Ruchika Arora
Content, Communication and E-Commerce Professional
Gurugram,HR
Summary
Result-focused communication professional, having more than 10 years of experience with strength in content conceptualization, training and quality assurance. With proven success in catalog operations, content generation, leadership and strategizing roles, I am committed to promoting the highest standards and company values.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Senior Catalogue Manager
Firstcry.com
10.2021 - Current
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Ensured timely completion of all assigned audits while maintaining a high level of detail and accuracy.
- Accomplished multiple tasks within established timeframes.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cross-trained existing employees to maximize team agility and performance.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
- Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
- Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Quality Auditor-Catalog Operations
Noon.com (E-commerce)
05.2018 - Current
- Securing quality and constant improvement of the cataloging process
- Working to improve the strategies behind the shopping/ CX design (customer experience)
- Working on different e-commerce projects, while supporting effective decision-making, approvals and direction
- Acting as a communicator for both internal and external audience to address major issues
- Conducting training sessions to bring out improvement in all stages of the cataloging process to new & existing employees
- Improving product content quality by implementing failure analysis and corrective actions
Content Writer- Production
Wadi.com (E-commerce)
05.2016 - 04.2018
- Developed captivating content for different categories including fashion, lifestyle, apparels and electronics, to name a few
- Communicated to business developers, sellers, and outsource partners for creating powerful strategies
- Worked with marketing team for designing digital marketing campaigns
- Worked as a copywriter for social media campaigns
Reporter
Safari India and Young India (Travel and Political Magazine)
04.2015 - 05.2016
- Reported events and interviewed industry professionals
- Filed news stories and wrote feature articles
- Edited and proofread magazine content
- Conducted monthly survey on current issues
- Managed social media platforms of the organisation
Education
Master of Arts - Mass Communication
Guru Jambheshwar University of Science and Technology
01.2014 - 01.2016
PG Diploma - Public Relations
Bharatiya Vidya Bhavan
01.2014 - 01.2015
Bachelor of Journalism - Mass Communication
Jagannath International Management School
01.2011 - 01.2014
Skills
- Content Strategist
- Good Spoken Communication
- Editing and Proofreading
- Good understanding of e-commerce catalog operations
- Quality Auditing
- Research & Training
- Vendor Management
- Reporting
- WordPress
- Keyword Research
- Social Media Content
- Problem Solving
- Microsoft Office
Team leadership
Operations management
Decision-making
Training
- Company: Mail Today (India Today Group) Designation: Reporter and Editor
- Attended events, press conferences and interviewed celebrities
- Wrote news stories and feature articles
- Company: Safetykart.com Designation: Freelance Author
- Wrote non-plagiarized SEO friendly blogs on health and safety, lifestyle and fashion, to name a few
- Promoted the content on social media platforms
- Company: Good Relations India Ltd. Designation: Account Executive
- Worked as a client servicing resource
- Planned and prepared PR campaigns
- Helped organise press conferences
- Company: Gonutrio.com Designation: Freelance Writer
- Wrote non-plagiarised and detailed product descriptions for variety of health and beauty products
- Company: Bharatiya Vidya Bhavan, SP College of Communication and Management Designation: PR Executive
- Drafted press releases, pitch notes, e-mails and organisational profile
- Assisted with the integration of public relations campaigns across multiple media
- Managed social media planning for execution of marketing strategy
- Company: The Missing Dairy Designation: Blogger
- Researched information on trending topics using reliable and trusted sources and wrote blog posts and articles
- Worked intensively on Word press
- Ensured that the content is optimized for search engines and social media sharing
- Company: All India Radio Designation: Radio Jockey
- Presented radio programmes- ‘Yuvvani Mehfil’ and ‘Manbhavan’
- Company: Active Events Planner Services Pvt Ltd. Designation: Event Coordinator and Business Developer
- Planned and organised personal and corporate events
- Approached FMCG companies for business
- Built image of the company among its target audience through social media
- Company: British Council commission Designation: Coordinator and Invigilator
- Worked as an invigilator and coordinator for various international examinations including ILETS, KET, PET, and ESOL, to name a few
Timeline
Senior Catalogue Manager
Firstcry.com
10.2021 - Current
Quality Auditor-Catalog Operations
Noon.com (E-commerce)
05.2018 - Current
Content Writer- Production
Wadi.com (E-commerce)
05.2016 - 04.2018
Reporter
Safari India and Young India (Travel and Political Magazine)
04.2015 - 05.2016
Master of Arts - Mass Communication
Guru Jambheshwar University of Science and Technology
01.2014 - 01.2016
PG Diploma - Public Relations
Bharatiya Vidya Bhavan
01.2014 - 01.2015
Bachelor of Journalism - Mass Communication
Jagannath International Management School
01.2011 - 01.2014
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