PRASAD MANUEL

• Role & Responsibility:.
• Working as Director - Business Development in UAE Exchange & Finance Ltd, India.
• Need to create central trading desk in Head Office and generate online trading business.
• Expand branch network by creating new zones in Kerala, TamilNadu & Karnataka by recruiting Zonal Heads, Regional Heads and Branch Heads.
• Data enhancement and data mining lead for CRM for generation of qualified leads for sales force.
• Prime task is to promote Online Trading through Xtrade Platform.
• Need to control and expand all India trading business which is happening across 390 branches in India.
• Focused on promoting Mobile Trading business to HNI’s.
• Focused on Mobile App development and promotion.
• Focused on Digital Marketing to increase sales.
• Create systematic process to measure customer requirements and enhanced customer satisfaction measurement process.
• Liaison with Exchanges, Clearing Members and Fund House for implementing new updates.
• Monitor compliance team, Surveillance team and Settlement team and involve in process corrections.

HIGHLIGHTS:

• Was successful in procuring and implementing new software for Online Trading, Mobile Trading, Back office integration, New CRM process and Mutual Fund software.
• Created new zones across Kerala, Tamil Nadu & Karnataka.
• Did continues reviews and process corrections for strengthening revenue generation.
• Conducted Investor Education Program across India and helping Zones under me to source new clients.
• Was instrumental in sourcing new revenue generation across all trading platform and diversified product mix of company.
• Implemented successful digital marketing strategies through SEO,Google AdWords & Social Media marketing for new client acquisition.
• Got promoted as Director within span of 3 years into new profile.
• Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
• Supervised all marketing and planning activities to exceed Online Trading segment sales and margin goals.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Improved Online Trading segment product margin by 80% through assessment of customer trends.
• Generated 80% in sales through effective networking and marketing strategies to grow new business and increase productivity.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.

• Prime task to associate with MNC’s, reputed corporates & various institution’s in order to sell UAE Exchange products such as ( Foreign Exchange, Travel & Tours, Money Transfer ,Share Trading, Gold Loan, Vehicle Loan & Personal Loan)
• Took additional task of promoting X PAY Mobile App to corporate customers.
• Make Unimoni One Stop Shop for all travel requirements to Corporate customers.
• Need to set up exclusive travel desk in Corporates.
• Create 30-member team to promote corporate business across south India.

HIGHLIGHTS:

• From profit of Rs 10,000 month profits was increased to 34 lakhs per month.
• Tied up with close to 190 corporates across south India.
• Set up 10 exclusive travel desk inside corporates.

• Prime task to promote forex products like Travel Cards, Swift & Referral Transactions, Travelers Cheques & Bulk and Retail Currency Sales in branches across India.
• Given training for Branch Heads and product staffs and motivating them to achieve given targets.

HIGHLIGHTS:

• Organized specialized sales promo for developing Foreign Currency Travel Cards.
• Sales increased by 60% in allotted territory after take over.