Ruchi Saxena
Mumbai
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 5 years of marketing experience to take on dynamic new roles with ever challenging opportunities.
Overview
6
6
years of professional experience
Work History
Marketing Manager India & Middle East
Netgear Technologies India Pvt. Ltd.
Mumbai
04.2024 - Current
- Developed and executed integrated marketing programs, utilizing best practice marketing mix elements, to generate high-quality prospects.
- Collaborated with sales and Field Marketing teams to develop, enhance, and execute a field marketing plan aligned with corporate and regional sales and marketing priorities, designed to drive brand awareness, generate leads, and support business growth.
- Leveraged and localized systematic marketing programs to drive demand, maintaining an effective balance between in-country and global campaigns.
- Managed key marketing activities, including lead generation campaigns, virtual and live events, industry conferences, and sponsorships.
- Monitored and tracked results and ROI for marketing spend to ensure effectiveness and optimize strategies.
- Provided detailed reporting and analysis on field marketing activities to inform decision-making.
- Collaborated closely with teams, including Business Development and the Demand Centre, to streamline lead generation, database segmentation, and web initiatives.
- Coordinated and managed events, such as end customer, tradeshows, and industry conferences, handling all aspects from preparation to follow-up.
- Managed public relations efforts, securing positive media coverage, and enhancing brand reputation.
Sales and Marketing Executive
Verolt Engineering Pvt. Ltd.
Pune
06.2022 - Current
- Led branding and promotion initiatives, resulting in increased brand recognition and market penetration.
- Executed marketing campaigns across social media platforms, focusing on content creation and graphic design.
- Conducted market trend analysis and research to identify opportunities for product enhancement and new market entry.
- Implemented lead generation strategies, resulting in a significant increase in qualified leads.
- Orchestrated successful events, from planning to execution, ensuring seamless logistics and engaging experiences for attendees.
- Established campus connections to raise brand awareness and foster relationships with student communities.
- Coordinated CSR activities, aligning initiatives with corporate values and community needs.
- Negotiated favorable contract terms with vendors, resulting in reduced costs and improved profit margins for the company.
- Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
Jr. Marketing Executive
Alfa communication
India
01.2019 - 12.2021
- As a part of the corporate Marketing team, I worked closely on Brand Marketing, Brand Positioning, and Brand Awareness.
- Built the entire Social Media Marketing team from scratch (hire Content Writers, SEO Specialists, Content Creators, etc.) Plan & organize Marketing Events (Within given budgets and timelines)
- Evaluated competitor strategies in order to identify opportunities for differentiation within the market space.
- Improved customer retention rates through targeted email marketing campaigns and personalized offers.
Education
Master of Advanced Study - Digital Marketing And Communications
MICA- Mudra Institute of Communications
06.2024
MBA - Advertising And Media Communications
Makhanlal Chaturvedi University
2022
BBA - Business Administration
Bhopal School of Social Science
2018
Skills
- Event planning and execution
- Digital Marketing
- Branding and promotion
- Marketing Plan Development
- Budget Administration
- Competitor Analysis
- Vendor Relations
- Public and Media Relations
Timeline
Marketing Manager India & Middle East
Netgear Technologies India Pvt. Ltd.
04.2024 - Current
Sales and Marketing Executive
Verolt Engineering Pvt. Ltd.
06.2022 - Current
Jr. Marketing Executive
Alfa communication
01.2019 - 12.2021
Master of Advanced Study - Digital Marketing And Communications
MICA- Mudra Institute of Communications
MBA - Advertising And Media Communications
Makhanlal Chaturvedi University
BBA - Business Administration
Bhopal School of Social Science
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