Ruchika Mathur
Senior Manager: Product Marketing
Bangalore
Summary
Product Marketing leader with 10+ years of experience building and scaling GTM strategy, revenue-generating pipeline, and category narratives across B2B SaaS. Experienced in launching new products, shaping product positioning, and partnering with product and sales teams to drive adoption and competitive wins.
Overview
11
11
years of professional experience
Work History
Senior Product Marketing Manager
SpotDraft
01.2025 - Current
- Launched SpotDraft’s Benchmarking Flywheel (Contracting Efficiency, Benchmarking & Maturity framework), elevating pipeline quality, improving MQL-to-SQL conversion, and transforming mid-funnel value conversations — a competitive benchmark later mirrored by Ironclad.
- Managed Outgrow (interactive content vendor) to create thought leadership assets that drove a 23% improvement in MQL-to-SQL conversion.
- Served as founding PMM for Agentic AI product Sidebar: shaped the design partner program, built waitlist pipeline through blogs, webinars, and email campaigns, and developed foundational sales collateral for a category-defining launch.
- Led GTM launch for Legal Intake — owning strategy, sales enablement, launch assets, and phased adoption campaigns — tracking toward ~$325K ARR from high-intent customer demand.
- Built EU-focused thought leadership strategy targeting Procurement, Finance, and CTO personas, including whitepapers and regulatory-context content tailored to regional priorities.
- Drove feature adoption initiatives (newsletters, recall campaigns, onboarding journeys) contributing to 37% across-feature adoption uplift.
- Used N8N and Dust for automation workflows to streamline competitive monitoring and content distribution, reducing manual research time by ~60% and enabling faster GTM iteration.
- Built and maintained Hex and Amplitude dashboards to track product adoption, funnel performance, and GTM health metrics — translating data into actionable PMM insights without engineering dependency.
Senior Product Marketing Manager
MoEngage
12.2023 - 11.2024
- Launched the Inform product, growing client base by 36% in three quarters, influencing analyst coverage, and generating $1.2M in pipeline through product adoption campaigns and sales enablement.
- Drove product-led growth for Cards, fueling organic expansion in SEA markets via customer stories and lifecycle campaigns.
- Increased average feature adoption across flagship updates to 78% with targeted lifecycle GTM campaigns.
- Led MI Push deprecation strategy — managing customer communication and repositioning the product to maintain trust and minimise churn.
Product Marketing Manager
CleverTap
09.2021 - 05.2023
- Repositioned 'Push Amplification' to 'RenderMax': owned a $15K launch budget, secured differentiated market positioning, driving a 15% reduction in churn and a 12% improvement in win rates.
- Rebranded website for Email and Push Notifications, improving CTR and reducing bounce rates through UX-led messaging restructure.
- Built competitive landscape vs. MoEngage influencing 7+ key sales deals, contributing to a 6% win-rate increase, and shaping the roadmap for two priority features.
- Developed comprehensive buyer personas for three target segments, resulting in 22% higher engagement rates from more focused messaging.
Product Marketing Manager
iQuanti Inc.
02.2020 - 11.2020
- Managed 2 marketing interns as direct reports — assigning projects, reviewing deliverables, and providing structured feedback across content and collateral work.
- Developed GTM strategy for Credello, an affiliate financial platform, achieving 15% sign-ups at Beta Launch.
- Produced COVID-19 search trends thought leadership for US/UK markets, driving a 30% increase in organic traffic for clients.
- Realigned sales collateral and internal training for the BFSI segment, driving alignment around the top target vertical.
- Worked cross-functionally with Product, Marketing, Sales, and Data to refine and operationalize ICPs — translating ICP insights into targeting, messaging, and channel strategy.
Associate Product Marketing Manager
FSS Technologies
11.2018 - 11.2019
- Launched FSS Voice Commerce Whitepaper, managing an external PR agency end-to-end for the campaign — driving client acquisition immediately post-launch and earning the BVTI Finance Award for Excellence in Marketing.
- Built full product marketing portfolio for FSS Mobile Pay: sales enablement, GTM, thought leadership, and EMEA market penetration strategy.
Product Management, Digital Banking
Wipro Ltd
06.2016 - 10.2018
- Developed core messaging, value proposition, and GTM assets for Milieu, Wipro’s digital banking thought leadership POC.
- Led Forrester, Gartner, and IDC analyst briefings for Milieu — managing the full briefing process to build external credibility and market visibility.
- Led client presentations and demos across 30+ major consumer banking accounts, strengthening executive-level conversations.
Systems engineer
Infosys Ltd
06.2016 - 10.2018
Summer Internship
PriceWaterhouseCoopers
02.2015 - 05.2015
Summer Internship
DRDO (Defence Research and Development organizations)
01.2008
Education
MBA – Finance -
ICFAI University
Hyderabad, IndiaB.Tech - Electronics & Communication
MITS
Lakshmangarh, IndiaSkills
N8N, Make (Integromat), Zapier, OpenAI, Claude, ChatGPT, Perplexity, Notion AI, HubSpot AI, Copyai Jasper, Vercel, vo by Vercel, Google Analytics, Marketo, HubSpot, Mixpanel, Amplitude, Salesforce
Timeline
Senior Product Marketing Manager
SpotDraft
01.2025 - Current
Senior Product Marketing Manager
MoEngage
12.2023 - 11.2024
Product Marketing Manager
CleverTap
09.2021 - 05.2023
Product Marketing Manager
iQuanti Inc.
02.2020 - 11.2020
Associate Product Marketing Manager
FSS Technologies
11.2018 - 11.2019
Product Management, Digital Banking
Wipro Ltd
06.2016 - 10.2018
Systems engineer
Infosys Ltd
06.2016 - 10.2018
Summer Internship
PriceWaterhouseCoopers
02.2015 - 05.2015
Summer Internship
DRDO (Defence Research and Development organizations)
01.2008
B.Tech - Electronics & Communication
MITS
MBA – Finance -
ICFAI University
AWARDS & RECOGNITION
BVTI Finance Award for Excellence in Marketing (2019), Achiever Award, Banking Americas (2018)
CORE COMPETENCIES
- Go-to-Market Strategy & Execution
- Product Positioning & Messaging
- Sales Enablement
- Product Launches
- Competitive Intelligence
- Category Creation
- Buyer Persona Development
- Feature Adoption Campaigns
- Analyst Relations
- Revenue Marketing
- Market Expansion
- Cross-functional Leadership