Rubaiya Karim
Bangalore
Summary
Dynamic content marketing specialist with a strong record, enhancing brand visibility through innovative campaigns and strategic SEO initiatives. Proven project coordination skills and expertise in creative writing contributed to a significant boost in audience engagement. Developed compelling narratives and optimized content distribution, resulting in a 35% quarterly increase in unique visitors. Aiming to leverage these strengths to drive further growth and engagement for future clients.
Overview
4
4
years of professional experience
Work History
Content Marketing Specialist
ICB Indian Craft Brewery
Bengaluru
10.2024 - 01.2025
- Played a pivotal role in the successful launch of one of Asia's largest microbreweries, spearheading all content marketing initiatives to establish a strong brand presence, generating significant media buzz, and audience engagement.
- Designed and executed a comprehensive communication strategy to promote brand presence across digital and traditional platforms.
- Managed and executed a dynamic content calendar, including social media, blogs, email campaigns, and website copy, aligned with seasonal events and brand objectives, garnering 543K unique visitors on Instagram, and over 2,000 followers within the first 27 days of launch.
- Created engaging narratives in collaboration with chefs, brewmaster, and sustainability partners to highlight innovative offerings and eco-conscious practices.
- Authored high-impact content, including bios, product descriptions, and articles showcasing storytelling expertise.
- Designed and launched creative campaigns for product launches, festive events, and pre-launch teasers, driving social media growth and customer retention.
- Maintained brand consistency and tone while exploring new creative avenues to promote craft beers, culinary experiences, and sustainability initiatives.
Junior Content Marketer
Locad India Private Limited
Bengaluru
04.2023 - 09.2024
- Delivered over 2,000 words of written content daily.
- Followed company guidelines to create high-quality, SEO-friendly content for various B2B topics.
- Wrote high-ranking content that was consistent with the brand's voice and tone.
- Implemented thorough editing and proofreading skills to produce unique content.
- Coordinated with design teams to create visuals to accompany written pieces.
- Monitored content performance and web analytics to track the performances of content initiatives using Google Search Console, Google Analytics, and Ahrefs.
- Worked with the content team to push engagement to 130K unique visitors in my first working quarter, with a subsequent increase of 35% each quarter thereafter.
- Drafted distribution strategies for several high-ranking pieces.
- Optimized previously published content pieces to implement fresh SEO practices.
- Analyzed user feedback data across multiple channels to identify areas of improvement in the customer experience journey.
Senior Content Writer
WrittenlyHub Private Limited
Bangalore
05.2022 - 02.2023
- Delivered over 2,500 words of written content daily.
- Followed guidelines to create relevant written content for various Indian and international companies.
- Produced high-quality written content after extensive research.
- I wrote content that was consistent with the brand's voice and tone.
- Implemented thorough editing and proofreading skills to produce unique content for online marketing.
- Helped draft SOPs around the creation of specific content formats.
- Guided peers with their day-to-day tasks.
Content Writer
WrittenlyHub Private Limited
Bangalore
09.2021 - 04.2022
- Delivered over 2,000 words of written content daily.
- Followed guidelines to create relevant written content for various Indian and international companies.
- Managed multiple content projects simultaneously, adhering to strict deadlines.
- Produced high-quality written content after performing extensive research.
- Wrote content that was consistent with brand voice and tone
- Implemented thorough editing and proofreading skills to produce unique content for online marketing
Full-time Content Writer
CampusTrail Counseling Services
Mumbai
09.2021 - 03.2022
- Wrote educational SOPs and LORs, articles, and promotional material based on the provided outline.
- Worked intensively on editing and proofreading intelligent, educational written material for clients.
- Conducted extensive research to write content that met brand requirements.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
Content Writing Intern
Gella Consultancy Services
Hyderabad
06.2021 - 09.2021
- Followed the project scope and outlined content guidelines for each project.
- Applied strong writing, editing, and proofreading abilities to each assignment to produce the best possible content.
- Performed in-depth research into topics to write clear, accurate copy.
- Managed client marketing strategies and product promotion campaigns.
- Delivered high-quality written content that was insightful, informative, and entertaining, while meeting tight deadlines.
Education
Bachelor of Arts - English Literature
Wilson College
Mumbai, MH05.2021
Skills
- Project coordination
- Deadline management
- Content marketing
- Search Engine Optimization (SEO)
- Blog Optimization
- Keyword Research
- Creative writing
- Proofreading and editing
- Promotions planning skills
- Campaign development experience
- Content distribution
- Competitive analysis
Training
- Introduction to Documentary and Experimental films, Wilson College Department of Philosophy, Mumbai, An introductory study of how Philosophy and Film are interconnected with an emphasis on Experimental and Documentary Films.
- Cumulative Education Programme, Wilson College, Mumbai, Vocational training on employment and employability in different sectors through group and individual activities to enhance soft skills and certain basic technical skills.
Phone
+91, 9079445404
Languages
English
First Language
Hindi
Upper Intermediate (B2)
B2
Bengali
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Content Marketing Specialist
ICB Indian Craft Brewery
10.2024 - 01.2025
Junior Content Marketer
Locad India Private Limited
04.2023 - 09.2024
Senior Content Writer
WrittenlyHub Private Limited
05.2022 - 02.2023
Content Writer
WrittenlyHub Private Limited
09.2021 - 04.2022
Full-time Content Writer
CampusTrail Counseling Services
09.2021 - 03.2022
Content Writing Intern
Gella Consultancy Services
06.2021 - 09.2021
Bachelor of Arts - English Literature
Wilson College
Similar Profiles
Max WinnMax Winn
Bartender at Grist House Craft BreweryBartender at Grist House Craft Brewery
Deron WarrenDeron Warren
Bartender at Ten 20 Craft BreweryBartender at Ten 20 Craft Brewery
Nora Ngô / Ngô Hồng NgọcNora Ngô / Ngô Hồng Ngọc
Operational Manager at Hoa Viên Craft BreweryOperational Manager at Hoa Viên Craft Brewery