Rubaina Rauf

A dynamic marketing specialist with deep expertise in content, community, and communications, driving brand visibility and business growth across global markets.
From strategic storytelling to cross-functional execution, I bring a data-informed, audience-first approach to every touchpoint—from product launches to analyst relations.

Strategic Content Creation:

• Architected a robust content ecosystem that established thought leadership across domains such as data, cloud, AI, business transformation, and more.
• Created engaging blog posts, case studies, whitepapers, eBooks and webinars for lead generation.
• Maintained a library of existing content assets for reuse as needed.
• Developed content marketing plans to support product launches and campaigns.
• Conducted keyword research to optimize content for search engine visibility.
• Generated email newsletters and other automated communication sequences.
• Conducted keyword research to identify relevant topics for target audiences.
• Managed multiple editorial calendars and deadlines simultaneously.
• Optimized website content with SEO best practices in mind.
• Innovated unique blog formats, like What If and Unpopular Opinion Series, to engage diverse audiences.
• Delivered 100+ high-impact sales assets and 500+ thought leadership pieces (articles, blogs, interviews, scripts, whitepapers, etc.), driving a 137% year-over-year growth in content output, a 98% increase in website traffic, and a 45% increase in social media engagement.
• Pioneered data-driven content strategies leveraging AI personalization and SEO best practices, contributing to an 88% increase in lead generation from 2023 to 2024.
• Developed and executed multi-channel content marketing initiatives by repurposing and refurbishing content creatively across multiple channels.

Community, Influencer, and Affiliate Marketing:

• Cultivated relationships with industry influencers and micro-influencers, leveraging their reach to enhance brand credibility and visibility.
• Created and implemented a community marketing strategy across 100+ communities, driving a 93% increase in year-over-year engagement, and a 36% increase in monthly website traffic.

Social Media Marketing:

• Shaping and executing social media strategy across key platforms, in alignment with brand positioning.
• Creating platform-optimized content in collaboration with design and content teams.
• Maintaining a consistent brand voice while adapting messaging to audience behavior and trends.
• Monitoring performance and audience sentiment to guide content evolution and engagement tactics.
• Using social media as a tool to deepen community connection and amplify brand presence.

Email Marketing:

• Crafting and executing targeted email campaigns that support lead nurturing, product education, and brand storytelling.
• Building segmented audience journeys based on behaviour, interests, and lifecycle stage.
• Collaborating with content and design teams to ensure visually compelling, copy-strong emails.
• A/B testing subject lines, content formats, and CTAs to optimize open and click-through rates.
• Maintaining brand consistency while tailoring messages for specific audience segments.
• Tracking performance metrics and using insights to continuously refine strategy.

Media and Public Relations Leadership:

• Engineered a PR strategy that secured placements in 97 tier-1 publications, amplifying brand authority and thought leadership across North America, EMEA, and India.
• Developed content creation and marketing strategies for media campaigns addressing industry challenges, driving audience alignment with key organizational priorities.

Events and Webinars:

• Planning and executing virtual and in-person events aligned with marketing and business objectives.
• Developing formats and agendas that balance thought leadership, education, and audience interaction.
• Coordinating with speakers, partners, and internal stakeholders for seamless event delivery.
• Leading promotion across channels, ensuring strong pre-event visibility, and engagement.
• Managing post-event touchpoints to nurture leads, gather insights, and sustain momentum.

Analyst Relationships:

• Building and maintaining relationships with key industry analysts to strengthen brand credibility and market perception.
• Coordinating analyst briefings, inquiries, and updates to ensure alignment on the company vision, product roadmaps, and differentiators.
• Supporting inclusion in key reports, rankings, and evaluations by proactively engaging with analyst firms.
• Collaborating cross-functionally to deliver timely, data-backed insights tailored to analysts' interests.
• Leveraging analyst feedback to refine positioning, messaging, and go-to-market strategies.

Global Product Launch Strategy:

• Supported an end-to-end product launch across North America, EMEA, and APAC, utilizing AI-driven market analysis to craft region-specific messaging.

• Spearheaded comprehensive content strategy across all platforms to drive effective brand communication.
• Developed a distinctive brand voice through innovative advertisements and social media campaigns.
• Expertly crafted targeted email campaigns, enhancing customer engagement and retention.
• Revamped the website to optimize user experience and improve overall brand alignment.
• Key Projects:
• Created website content for the brand which led to 47.5% increase in cart checkout and reduced the bounce rate.
• Single-handedly responsible for collaboration between Bira 91 and Country Bean on Instagram leading to 10x increase in the reach.
• Handling the brand's YouTube channel and analytics leading to 5x increase in the channel views, impressions and subscribers.
• Execution of the 1% for Education campaign that helped educate girls from COVID affected families in collaboration with Nanhi Kali.

• Spearheaded key account management for high-profile clients, optimizing content across all platforms with a focus on SEO best practices.
• Developed and executed impactful social and email marketing campaigns for key accounts, driving engagement and growth.
• Oversaw all creative aspects to ensure brand alignment and quality in deliverables.
• Conceptualized and implemented a successful brand collaboration between two clients, enhancing visibility and market reach.