Ruchika Lakra
Delhi
Summary
Results-driven Key Account Manager currently working at Zomato combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
3
3
years of professional experience
Work History
Key Account Manger
Zomato
New Delhi
01.2024 - Current
- Contributing visibility of restaurants on the banner during the Valentine's Week Campaign by various strategies such as curating featured restaurants, strategic positioning, personalized recommendations, highlighting special offers, and creating urgency.
- Managed accounts: Kaleva, Masala Connection, Drifters Work, Black Panther etc.
Key Account Manager
Classplus
Noida
10.2021 - 03.2023
- Maintained detailed records of client interactions and needs, streamlining communication and ensuring a personalized approach
- Collaborated with cross-functional teams to develop tailored solutions, resulting in a 15% increase in client engagement and loyalty
- Simultaneously managed a diverse portfolio of more than 60 organizations, where approximately 15 of these entities contributed significantly, accounting for a substantial 20% of the total revenue
- Enhanced client revenue by an impressive fourfold margin through the strategic application of rapid tags, comprehensive market trend analysis, targeted customer acquisition efforts, meticulous YouTube hygiene practices, geo-location and adept digital marketing techniques
- Provided mentorship and guidance to interns within my team, fostering their professional development and contributing to their successful onboarding and growth.
HR Trainee
Khushi International Pvt. Ltd
Mumbai
01.2021 - 06.2021
- Assisted the HR team in recruitment activities, including job posting, resume screening, and conducting initial phone screenings of candidates
- Assisted in the implementation of employee engagement initiatives and events to foster a positive workplace culture
- Helped organize and coordinate the onboarding process for new employees.
Intern (Psychologist)
Positive Vibes Clinic
Delhi
10.2020 - 12.2020
- Assisted licensed psychologists in conducting individual and group therapy sessions
- Facilitated support groups for clients dealing with issues such as substance abuse and anxiety disorders
- Participated in case conferences and contributed to treatment planning discussions.
Education
Post Graduate Diploma - Guidance and Counseling
Jamia Millia Islamia
03.2023
Post Graduation - Psycho-Social Clinical Studies
Ambedkar University
06.2021
Graduation - Psychology Honors
Ambedkar University
06.2019
Senior Secondary School -
St. Mark’s Girls Senior Secondary School
03.2016
Skills
- Cross-functional collaboration
- Relationship building
- Customer retention
- Adaptability and Learning Agility
- Market Trends
- Efficient retargeting and conversion techniques
- Ethical and Confidentiality
Languages
- English
- Hindi
Awards
- Recipient of esteemed office accolades and honors, ‘Calmer of Storms,’ ‘Jumbo Combo’
- Secured academic scholarships in both Graduation and Post-Graduation
- Won National Gold Medal in Leg-Cricket
Timeline
Key Account Manger
Zomato
01.2024 - Current
Key Account Manager
Classplus
10.2021 - 03.2023
HR Trainee
Khushi International Pvt. Ltd
01.2021 - 06.2021
Intern (Psychologist)
Positive Vibes Clinic
10.2020 - 12.2020
Post Graduate Diploma - Guidance and Counseling
Jamia Millia Islamia
Post Graduation - Psycho-Social Clinical Studies
Ambedkar University
Graduation - Psychology Honors
Ambedkar University
Senior Secondary School -
St. Mark’s Girls Senior Secondary School
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