Ruchika Singh

Key Responsibilities & Achievements:

• Lead the packaging design and development for Quick Commerce, E-commerce, and Print Collaterals across four core brands: Wild Stone, Secret Temptation, Code, and Oura (Home Fragrances).
• Oversee product and model shoots, ensuring consistent visual language and brand storytelling across campaigns.
• Collaborate on the creation and development of new and emerging brands, contributing to packaging, branding, and overall visual strategy.
• Work closely with external agencies to oversee and guide AI-generated imagery, ensuring alignment with brand aesthetics and campaign needs.
• Actively integrate AI tools into design workflows to enhance productivity, concept development, and creative output.
• Successfully designed and delivered 55+ packaging solutions over the last two years, spanning a wide range of product categories.
• Recognized internally for exceptional creative contribution and value to brand-building initiatives.

Key Responsibilities:

• Buyer Presentation Design: Created visually compelling garment presentations for key buyers including Anthropologie, Marco Polo, Heads Up for Tails, Bugatti, and Tommy Hilfiger.
• Website Design & UI: Designed the RMX Joss website (www.rmxjoss.com) using Figma and Adobe Illustrator, ensuring a professional and user-friendly interface aligned with the brand's identity.
• Styling & Product Photography: Styled and photographed apparel and pet wear, maintaining a clean, high-quality visual aesthetic across product categories.
• Content Creation: Developed engaging content for social media to drive brand visibility and communicate product stories effectively.
• Brand Collaterals: Designed and managed the production of print materials such as brochures, garment tags, and branded diaries to support marketing and sales initiatives.

• Online Website based on styling

• Graduation Project