Ruby Mishra

Testaments

1)Silver Award in the Influencer Marketing Campaign category at the DIGIXX Summit Awards for the campaign "Paisa Hota Toh Kaisa Hota."

-Achieved over 20 million views & featured an engaging augmented reality gaming filter, amplified by a network of influencers

2)Heroes Award for effectively implementing the "Paisa Hota Toh Kaisa Hota" campaign

-Executing innovative marketing strategy & achieving an overall view of 10 million

3)New Standard Award under the Lighthouse category for the launch of the collaborative DBS x Bajaj Finserv Credit Card

-Delivered an impressive 3 million views & boasted a remarkable engagement rate of 36%

As Brand Marketing Manager

1)Contributing to the development of local brand positioning, associated marketing themes, & media channels that align with target customer demographics

2)Managing various ATL/BTL initiatives to establish brand communication

3)Developing annual plans & budgeting for the brand & monitor the expenditure

As Social Media Manager

1)Developing, implementing, & managing social media strategies that drive engagement, brand awareness, & growth

2)Creating social media content calendars & coordinating content creation across teams.

3)Managing day-to-day activities on various social media platforms such as Facebook, Instagram, Twitter, YouTube, etc

4)Monitoring & analyzing social media metrics to evaluate the success of campaigns & adjust strategy accordingly

5)Staying up-to-date with changes in social media algorithms & trends

In Co-work Ecosystem

1)Acting as a coach to the account team through motivation, constant communication, creative problem solving & by contributing to the culture of the agency

2)Balancing the agency's POV while also serving as the client advocate during internal discussions & meetings

Added Job Roles

1)Creating & planning the budget for the year in collaboration with relevant stakeholders

2)Streamlining budget management & invoice processing in support with tools like SAP Ariba & Azure

Testament

Promoted as National Sales & Marketing Manager within a tenure of 5 months

As Marketing Manager

1)Media planning, strategizing & measuring, and optimizing to provide consultation on advertising solutions & brand

integrations digitally

2)Managing revenue delivery & budget spend which includes daily optimization & providing real-time targeting

recommendations

3)Lead creative ideation, brainstorming & strategy sessions with the internal team for marketing deliverables

As Sales Manager

1)Relationship management with various teams like national tourism boards & agency partners (media, creative, marketing

partners, etc.)

2)Overseas assigned client engagements & provide analytical plan including data processing of campaigns

As Social Media Manager

1)Implemented marketing & promotion tactics which led to a 25% growth in total social media shares and a 10% increase in

website traffic from social media posts

2) Successfully spearhead campaigns on social media platforms including Facebook, Twitter, & Instagram keeping the brand

voice

3)Assisted the marketing team with developing & implementing social media strategies on platforms such as Trello & Jira

4)Utilized social media analytics tools, such as SEMrush to track consumer engagement & draw conclusions about user data

5)Lead social & influencer engagement/blogger outreach/community management/paid media buys for social media platforms & website content

As Brand Manager

1)Created & maintained budgets allocated & reduced costs by 40% while increasing readership by 10%

2)Grew sales by 20% through newsletter strategy & a range of initiatives to grow the online presence by conceptualizing & producing editorial pieces

3)Commissioned writers contributing to the website managed on Drupal platform

Testament

Employee of the month (Aug'19) for 5 minute response project delivering an increase in response by 900%

As Digital Marketing Strategist

1)Handled social media profiles of the company; majorly Instagram & Facebook page & group resulting in 3X followers growth

2)Generated online leads through Facebook Ads with an increase in conversion ratio from 1% to 6% & optimised lead aquisition cost

3)Integrated channel growth of communication through email & SMS marketing through drip campaigns

4)Remarketing through subscription model for client retention

5)Worked on automation of chat-bot & Facebook Messenger for better customer experience

As Campaign Strategist

1)Launching, Execution & Analysis of a complete campaign; worked majorly on #saveladakh project (based on sustainable tourism) which got over 100k+ views on YouTube channel

2)Strategically building of baselines to meet the requirements of reaching the niche audience

As Team Leader

1)Leaded an innovative team with 4 members and worked with an implementation of blue ocean strategy for better reviews of clients which doubled

Added Job Roles

1)Anchor for the company's YouTube channel

2)Worked on development of 5 minute response strategy from scratch to increase conversion rate by 900%