Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Ruchin Gupta

Ruchin Gupta

New Delhi

Summary

Versatile Sales Leader and Transformation Manager with over 18 years of experience defining and directing sales and business development strategies to outperform competitors and close deals, unmatched prowess in accelerating profits. Track record of achieving revenue and business growth objectives by formulating strategies, managing teams in complex, competitive and rapidly changing B2B and B2C environments in cross-functional products for FMCG domain including manufacturing of Beauty and Cosmetic Packaging (Color, Skincare, Makeup, Applicators), self-adhesive labels and precision injection molded components. Implement comprehensive marketing strategies to achieve objectives. Lead key market research efforts to identify opportunities and evaluate market trends. Oversee branding initiatives to strengthen company image and customer engagement. Collaborate with cross-functional teams to align marketing strategies with business goals. Monitor the effectiveness of marketing campaigns and adjust strategies. Manage marketing budgets and optimize resource allocation for maximum impact. Monitor and mentor marketing teams to foster a high-performance team culture. Exceptional capability to identify strengths/weaknesses of business process and realize sales revenues even in sluggish market conditions.

Overview

22
22
years of professional experience

Work History

Vice President - Sales & Marketing

Unico Cosmetica Private Limited
New Delhi
04.2025 - Current
  • Driving strategic planning across product development, market positioning, and brand strategy, working with the executive team to align initiatives with organizational goals.
  • Building key partnerships that is expanding growth opportunities and strengthening market presence.
  • Leading cross-functional teams, streamlining processes to improve efficiency, cut costs, and enhance collaboration. These efforts are boosting customer engagement and are supporting long-term business objectives.

Head – Sales & Marketing

Efficient Plastech Private Limited
Mumbai
06.2019 - 03.2025
  • Handled the sales of manufacturing products related to cosmetics, skincare, makeup, and FMCG Products and worked with multiple clients including large FMCG organizations like Unilever, L'Oreal India, Blue Heaven, Faces Cosmetics, Mama Earth, My Glamm, Purplle, Nykaa, Ancorotti India, Maxima Solutions, Believe Cosmetics, Regi India, Color Bar, Viva Cosmetics, Baccarose, Rossari Biotech, and others.
  • Initiated sales of INR 20,000,000 during the COVID period, of the color cosmetics stock products, INR 39,000,000 in 2022 and clocked over INR 75,000,000 in the fiscal year of 2022 - 2023 with a profit percentage of over 27%.
  • Achieved a 160% year-over-year revenue growth target for 2024 – 2025 year.
  • Starting from scratch in 2019, serving over 85 brands and counting.
  • Partnered with sales team and leveraged strong negotiation skills to close deals with lucrative clients.
  • Led performance of sales of products, after-sales and marketing communications.
  • Provide data-driven insights and market analysis to support strategic decision-making.
  • Monitor and champion aspects of sales, business development, relationship building and revenue generation.
  • Help to manage key accounts, follow up on client communications, and ensure timely resolution of queries.
  • Monitor, track and report on marketing campaign performance, competitor activity, and market trends.
  • Support in organizing marketing events, product launches, training sessions, and conferences.
  • Prepare reports, presentations, and dashboards for management review.
  • Understand industry trends to tailor solutions and provide exceptional service.
  • Conduct market research to identify business opportunities and stay informed about the competitive landscape.
  • Deliver persuasive presentations and proposals to potential clients.
  • Stay up-to-date with the latest sales techniques and industry trends to continuously enhance sales skills and knowledge.

Senior Manager – Strategic Accounts

Marks Emballage Private Limited
Chandigarh
09.2018 - 04.2019
  • Managed the sales of Self-adhesive labels with large FMCG organizations like Unilever, Godrej, Havel's, SC Johnson, Himalaya, Diageo, Dr. Oetker, Modicare group, Mankind Pharma, Marico, Lotus Herbals, Amway, Patanjali, Hamdard, Future group and others.
  • Nurtured the existing book of business and continually prospect for new clients.
  • Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition.
  • Acquire a thorough understanding of key customer needs and requirements.
  • Expand the relationships with existing customers by continuously proposing solutions that meet their objectives.
  • Ensure the correct products and services are delivered to customers in a timely manner.
  • Serve as the link of communication between key customers and internal teams.
  • Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
  • Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
  • Manage and mentor a team of sales professionals, providing guidance, support, and ongoing training to ensure success.
  • Build and maintain strong relationships with key clients and prospects, identify opportunities for upselling/cross-selling.
  • Collaborate with departments, such as marketing and product development, to ensure a seamless sales process and effective communication.

Senior Manager – Strategic Accounts

Bizongo (Smart paddle Technologies Private Limited)
Gurugram
03.2018 - 09.2018
  • Handled Key Strategic Accounts including V – Mart, Blue Dart, Fieldfresh, Veeba, PMR, TVS Logistics, Burger Singh, Bikanervala, and Yum! Brands, Micromax, Godrej, Oriflame, Pernod Ricard, Shadow Fax, Future Group, and Luxor others.
  • Credentials of introducing Cosmetic (Makeup and Skincare) Packaging in the company Product Portfolio.
  • Meticulously added 3 international suppliers and initiated business ventures with cosmetic companies operating in the domestic domain.
  • Selected for the elite FAST Group (Fast Acquisition Special Team) from Delhi.
  • Develop strategies to meet these goals and track progress.
  • Identify growth opportunities within strategic accounts and negotiate contracts and agreements to maximize profit.
  • Ensure the timely delivery of products or services to the strategic accounts.
  • Play an integral part in generating new sales that will turn into long-lasting relationships.
  • Manage and resolve any issues and conflicts with strategic accounts to ensure key client satisfaction.

Sales Manager

Neopack Enterprise P Ltd ( Toly Products (I) P Ltd.)
Gurugram
11.2011 - 02.2018
  • Introduced products to Oriflame India, Reckitt Benckiser, Lakme, Biotique, ITC, Alchem Pharmaceutical, Rasasi, Color Bar, Lotus Herbals, Faces India, Regi India, Nykaa, Tata Group-West Side, Future Group, Akums Drugs & Pharmaceuticals Ltd., Helios, Celblos-Singapore, Sabinsa-USA, Nyassa, Ecotrail.
  • Managed the sales of Manufacturing of cosmetics, skincare, makeup, fragrance, and promotional products.
  • Clients included Indian customers like Unilever India (Lakme, Elle 18, 9 – 5 & Absolute range), L'Oréal India, Avon India, Himalaya Health Care, Amway India, ITC, Forest Essentials, Biotique, Ecotrail, Johara, Tips & Toes, Lissomme, Future Group, Sami Labs, VLCC, etc.
  • Analyzed and drove the revenue to US$ 452,000 in FY 2017 – 2018 (profit of over 37% on the trading of airless packaging from China by planning, preparing, and controlling delivery mode /budgets).
  • Propelled the business by 12.57% to INR 240,000,000 in FY 2012 – 2013.
  • Boosted sales and marketing key efforts resulted in the organization's growth of over 18% on an annual basis.
  • Monitor and implement effective sales and marketing strategies to achieve targets.
  • Oversee key marketing campaigns with focus on increasing brand visibility & client engagement.
  • Manage relationships with clients and stakeholders to drive business growth.
  • Mentor teams, ensure they are motivated and aligned with objectives.
  • Track sales metrics and share them with the internal teams.
  • Assign responsibilities to team, ensure optimal performance and high productivity.
  • Conduct regular performance reviews, providing feedback and identify areas for development.
  • Foster a positive and collaborative work environment to ensure high morale & team effectiveness.
  • Nurture long-term relationship with clients to ensure repeat business and strong referral network.
  • Collaborate with teams to organize promotional campaigns, events, and marketing activities to enhance visibility and customer engagement.
  • Report on the status of accounts and transactions.
  • Build relationships with key stakeholders to support the growth of business operations and customer acquisition.
  • Present regular reports on performance, sales trends, and market conditions.

BDM

C.L. International
New Delhi
08.2009 - 09.2011
  • Clients - Middle East like Pushpa General Trading LLC, Mohsen Trading, Lulu Hypermarkets, Trisha Foodstuff Trading, etc.
  • Exported Spices, Agro Commodities in business generation worth over Rs. 30 million.
  • Focused on the development of a marketing strategy for expansion and consolidation of the firm's Spices, Agro Commodities, and Incense Stick Business for the Indian & International Markets.
  • Negotiated opportunities with: Gits Food, ITC (for Incense Sticks), Tops India, Dabur Foods Limited, Metro Cash and Carry, Patak's, Spices of India, Flavors & Spices, Dokal & Sons (U.K.)

Business Development Consultant (UK Region)

Kamdhenu Foods Limited
Birmingham
01.2009 - 07.2009
  • Commissioned Product Procurement (Edible Lactose) to tune of $ 375, 000 from European Manufacturers, framed alternatives to enhance diversification into other business segments.
  • Worked on the strategic realignment for the organization in Europe.

International Business Development

Poshish Furnishers Pvt. Ltd.
New Delhi
10.2003 - 06.2007
  • Executed bidding for imports of Metal Scraps from the Baltic States and Textile Fabrics from China, Indonesia, Thailand, etc and expand business in the market.
  • Generated business worth $ 500, 000 by exporting carpets to Germany in 1st year of operations.

Education

AGMP -

IIM – Ahmedabad
10-2024

MBA - Corporate Strategy & International Business

Birmingham Business School, The University of Birmingham
UK
12-2008

B.Sc. in Business & Management Studies -

Bradford University School of Management, University of Bradford
UK
07-2003

Skills

  • Alliances & Partnerships
  • Competitive Positioning
  • Strategic Planning
  • Product & Account Management
  • Revenue Growth
  • Competitive Market Analysis
  • YOY Revenue Growth
  • Delivering Rapid Sales and Revenue Growth
  • Influential and Persuasive Communicator
  • Strategic Sales & Marketing
  • Client Relations
  • Strategic Pricing
  • Business Development
  • Sales & Marketing Leadership
  • CRM
  • Contract Negotiations
  • Market/Competitive Analysis
  • Positioning Strategy
  • Performance Improvement

Affiliations

  • STRATEGIC PLANING: With an C - level grasp on revenue and sales growth tactics and organizational development across the business cycle. Built reputation for transforming business, sales challenges into focused solutions and change opportunities.
  • ACCOUNT MANAGEMENT AND SALES PROCESS: Pioneered the sales process from product launch to product procurement. Built a solid sales infrastructure from the ground up, expanded penetration in different markets and delivered immediate results-producing new business while directing business development and build credibility and rapport with new & existing customer stakeholders. Identify and capitalize on opportunities to drive profitability and value in the FMCG market.
  • BRAND PROMOTION: Brand ambassador, able to connect with diverse, high-wealth clientele, leveraging data to achieve the preferences. An integral contributor to growing companies with a proven track record of delivering client success and revenue.
  • CLIENT / STAKEHOLDER MANAGEMENT: ‘Trusted advisor'. Maintain CxO engagements and be a pivot for influential relationship with clients. Finesse interfacing with clients and stakeholders, unparallel customer relationship management skills.
  • PEOPLE MANAGEMENT: Manage priorities through effective collaboration with all levels of professionals to ensure a clear understanding of organizational objectives and drive team progress. Interacts with all levels of employees regarding operations and performance issues, openly promote, fosters transparent accountability while consistently exceeding goals and expectations.

Timeline

Vice President - Sales & Marketing

Unico Cosmetica Private Limited
04.2025 - Current

Head – Sales & Marketing

Efficient Plastech Private Limited
06.2019 - 03.2025

Senior Manager – Strategic Accounts

Marks Emballage Private Limited
09.2018 - 04.2019

Senior Manager – Strategic Accounts

Bizongo (Smart paddle Technologies Private Limited)
03.2018 - 09.2018

Sales Manager

Neopack Enterprise P Ltd ( Toly Products (I) P Ltd.)
11.2011 - 02.2018

BDM

C.L. International
08.2009 - 09.2011

Business Development Consultant (UK Region)

Kamdhenu Foods Limited
01.2009 - 07.2009

International Business Development

Poshish Furnishers Pvt. Ltd.
10.2003 - 06.2007

AGMP -

IIM – Ahmedabad

MBA - Corporate Strategy & International Business

Birmingham Business School, The University of Birmingham

B.Sc. in Business & Management Studies -

Bradford University School of Management, University of Bradford
Ruchin Gupta