Ruchika Awasthi

CUSTOMER ENGAGEMENT

• Played a pivotal role in launching Campaigns which can increase the customer engagement with the BANK Products.
• Successfully launched the Referral Program for the customers as well as Bank sales staff for increasing the Digital Account Acquisition during the pandemic and Lockdown Phase which has ultimately helped the bank to acquire customers during the lockdown phase
  through digital medium.
• Managing Alliances with Third Party Partners which ultimately increase the usage of our Debit Card also for the extra benefits offered with the Savings Account after analysing the competition and customer insights.
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• RELATIONSHIP BANKING
• Identified the different Segments for the bank and helped in devising the Logic for segregating the customers into different programs under relationship program.
• Played a major role in launching for program coordination with different product teams , Marketing team for the smooth launch of Program
• Responsible for managing all 3rd Party Alliances and subscription offered as a benefit to program customers.
  LOYALTY PROGRAM
• Analysed Competition and helped in devising the rewards point system for the customers .
• Worked with the IT team for there designing and integration of our system with the Third Party providing the Redemption portal for Reward points.
• Worked very closely with Marketing & Designing team for the webpage, emailer and other Collateral for the program launch.
• Responsible for coordinating with different Brands to enroll for our reward point redemption portal and also affiliate with us.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.

DEPARTMENT INTERN (Swimming, Football)

• Visual merchandising of layouts and the stock.
• Managing stock levels and making key decisions about stock control.
• Analysing sales figures and forecasting future sales volumes to maximize profits.
• Responding to customer complaints and comments.
• Promoting the organization locally by organizing special promotions, displays and events in nearby area
• Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues.
• Understanding forthcoming customer initiatives and monitoring what local competitors are doing and initiating changes to
  improve the business
• Supported marketing executives with various tasks, consistently taking initiative to increase productivity and knowledge.
• Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
  PROJECT ( FACTORS EFFECTING THE STORE WALK-IN)
• Designed a questionnaire for the customer survey keeping in mind the various competition .
• Did the survey of various customers which were visiting the store along with the people available in the mall who are not
  visiting the Decathlon store.
• Studied the response and tried to understand the data through qualitative and quantitative study.
• This helped in identifying the major reason for the walk-in which was Word of Mouth and local events organized thus also
  helped in identifying the events.
• One more deduction was that many people were interested in engaging with the brand through social media after which
  store launched the Instagram Event .