilling
- Mentored winners of social media contests to boost their digital identity
- Participated in intercollegiate debates and cultural exchange events
Timeline
Brand Manager
MG Motor, India
02.2024 - Current
HR Intern
PK Global, India
06.2021 - 08.2021
Master of Science - Luxury Management And Guest Experience
Glion Institute of Higher Education
Marketing And Sustainability - Luxury Marketing
Inside LVMH
BBA - International Business
GD Goenka University
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