Ruchi Budhiraja
New Delhi
Summary
Strategic and customer-focused product designer with over 11 years of experience across household, textile, and lifestyle categories, including e-commerce and physical retail. A graduate of NIFT (B.Des – Knitwear Design Technology), with a proven track record of launching profitable product lines, optimizing design and buying operations, and collaborating across stakeholders to drive business results. Skilled in category planning, vendor management, cost optimization, and consumer trend analysis, with a passion for sustainable sourcing, and delivering high-margin, high-quality products.
Overview
13
13
years of professional experience
Work History
Senior Buyer
Claymango Designs private Limited
New Delhi
10.2018 - Current
- Drove category expansion in household and lifestyle verticals, emphasizing artisan-based and scalable products.
- Contributed to a 25% year-over-year increase in category sales by identifying market gaps and collaborating with vendors to meet demand across price points.
- Introduced new product lines that enhanced product mix diversity, improved shelf turnover, and aligned with seasonal buying trends.
- Led cost optimization efforts through vendor renegotiations and consolidated bulk sourcing strategies, increasing category profitability.
- Managed end-to-end vendor relationships, including onboarding, price negotiation, and QC coordination.
Designer
UHHDC Uttarakhand handloom and handicraft Development Council
Dehradun
08.2015 - 09.2018
- Designed export-ready collections based on traditional crafts for home décor and gifting.
- Developed design guidelines for cluster-based production, and trained artisans in adapting to commercial quality benchmarks.
- Partnered with international buyer delegations and state-level sourcing fairs to promote locally made products.
Guest Faculty Member
ASMS, Asian School of Media Studies
Noida
03.2015 - 07.2015
- Facilitated hands-on workshops in textile materials and surface techniques for undergraduate students.
- Conducted interactive workshops focusing on textile materials and surface techniques to enrich undergraduate students' practical skills.
Textile Designer
CHF Industries India Private Limited
Noida
08.2013 - 02.2015
- Designed seasonal textile collections for US-based home furnishing brands, aligning product development with overseas buying cycles.
- Collaborated with mills and suppliers to ensure timely delivery and cost-efficient production.
- Maintained archives of seasonal collections and oversaw sample shipments for trade shows.
Internship Designer
Richa Global Private Limited
New Delhi
05.2012 - 07.2012
- Examined product samples, adjusting designs to achieve desired results.
- Developed mockups or product samples using digital or manual design equipment.
Education
Bachelor of Science - Knitwear Design Technology
NIFT National Institute Of Fashion Technology
Hyderabad India05-2013
Skills
- Vendor management
- Cost optimization
- Market analysis
- Product development
- Retail buying (household/furniture preferred)
- Sales and margin optimization
- Category management
- Contract and SLA compliance
- Forecasting and inventory control
- Product assortment and promotion strategy
- Business development strategies
- Visual design
- Adobe Creative Suite
- Figma
Languages
English
First Language
Accomplishments
Education Facilitator (Freelance) in collaboration with NIFT New Delhi, India, ASOSE – School of Specialised Excellence, Delhi Gov't
Jul 2022 – Feb 2023
- Recognised on edudel.nic.in for outstanding performance in digital education initiatives
- Co-developed and delivered a design education curriculum for high school students as part of a joint initiative between NIFT New Delhi and the Delhi government
Timeline
Senior Buyer
Claymango Designs private Limited
10.2018 - Current
Designer
UHHDC Uttarakhand handloom and handicraft Development Council
08.2015 - 09.2018
Guest Faculty Member
ASMS, Asian School of Media Studies
03.2015 - 07.2015
Textile Designer
CHF Industries India Private Limited
08.2013 - 02.2015
Internship Designer
Richa Global Private Limited
05.2012 - 07.2012
Bachelor of Science - Knitwear Design Technology
NIFT National Institute Of Fashion Technology
Similar Profiles
Md. Harunur RashidMd. Harunur Rashid
Asst. Manager - Merchandising at BD Designs Private LimitedAsst. Manager - Merchandising at BD Designs Private Limited
Jestin CJJestin CJ
Senior Technical Engineer / Team Lead at Medha designs private limitedSenior Technical Engineer / Team Lead at Medha designs private limited
BHAVYA Kb BHAVYA Kb null
Freelancer at Livspace (Home Interior Designs E - Commerce Private Limited)Freelancer at Livspace (Home Interior Designs E - Commerce Private Limited)
PRATIMA SINGHPRATIMA SINGH
FLIGHT ATTENDANT at AIR INDIAFLIGHT ATTENDANT at AIR INDIA
Aman JajuAman Jaju
Freelance Event Curator & Brand Collaborator at Self Employed / Project - Based RolesFreelance Event Curator & Brand Collaborator at Self Employed / Project - Based Roles