Ruchir Khandekar
National Head - Jio, Alternate Channel | P&L Leadership | Sales & Marketing | Revenue & Profit Optimization | Channel Management
Mumbai,Maharashtra
Summary
Results-driven sales, marketing, and P&L leader with 20+ years of experience in Telecom and FMCG industries, delivering measurable growth and operational excellence.
Successfully managed P&L of over $X million , achieving revenue growth of Y% year-over-year while enhancing customer acquisition, retention, and loyalty by X%. Developed and executed go-to-market strategies that boosted market share by Y% and led demand generation initiatives driving $X in incremental revenue .
Spearheaded product lifecycle management for X+ products, leading cross-functional teams to consistently meet deadlines and budgets, reducing time-to-market by Y% .
Built and nurtured strategic partnerships with X+ vendors and business partners, contributing to operational efficiencies and cost savings of Y% .
Recognized for strategic vision and execution, enabling businesses to outperform market benchmarks and achieve long-term competitive advantage. A proven leader passionate about driving sustainable growth, innovation, and customer satisfaction."
Overview
25
25
years of professional experience
3
3
Certifications
Work History
National Head - Alternate Channel
Reliance Jio Infocomm
Mumbai
01.2024 - Current
- Achieved revenue enhancement through innovative sales strategies and focused marketing initiatives.
- Built relationships with customers and community to establish long-term business growth.
- Identified selling barriers through one-on-one consultations, leading to strategic recommendations for improvement.
- Inspired purchasing decisions by demonstrating product benefits and highlighting their unique advantages.
- Fostered collaborative solutions with sales, marketing, and management teams to meet shared objectives effectively.
Lead Acquisition Postpaid & 5G Customers
Reliance Jio Infocomm
09.2021 - 12.2023
- Conducted global research to shortlist high-impact 5G use cases, deploying them at India Mobile Congress, IIT Techfest, state launches, and NHQ's 5G Experience Centre, showcasing innovative capabilities to increase audience engagement by 50% and accelerate adoption by 20% per quarter
- Develop and launch 5G Acquisition programs at large scale Pan India - Top 500 Colleges of india, student strength ~ 5 Lakh. Acquired 1.25 Lakh students in 30 days.
- Teamed up with various departments to design, develop, and execute effective customer acquisition initiatives.
State Marketing Head
Reliance Jio Infocomm
05.2015 - 08.2021
- Evaluated the competitive landscape to uncover potential market threats and opportunities resulting in achievement of market Leadership – Reached RMS 52% and CMS 44%
- Led the task force and secured tenders for Smart Poles under the Smart City Project for the top six cities in MP, along with major contracts for the deployment of strategic sites and networks, resulting in market leadership.
- Oversaw 16 person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group
- Deployed public Wi-Fi hotspots across 50 cities of MP through government partnerships. Engaged with 1200 + private and government colleges in MP for campus connect programs, including IIM Indore.
Associate Director - Marketing
MTS
12.2014 - 04.2015
- Customer Acquisition: Designed and implemented the GTM strategy to maximize market share, resulting in Data Subs becoming the market leader.
- Drove lower operational costs by uncovering inefficiencies and executing effective revenue enhancement measures and achieved EBITDA target continuously for 4 months
- Facilitated successful budget planning, guaranteeing fiscal targets were achieved through strategic resource allocation.
Head New Product & Platform Development
MTS
05.2013 - 11.2014
- Demonstrated proficiency in both team collaboration and independent task execution, resulting in the successful launch of three platforms:
1) Game God – An online gaming platform developed in partnership with Nodwin Gaming.
2) MSecure – A CCTV surveillance solution created in collaboration with D-Link.
3) MBonus – A CRM platform featuring data mining, real-time campaign management, provisioning, and reporting, developed in partnership with Infosys and SAS Analytics. - Identify and develop new products in alignment with the company's long-term business goals.
Head - Customer Life Cycle Management-Voice
MTS
10.2009 - 04.2013
- Customer Acquisition: Develop and execute the GTM strategy to maximize market share through qualitative acquisitions, promoting premium products, achieving extensive market penetration to boost revenues and profits by meeting targets.
- Revenue Enhancement: Attain primary, secondary, and retailer-specific tertiary targets for the region.
- P&L: Lead and manage profit and loss for the voice vertical, with a special pricing initiative through the Handset Upgrade Program.
Manager - Marketing Operations
Vodafone
05.2007 - 09.2009
Manager - Product Marketing
Reliance Communications Ltd
01.2005 - 04.2007
Territory Sales Manager
Bharti Airtel Ltd.
05.2003 - 12.2004
Sales Officer
Cargill India Ltd.
11.2002 - 04.2003
Sales Officer
JOYCO India Pvt Ltd
05.2000 - 10.2002
Education
MDP - VAS Marketing
Indian Institute of Management
Indore, India 04.2001 -
MBA - Marketing Management
Institute of Marketing & Management
New Delhi, India 07.1996 - 01.1998
Bachelor of Science -
Jiwaji University
Gwalior 04.1992 - 01.1995
Skills
Team work and collaboration
Analytical skills
Behavioural
Partnership and Innovation
Product Marketing
Trade Marketing
Marketing Communications
Business Analytics
Channel Management
Business Operations
Customer Experience - CXX CSAT
Transition Management
Digital transformation
Automation and Digitalization
Strategy Planning
Certification
• Finance in Marketing – IMA Indore
Accomplishments
Attended Customer Connection Event by SAS in SAS head Quarters at CARY, North Carolina, USA
Timeline
National Head - Alternate Channel
Reliance Jio Infocomm
01.2024 - Current
• What is Metaverse by Coursera
08-2023
Lead Acquisition Postpaid & 5G Customers
Reliance Jio Infocomm
09.2021 - 12.2023
• What is Data Science by IBM
06-2020
State Marketing Head
Reliance Jio Infocomm
05.2015 - 08.2021
Associate Director - Marketing
MTS
12.2014 - 04.2015
Head New Product & Platform Development
MTS
05.2013 - 11.2014
Head - Customer Life Cycle Management-Voice
MTS
10.2009 - 04.2013
Manager - Marketing Operations
Vodafone
05.2007 - 09.2009
• Finance in Marketing – IMA Indore
06-2005
Manager - Product Marketing
Reliance Communications Ltd
01.2005 - 04.2007
Territory Sales Manager
Bharti Airtel Ltd.
05.2003 - 12.2004
Sales Officer
Cargill India Ltd.
11.2002 - 04.2003
MDP - VAS Marketing
Indian Institute of Management
04.2001 -
Sales Officer
JOYCO India Pvt Ltd
05.2000 - 10.2002
MBA - Marketing Management
Institute of Marketing & Management
07.1996 - 01.1998
Bachelor of Science -
Jiwaji University
04.1992 - 01.1995
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