Ruchi Mehra
Manager - Marketing & Communications
Delhi
Summary
Dynamic and results-driven marketing leader with over 12 years of experience in digital communications, content creation, B2B marketing, and brand strategy. Expertise includes North America, the Netherlands, and global markets, demonstrating a strong track record in brand communications and stakeholder management. Proven ability to lead cross-functional teams and manage partner ecosystems to execute impactful go-to-market initiatives that enhance client engagement and drive business growth. Committed to leveraging innovative strategies to elevate brand presence and foster meaningful connections in competitive landscapes.
Overview
15
15
years of professional experience
Work History
Global Marketing -Alliance Manager
Capgemini
08.2025 - Current
- Lead the strategy and execution of internal communications that align with business goals and engage diverse audiences. Simplify complex priorities into clear, creative, and actionable messages..
- Spearheaded cross-functional teams to execute joint initiatives, driving innovation and collaborative success.
- Enhanced overall alliance performance through regular communication, collaboration, and strategic planning with partners.
- Drive adoption of new tools and digital strategies to boost engagement and campaign impact. Share best practices and promote continuous team improvement.
Marketing Lead – North America / Netherlands
Capgemini
10.2019 - 07.2025
- Foster team excellence by leading, mentoring, and inspiring communications professionals, while nurturing a culture of creativity.
- Collaborate with strategic partners on co-branded campaigns, joint GTM plans, and executive-level events.
- Drive integrated campaigns across digital, social, and offline channels to support sales and pipeline growth, utilizing sales enablement tools.
- Lead the ideation, development, and execution of strategic, multi-channel internal communications campaigns that advance business objectives.
- Serve as the team’s representative in strategic forums, cross-functional initiatives, and relevant external engagements.
- Develop strategic communications, newsletters, and leadership messages across platforms.
- Create content for digital assets, including landing pages, videos, blogs, and testimonials.
- Coordinate closely with PR agencies and leadership on media exposure and sector communications.
Marketing Manager – Business Marketing & Platform Services
Tech Mahindra
05.2019 - 09.2019
- Led digital campaigns and go-to-market strategies focused on platform-based offerings.
- Worked closely with sales to drive marketing-qualified leads, and enhance market presence.
Client Engagement Manager – Strategic Account
HCL technologies
02.2015 - 04.2019
- Managed communications for strategic accounts through ABM campaigns, newsletters, and client events.
- Delivered client-centric assets such as testimonials, thought leadership interviews, and industry use cases.
- Revamped digital assets including micro-sites, landing pages, and app store content with strong SEO/ASO.
- Program Alignment-Collaborated on high-visibility programs such as CIO round tables and transformation forums.
Senior Manager – Marketing, Brand & Strategy
Cummins India
01.2011 - 08.2012
- Developed brand strategies and market entry plans for ReCon India.
- Led gap analyses, competitive benchmarking, and new product marketing initiatives.
- Directed 8 strategic projects that achieved business breakeven targets within one year.
Education
Master of Business Administration - Marketing
ISMS , Pune University
Pune, Maharashtra01.2006
Skills
- Content creation and promotion
- Stakeholder communications and Management
- Digital marketing strategy creation
- Strategic account engagement
- Leadership & Team Management
- Editorial and verbal communication skills
- Project Management
- Data-driven reporting expertise
Accomplishments
- Recognized as a top performer at Capgemini, HCL, and Cummins.
- Led global events: SAP for Chemicals (NYC), Sapphire (CA), Hotel Tech Forum (CA), MWC, Databricks AI Summit.
- Designed and launched customer solution videos and CIO Straight Talk testimonial campaigns.
- Awarded for innovation and execution in multiple internal marketing programs and digital initiatives.
Personal Information
- US B1/B2 Visa valid through 2026
- Business Travel: North America, Europe, Asia
- Languages: English, Hindi
Timeline
Global Marketing -Alliance Manager
Capgemini
08.2025 - Current
Marketing Lead – North America / Netherlands
Capgemini
10.2019 - 07.2025
Marketing Manager – Business Marketing & Platform Services
Tech Mahindra
05.2019 - 09.2019
Client Engagement Manager – Strategic Account
HCL technologies
02.2015 - 04.2019
Senior Manager – Marketing, Brand & Strategy
Cummins India
01.2011 - 08.2012
Master of Business Administration - Marketing
ISMS , Pune University
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