Ruchika Agarwal

• Crafted tailored marketing strategies and copies for local businesses, including cafes, tailor shops, Small Businesses to boost customer footfall and engagement.
• Executed in-house event campaigns, driving attendance and enhancing brand visibility for local enterprises.

• Maintaining relationships with stakeholders, defining goals, and advising on long-term strategy.
• Conducting comprehensive market research for informed decision-making on branding initiatives.
• Ensuring brand consistency, creating marketing copies, brand guidelines, and collaborating cross-functionally.
• Managing digital presence, overseeing social media, product launches, and achieving set goals.
• Client Portfolio included The Bata Group, Benson, Q Hospital

On a monthly basis, delivered 200+ marketing copies and creatives for online and offline channels, and organized several offline events to boost client engagement. Effectively provided monthly online presence reports, analyzed customer data, delivered insights, MOMs, and broke down goals into actionable tasks.

• Planning and creating daily social media content for Instagram, Facebook, Twitter, and Sharechat.
• Leading social media campaigns, collaborating with the content and design teams to drive engagement.
• Scripting promotional videos for YouTube (intros and outros) and Instagram, and creating SEO-optimized content.
• Contributing 1000+ push notifications and directing an ad video for hiring.

As a Core Team Member, I managed overall operational and time-sensitive tasks to optimize Quizy’s user-friendly functionality.

• As VP of Blogs, I planned blog topics, assigned tasks based on team interests, and proofread and revised content to ensure accuracy and quality. My role focused on maintaining high editorial standards for all blog posts.

• Optimized website content based on SEO best practices and wrote new content for products.
• Created product descriptions for Amazon sales pages to enhance visibility and sales.

• Interning at the online magazine, I wrote blogs on books, news, lifestyle, and fashion, while developing original ideas for blog topics that aligned with the company''s target audience interests, driving user engagement and retention.

• Responsible for creating content for the official Quora page and enhancing brand visibility among target audiences demonstrating a high level of self-motivation and personal accountability.