Rubeena Sharma
Gurgaon
Summary
Experienced Marketing & Events Manager with proven track record of impactful leadership. Skilled in stakeholder management, strategic planning, and market development. Expertise in customer orientation and negotiation. Proven success in creating comprehensive marketing strategies, maintaining client relationships, and ensuring quality project delivery. Proficient in training teams, collaborating with content creators, and promoting events through various channels. Committed to driving brand growth and market expansion through innovative marketing and event management strategies.
Overview
24
24
years of professional experience
Work History
Marketing & Event Manager
MedDevices
Gurgaon
03.2024 - Current
- Develop a comprehensive marketing strategy for product promotion in accordence with needs assessment
- Communicate, maintain, and develop a long- lasting relationship with clients
- Manage vendors or suppliers in a professional manner
- Ensure impressive and excellent customer service and quality delivery of projects
- Planning and organizing events, webinars and other marketing initiatives, ensuring successful execution
- Oversee digital and physical booth design and facilitates meetings, conference and other events for staff and clients
- Allocate budgetary resources based on the estimated costs for each activity, including personnel, equipment, supplies, and any other relevant expenses.
- Work closely with the guest of honour on the day of the event so as to ensure that all requests are satisfactorily met.
- Train team members on product knowledge and proper procedures for an event
- Creation or collaboration with content teams to deliver best-in-class event materials
- Promote the event through different channels – fliers, social media, digital platform
- Measure the success of the event and prepare detailed report for analysis and review
Manager- Marketing & Events
Phoenix Hospitality Solutions Pvt. Ltd
New Delhi
02.2023 - 02.2024
- Determine operational strategies by conducting needs assessment, performance reviews and cost benefit analysis
- Developing advertising strategy, promotional campaigns and digital marketing implementation
- Developing action plans, provide expertise in response to client needs and support and advise project teams and overall operations
- Supporting teams with administrative & technical difficulties for performance improvement
- Planning all tactical elements of the event, including logistical arrangement, registration, location, travel, AV support, technical support, collateral/signage production, theme adherence, creative execution etc functions
- Planning budgetary allocation on various activities of client projects, contracts, equipment & tools supplies, expense control against set budget, raise red flag in time to anticipate budget overshoot.
- Analyzing the event’s success and preparing cost benefit reports
- Engage, manage and communicate with customer on a regular basis for market development and new clients on-boarding
- Planned and coordinated events, webinars, and other marketing initiatives
Clinical Education Manager
Dentsply Sirona India Pvt Ltd
Gurgaon
12.2021 - 02.2023
- Developed & maintain strategy for upscale customer interface by conducting client need assessment, performance reviews and cost benefit analysis
- Develop & maintain operation excellence by monitoring performance, identifying & resolving issues by creating innovative action plans, audits & analysis, working towards process improvement & up scaling quality assurance
- Defines and manages all tactical elements of the event, including theme adherence, creative execution, speakers, and on-site execution of all managed functions, budget management, site selection/contracts, vendor assessment/negotiation/management
- Working with project managers & Co-ordination with Commercial team on strategic direction of the organization and align actions regarding branding, academy support, conference participation, etc accordingly
- Key Opinion Leader (KOL) / customer engagement on various key priorities of DS like, creating MoUs, International faculty collaboration, digital presence, testimonials, KOL talks on social media etc.
- Plan the budgetary allocation on various activities of client projects, contracts, equipment & tools supplies, expense control against set budget, raise red flag in time to anticipate budget overshoot.
- Engage, manage and communicate with customer on a regular basis for market development
Lead-Medical Education & Professional Affairs
Stryker
Gurgaon
05.2017 - 11.2021
- Leading medical education program (National & International), by partnering with Health Care Practitioners.
- Established 7 Center of Excellence (CoEs) in GS/GI, Gynae & Oncology space for Stryker initiated HCP educational program
- Creating interface for Scientific exchange visitation program with international Key opinion Leaders(KOLs), for current and emerging therapies in a compliant fashion (to include advisory boards, individual meetings, and congresses)
- Delivered exceptional training programs to approximately 4500 clinicians with focus on new technologies that lead to new market development
- Developed virtual MedEd strategy for upscaling HCP education space and building the continuity
- Successfully launched National level structured MedEd course in 2020 by building relationship and engagement with KOLs
- Developed standardized metrics to measure effectiveness of programs, curriculum and resource allocation with focus on clinical outcomes.
- Represent the company at specific medical educational events, programs, medical meetings and scientific conventions
Manger- Product Marketing
BIOTRONIK Medical Devices India Pvt. Ltd
New Delhi
12.2012 - 09.2016
- Create & Implement corporate branding strategies, new product launch in coordination with Global team, Brand Management and marketing communication, PR activities, Press conferences.
- Create and Execute various marketing campaign, Forecasting and UBD management in coordination with BU Heads.
- Perform ongoing market assessment of customer's needs and problems. Work collaboratively with local management for market development.
- Expertise in handling govt. tender and instrumental in Product negotiation in corporate hospitals.
- Expertise in planning marketing events like Product launch, Seminars, Conference, Exhibition, Workshops, Press releases, Campaign, RTM, Promotional mailers, CMEs etc.
Product Manager
Covidien Healthcare India Pvt Ltd
Gurgaon
11.2011 - 11.2012
- Strategy planning for new product launch and monitoring the product life cycle. Marketing budget forecasting and monitoring.
- Achieving all India budget on monthly and quarterly basis. Performance monitoring of the team.
- Significantly increased the share of voice for the assigned brand through projection in all major education events, successful execution of quarterly campaign, conferences and organizing unique therapy awareness programs and workshops results in increased revenue achievement
- Organizing Training and refresher's program for stakeholders, conference, Trade shows, Seminars, Road show, Clinical trials, creating Ads for branding and maximizing on customer interaction
Manager-Marketing Operations
Eastern Medikit Ltd
New Delhi
06.2008 - 10.2011
- Looking after overall operation/marketing/sales of OTC and Suture division. Instrumental in recruitment and appraisal of the Field Staff.
- Leading Vendor , Facility and Event management.
- Managing Dealer's network and consignees Selling Agent (CSA) and ensure their order processing/ stock transfer is prompt and timely delivered
- Established Medikit Suture & OTC Division at all India level including recruitment, training and development of marketing, sales, admin and coordination staff.
- Added all the metros and major cities to our portfolio with approximately 1500 new clients and 5 corporate with a revenue generation of approx 1.8cr in a short span of time
Manager – Corporate Hospital
USV LTD.
New Delhi
10.2007 - 06.2008
- Managing key A/C of the company. Organizing Seminars and Doctor's CME. Handling purchase in assigned institutions through regular follow ups with concerned department.
- Participating in negotiation for product approval in the hospital Added over 30 new clients and 3 corporate Hospitals with a revenue generation of approx 50lacs in 4 months time apart from existing business retention.
- Awarded a trophy for being the best performers All India from GM Marketing
Regional Sales Manager
GLAND PHARMA LTD
New Delhi
04.2006 - 09.2007
- Managing a team of Field sales managers and Field sales executives, promoting critical care products to selective medical practitioners including intervention cardiologist.
- Managing product promotion and product placement. Maintaining regular contacts with the field staff to ensure regular business inputs from the market through them.
- Achieving business targets for the company through assigned stockiest Qualified for attending special Management workshop Organized by the company at Hyderabad for being one of the highest performers for the region.
- Elevated as Regional sales Manager within 6 month.
Area Sales Manager
Elder Pharmaceuticals Ltd.
New Delhi
12.2000 - 03.2006
- Managing Key A/c of the Company, Organizing seminar, conference and clinical meet on Regular basis.
- Maintaining regular contacts with the field staff to ensure regular business inputs from the market through them, work jointly in field.
- Meeting assigned revenue targets on a quarterly/yearly basis.
- Qualified for incentive trip abroad in 2004 and 2005 with spouse on being the best performer of All India
Education
Master of Arts - Social Work & Counselling
Indira Gandhi National Open University
New Delhi07-2023
Post Grad Diploma In Sales & Marketing - Business Management
National Institute of Sales (NIIT Unit)
New Delhi09-2000
Bachelor of Science - Biology
AMU Aligarh
Aligarh06-1997
Skills
- Stakeholder Management
- Strategic Planning
- Market Development
- Negotiation
- Customer Orientation
Gallup Strength
- Maximizer: Strive for excellence, and encourage others to do the same.
- Strategic: Always have at least three options in mind so it can adapt if circumstances change
- Activator: Be the catalyst. When others are stuck, make a decision and get going.
- Relater: Connect deeply with the right people to gain friends for life.
- Responsibility: Take ownership for the things that matter most to you!
Project work
- MedEd Website Development
- Professional Affairs Process Streamline
- Catch Them Young -Cadaver Workshop
- Annual Kick Off Meeting
- Product launch
Timeline
Marketing & Event Manager
MedDevices
03.2024 - Current
Manager- Marketing & Events
Phoenix Hospitality Solutions Pvt. Ltd
02.2023 - 02.2024
Clinical Education Manager
Dentsply Sirona India Pvt Ltd
12.2021 - 02.2023
Lead-Medical Education & Professional Affairs
Stryker
05.2017 - 11.2021
Manger- Product Marketing
BIOTRONIK Medical Devices India Pvt. Ltd
12.2012 - 09.2016
Product Manager
Covidien Healthcare India Pvt Ltd
11.2011 - 11.2012
Manager-Marketing Operations
Eastern Medikit Ltd
06.2008 - 10.2011
Manager – Corporate Hospital
USV LTD.
10.2007 - 06.2008
Regional Sales Manager
GLAND PHARMA LTD
04.2006 - 09.2007
Area Sales Manager
Elder Pharmaceuticals Ltd.
12.2000 - 03.2006
Master of Arts - Social Work & Counselling
Indira Gandhi National Open University
Post Grad Diploma In Sales & Marketing - Business Management
National Institute of Sales (NIIT Unit)
Bachelor of Science - Biology
AMU Aligarh
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