Ruby Singh

Digital Marketing Strategist | Business Growth Enthusiast | Analytics Maestro Seasoned digital marketing professional with over 9 years of experience driving business growth and excellence in performance marketing. Currently contributing expertise at Zimplistic Pvt. Ltd. Actively pursuing AI & ML-driven certification course at IIM Indore.

• Cost Efficiency Improvement, Demonstrated ability to optimize digital marketing campaigns, resulting in a significant reduction in Cost Per Acquisition (CPA) by 50% or other cost metrics.
• Traffic and Engagement Growth, Increased 45% organic and/or paid traffic to websites and platforms, by showcasing skills in SEO, content strategy, and effective use of paid advertising channels.
• Conversion Rate Optimization, Improved conversion rates from 0.8% to 1.3% for key actions (e.g., sign-ups, purchases) through strategic changes in website design, user experience, or campaign optimization.
• Brand Visibility and Recognition, Enhanced brand visibility and recognition through successful digital marketing campaigns, improving brand recall and positive sentiment. Brand searches improved by 22%.
• Global Market Expansion, Contributed to the expansion of businesses into new European markets, showcasing adaptability to diverse international audiences.
• Data-driven decision-making, Demonstrated proficiency in leveraging data analytics tools to make informed decisions and optimize marketing strategies for better performance.
• Cross-functional collaboration, Led successful collaborations with cross-functional teams for product launches, brand initiatives, or other marketing campaigns.
• Leadership and Mentorship, Played a key role in leading and mentoring marketing teams, fostering a collaborative and innovative work environment.
• Adaptation to New Technologies, Showcased adaptability by staying updated on industry trends and incorporating new technologies or platforms for improved campaign performance. For example: GA4, ChatGPT, Thinkwithgoogle, teachablewithgoogle, voice search optimization, metaverse, blockchain, etc.
• Email Marketing Impact, Implemented impactful email marketing campaigns, leading to improved engagement, conversion rates, and customer retention.
• Resolved GA4 attribution issue for Google Ads, Meta, Klavio, and Shopify
• Used Microsoft Excel to develop inventory tracking spreadsheets.
• Delivered 77.2% lower CPA for sales using barter-based influencer marketing.
• Achieved 43% more organic traffic using SEO techniques in just 3 months.
• Led the team to launch the offer starting from the planning and the execution. This involved strategy & planning, internal team discussion, performance marketing ads plan with the brand team, email campaigns with the CRM team, and website changes with the technical team.
• Revamped 5 websites of Mobiloitte starting from the main and following with SG, UAE, UK, and US with the help of a technical team
• Improved the organic lead count by 78% for Mobiloitte using social media, blogging, and SEO.
• Delivered a 30% better lead count for ISIEINDIA using Meta, Google, and LinkedIn ads.
• Developed 15 WordPress and HTML-based websites for Doon Today.
• Worked on 70 different projects for SEO, PPC, and website designing alone during the period of 4 years for Doon Today.