Summary
Overview
Work History
Education
Skills
Websites
Extracurricular Activities
Timeline
Generic

Ruchika Srivastava

Lucknow

Summary

Dynamic marketing professional with a proven track record at David Jones - Tempur-Pedic, driving customer engagement and enhancing product visibility. Skilled in leveraging CRM systems and visual merchandising to achieve a 15% sales uplift. Adept at collaborating with teams and delivering impactful marketing initiatives that resonate with diverse audiences.

Overview

2
2
years of professional experience

Work History

Marketing and Brand Associate

David Jones - Tempur-Pedic
Sydney
07.2023 - 06.2025
  • Executed in-store brand marketing initiatives to enhance customer engagement and product visibility across premium sleep solution segments.
  • Collaborated with the merchandising and sales team to implement promotional campaigns, aligning with seasonal marketing calendars.
  • Conducted consumer feedback collection and trend analysis to support product positioning and in-store messaging.
  • Ensured brand consistency by managing visual merchandising standards and assisting with marketing materials tailored to diverse customer segments.
  • Supported marketing communication efforts by relaying product knowledge to customers and acting as a brand ambassador on the retail floor.

Retail Marketing and Customer Engagement Coordinator

Pandora
Sydney
04.2024 - 05.2024
  • Drove customer engagement through personalized storytelling and product education, enhancing experiential marketing outcomes during the seasonal campaign period.
  • Executed daily retail marketing strategies, resulting in a 15% uplift in sales and improved product visibility.
  • Leveraged CRM and POS data to inform upselling techniques and segment customer profiles, supporting targeted promotional efforts.
  • Ensured visual merchandising aligned with brand marketing guidelines, contributing to a 25% increase in customer satisfaction.
  • Collaborated with the in-store team to refine campaign messaging and improve the effectiveness of point-of-sale promotions.

Digital Marketing Intern

Gandhi Creations
Sydney
09.2023 - 03.2024
  • Designed digital marketing assets for multicultural events and fashion shows using Canva, ensuring cultural sensitivity and brand alignment.
  • Built and updated event microsites and landing pages on Wix, enhancing user experience and visual appeal for key initiatives like FOMA.
  • Collaborated with event coordinators and designers to produce timely promotional content, highlights, and social media teasers.
  • Drafted email newsletters and event invitations in Mailchimp, segmenting audience lists for targeted outreach and higher open rates.
  • Tracked social media performance metrics, analyzed engagement trends, and presented weekly performance reports to the marketing team.
  • Assisted in digital promotion of fashion runway shows, designer showcases, and Indo-Australian cultural panels, driving audience growth and attendance.
  • Ensured all content reflected the inclusive ethos of Gandhi Creations, promoting multicultural representation and harmony in digital communication.

Education

Masters of International Business -

Macquarie University
07-2025

Diploma in Interior Designing -

International School of Design
03.2021

Bachelors in Foreign Trade -

University of Petroleum And Energy Studies
05.2020

Skills

  • Microsoft Excel
  • Microsoft PowerPoint
  • Website Designing
  • POS and CRM Systems
  • HR/Onboarding Support Tools
  • Google Workspace

Extracurricular Activities

1st prize in Editor's Turf War, Competed against fellow students in a writing and editing competition, showcasing exceptional writing, editing, and communication skills

Timeline

Retail Marketing and Customer Engagement Coordinator

Pandora
04.2024 - 05.2024

Digital Marketing Intern

Gandhi Creations
09.2023 - 03.2024

Marketing and Brand Associate

David Jones - Tempur-Pedic
07.2023 - 06.2025

Masters of International Business -

Macquarie University

Diploma in Interior Designing -

International School of Design

Bachelors in Foreign Trade -

University of Petroleum And Energy Studies

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Ruchika Srivastava