RUCHI VATS
Noida
Summary
Dynamic marketing professional with a proven track record at Indeutsch Industries Ltd, driving international business growth through strategic relationship management and data-driven decision-making. Expert in vendor negotiation and content creation, successfully increasing product visibility and sales. Adept at analyzing market trends to identify opportunities and enhance brand presence.
Overview
11
11
years of professional experience
Work History
Assistant Manager, International Marketing
Indeutsch Industries Ltd
Noida
04.2025 - Current
- Managed end-to-end client communication with international distributors, partners, and B2B customers to strengthen relationships and drive collaboration.
- Driving international business development by proactively engaging and converting global leads through organic outreach and relationship building.
- Collaborating with external agencies to strengthen digital presence and global brand outreach.
- Handled social media platforms, creating and managing content to enhance engagement and increase brand visibility.
- Coordinated design development for marketing collaterals, ensuring consistency across visual and communication touchpoints to reinforce brand identity.
- Leading the creation and management of product catalogs, leaflets,website and packaging content aligned with brand positioning.
- Overseeing product photography, including planning, styling, and execution to enhance brand presentation.
- Analyzed market trends to identify growth opportunities in various regions.
- Supporting exhibition participation by managing backend operations, including pre-event coordination, marketing materials, and follow-ups.
- Ensuring timely follow-ups, inquiries management, and conversion tracking to support revenue growth.
Category Account Manager
McCoy Mart
Noida
12.2021 - 12.2023
- Elevated assigned category revenue from 10 Lakhs to 50 Lakhs over the course of a year.
- Managed key client accounts, boosting product visibility and driving sales growth.
- Expanded category portfolio by introducing additional brands and products, enhancing market presence.
- Maintained category margins and revenue through effective pricing strategies and cost management.
- Collaborated with marketing teams to develop targeted promotional materials, increasing engagement with customers and prospects.
- Planned retention and acquisition campaigns at the product and brand level.
- Analyzed market trends to anticipate customer needs, tailoring product offerings accordingly.
- Analyzing data and trends to increase online sales and improve customer experience.
- Converting raw data into actionable insights
- Negotiating appropriate contracts for pricing and supply and closing deals with optimal terms
- Researching, evaluating developing potential vendors and suppliers for Categories Managing relationship with Vendors and Brands.
- Monitored return on advertising spend (ROAS) to evaluate campaign effectiveness and optimize budgets.
E commerce Executive
Ozone Secutech Pvt Ltd
Gurgaon
11.2019 - 07.2021
- Managed e-commerce portals including Cloudtail, Paytm, McCoymart, Snapdeal, Flipkart, Amazon, GEM, overseeing daily order processing, shipping logistics, and customer relationship management.
- Executed account reconciliation, created daily MIS and sales reports, listed products on Amazon, Flipkart, McCoymart, Cloudtail, managed warehouse inventory, and updated inventory and pricing across e-commerce platforms.
- Analyzed e-commerce data to identify trends, making informed decisions for inventory management and pricing adjustments.
- Developed and maintained product listings on e-commerce sites.
- Managed product listings on e-commerce platform to ensure accurate descriptions.
- Tracked shipments and resolved delivery issues to ensure timely order fulfillment.
- Maintained data accuracy in the e-commerce database for seamless operations.
Senior Business Development Executive
Lamiwood
Gurgaon
02.2018 - 07.2019
- Increased client base by identifying potential opportunities and establishing new relationships with key decisionmakers.
- Led negotiations with clients to secure contracts that enhanced company profitability.
- Managed client relationships to ensure satisfaction and foster long-term loyalty.
- Coordinated meetings between senior management and prospective customers to facilitate relationship building.
- Developed presentations that effectively showcased business opportunities to potential clients.
Business Development executive
M/s Everest Industries Ltd
Noida
07.2015 - 01.2018
- Executed initiatives like Friday Rockstar and Shoot At Sight RO Approval, creating sales orders and generating monthly sales through SAP Tours Management while developing and implementing trade marketing strategies.
- Managed client relationships to ensure satisfaction and retention of accounts.
- Collaborated with cross-functional teams to create tailored solutions for clients.
- Designed in-store visibility and engagement program to enhance customer interaction.
- Managed event operations and client reporting for active marketing plans, ensuring alignment with business objectives.
- Implemented and reported on various schemes.
- Attended industry events to network and promote company services and products.
Education
B.Ed - Economics and Commerce
CRSU Jind University
Jind01-2019
MBA - International Business
Guru Jambeshwar University
01-2017
B.Com - Computers
Delhi University(Gargi)
Delhi01-2015
12th - Commerce
HBSE Board
01-2012
10th -
HBSE Board
01-2010
Skills
- SAP
- Tally 72 & 90
- MS Office
- Social media management
- Vendor negotiation
- Content creation
- Relationship Management
- Pricing strategy
- Data-driven decision-making
- Competitive Analysis
- Promotional planning
- Category analysis
- Supplier Relationship Management
- International marketing
- Client relationship management
Birth Date
09/25/95
Attributes
- Smart
- Dynamic
- Talented to Play a Positive Role in a Challenging Environment
- Team management
- Hardworking
- Efficient Brand Management
- Time Management
Awards
- State Topper in 12th for Haryana Board
- On the spot award by Business Head on new activities drive
- Appreciation letter by Director of Company(Ozone ) for Sales boost during Lockdown.
- Appreciation letter for achieving the highest target in the category with a strong gross margin (McCoy Mart).
Keywords
- SAP
- Tally 7.2
- Tally 9.0
- MS Office
- Relationship Management
- Pricing strategy
- Data-driven decision-making
- Competitive Analysis
- Promotional planning
- Category analysis
- Supplier Relationship Management
- Hindi
- English
Personal Information
- Father's Name: Sh. Shripal Sharma
- Title: Assistant Manager, International Marketing
- Gender: female
- Marital Status: married
Timeline
Assistant Manager, International Marketing
Indeutsch Industries Ltd
04.2025 - Current
Category Account Manager
McCoy Mart
12.2021 - 12.2023
E commerce Executive
Ozone Secutech Pvt Ltd
11.2019 - 07.2021
Senior Business Development Executive
Lamiwood
02.2018 - 07.2019
Business Development executive
M/s Everest Industries Ltd
07.2015 - 01.2018
B.Ed - Economics and Commerce
CRSU Jind University
MBA - International Business
Guru Jambeshwar University
B.Com - Computers
Delhi University(Gargi)
12th - Commerce
HBSE Board
10th -
HBSE Board