Summary
Overview
Work History
Education
Skills
Interests
Marketing Tools
Timeline
Generic

Ruchit Kapoor

Noida

Summary

Experienced technology marketing professional with 13+ years in central and field marketing, specializing in demand generation, sales enablement, and brand building for global IT organizations. Proven track record of driving revenue impact, enhancing brand visibility, and delivering strategic marketing initiatives.

Overview

20
20
years of professional experience
4013
4013
years of post-secondary education
2
2
Languages

Work History

Senior Manager - Field Marketing

LTIMindtree
01.2022 - Current
  • Responsible for leading global Oracle service line marketing to drive growth and creating brand awareness:
  • Develop comprehensive marketing and communications strategies (internal and external) for Oracle service line.
  • Design and execute demand generation campaigns/activities to achieve business goals: multi-channel campaigns, industry/custom events, webinars and DBM/ABM.
  • Track and report on marketing generated leads & opportunities.
  • Develop and execute a focused content generation calendar to ensure consistent and strategic messaging.
  • Enhance public relations efforts, media outreach, and social media engagement to strengthen brand visibility and reputation.
  • Lead website optimization and promotional initiatives to improve user experience and drive traffic.
  • Manage analyst relations by participating in key studies, maintaining communication calendar running promotional campaigns for key report results, and engaging in major awards.
  • Key Achievements
  • Pipeline impact: FY23: Total opportunities: $32.1 Mn, active opportunities $30.6 Mn, won $1.5 Mn; FY24: Total opportunities: $103.2 Mn, active opportunities: $60.7 Mn, Won: $42.5 Mn; FY25 (YTD): Total opportunities: $85.7 Mn, active opportunities $77.7 Mn, won $8 Mn. A core member in streamlining the lead reporting mechanism.
  • Successfully managed Oracle’s marquee annual event, 'Oracle CloudWorld,' for 3 consecutive years.
  • Led the launch of Oracle’s customer experience center. Enhanced brand awareness through consistent organic social media, achieving record-breaking engagement levels.
  • Implemented calendarized content generation and strengthening influencer relationships.

Group Manager - Marketing

WNS Global Services
08.2021 - 12.2021
  • Responsible for executing marketing plans, campaigns, and leveraging channels to drive business and brand growth for MFG vertical & F&A horizontal:
  • Build and execute the annual marketing plans aligned to the unit’s growth strategy.
  • Measure the impact and optimize campaigns to deliver business results.
  • Leverage relevant demand generation channels to achieve overall geo goals.
  • Design, execute & measure strategic marketing plans, to increase WNS’ share of voice.
  • Leverage key channels (virtual/offline), to deliver best-in-class brand experience.
  • Account penetration strategy building along with farming team.

Senior Manager - Sales Enablement

LTI
08.2019 - 08.2021
  • Responsible for driving global sales enablement initiatives:
  • Led sales enablement initiatives, providing sales teams with tools, resources, and training to drive revenue growth.
  • Prepared and presented reports for weekly revenue forecast calls, ensuring accurate tracking of sales performance.
  • Conducted monthly account reviews, offering insights on performance and identifying opportunities for growth.
  • Managed and tracked yearly sales targets, ensuring alignment with business objectives and performance goals.

Group Marketing Manager

NIIT Technologies
04.2018 - 08.2018
  • Responsible for managing global marketing operations and automation:
  • Global Marketing Operations
  • Budget - planning, development, rolling out and tracking.
  • Dashboard and goals - KPI selection/updation, outcome tracking, insights and course corrections.
  • SOPs - monthly review, campaign, event, calendar, budget.
  • Internal marketing newsletter - creation and distribution.
  • Leadership review - content development, presenting.
  • Global Marketing Automation - Pardot
  • On boarding - setup and training.
  • SOPs - development and adherence.
  • Lead and Opportunity management, reporting, insights and analytics.
  • Continuous improvement - usage and features.
  • Support campaigns - drip, engagement program, when required.
  • Analyse website traffic - visitor heat map.

Marketing Manager

NIIT Technologies
04.2016 - 03.2018
  • Responsible for managing global marketing operations and automation:
  • Global Marketing Operations
  • Budget - planning, development, rolling out and tracking.
  • Dashboard and goals - KPI selection/updation, outcome tracking, insights and course corrections.
  • Internal marketing newsletter - creation and distribution.
  • Global Marketing Automation - Pardot
  • On boarding - setup and training.
  • SOPs - development and adherence.
  • Lead and Opportunity management, reporting, insights and analytics.
  • Support campaigns - drip, engagement program, when required.

Assistant Marketing Manager

NIIT Technologies
04.2014 - 03.2016
  • Primarily responsible for running product & field marketing programs and managing social media:
  • Social media: broadcasting, listening, paid and organic campaigns, tracking key metrics.
  • Product & Field Marketing:
  • End-to-end demand gen multi-channel campaigns - conceptualizing, planning, development, execution and tracking outcomes.
  • End-to-end demand gen events (hosted/bespoke and industry) - selection, content and creative development, pre/post event lead acquisition, tracking outcomes.
  • Product launch - content development, brand awareness and lead gen campaign.
  • Marketing Operations:
  • Dashboard - metric selection and outcome tracking.
  • Budget - planning, development, rolling out and tracking.
  • Internal marketing newsletter - creation and distribution.

Senior Marketing Executive

NIIT Technologies
06.2013 - 03.2014
  • Primarily responsible for running product & field marketing programs and managing social media:
  • Social media - broadcasting, listening, tracking key metrics.
  • Field Marketing - End-to-end demand gen multi-channel campaigns - conceptualizing, planning, development, execution and tracking outcomes.

Sales & Marketing Research Analyst

NIIT Technologies
10.2012 - 05.2013
  • Responsible for secondary market research:
  • Account and Industry research.
  • Key Achievements:
  • Annual award of excellence for development and operationalization of lead management process and marketing efficacy metrics.
  • Started internal marketing newsletter.
  • Setup and operationalization of marketing automation platform.
  • Established lead gen management framework.
  • Instrumental in increasing Social Media followership.
  • Revenue influence close to $10 Mn.

Business Marketing Executive - Consumer Services Vertical

HCL Technologies
02.2012 - 10.2012
  • Campaigns: plan, develop, execute and track multi-channel demand generation campaigns – LeadFormix.
  • Social media: create awareness of campaigns and events.
  • Events: content and creative development, pre/post event lead acquisition, tracking outcomes.
  • Market Intelligence: secondary market research on prospects, industry and event/campaign themes.

Brand Consultant (Internship Project)

Santander Bank
06.2011 - 09.2011
  • Brand Equity consultation project: quantitative primary research project to measure customer-based Brand Equity.
  • Business report with recommendations to improve Brand’s Loyalty and Image.

Crew Member

Virgin Atlantic Airways
02.2006 - 09.2010
  • Primarily responsible for providing high quality on-board service.
  • Secondary responsibility related to brand communications, both online and offline, and client relationship management.

Business Associate

Vertex India
02.2005 - 02.2006
  • Secondary Market - company profiles, industry trends and synthesize research findings.

Education

Diploma - Digital Marketing

Digital Marketing Institute, NIIT Imperia

MBA - Marketing

University of Sheffield Management School

B. Com(H) - Financial Management

University of Delhi

12th - Math’s and Commerce

D.B.M.S English School

10th - Economics

D.B.M.S English School

Skills

  • Marketing operations management

  • Digital marketing proficiency

  • Team management

  • Social media and public relations

  • Marketing CRM - Pardot

  • Marketing CRM - Eloqua

  • Marketing CRM - Marketo

  • Collaboration and cross-functional coordination

  • Marketing metrics

  • Secondary research - account/industry

  • Asana

  • Mondaycom

  • Demandbase

  • LinkedIn Navigator

  • GoMo

  • Influ2

  • Power BI

  • SharePoint

Interests

Fitness enthusiast
Theatrics
Avid listener of EDM music

Marketing Tools

  • Pardot/Marketo/Eloqua
  • Hoovers/Ovum
  • Google Analytics/ Keywords Manager
  • Demio
  • Trello/Asana/Monday.com
  • Demandbase/ LinkedIn Navigator
  • GoMo/Influ2
  • Power BI/SharePoint

Timeline

Senior Manager - Field Marketing

LTIMindtree
01.2022 - Current

Group Manager - Marketing

WNS Global Services
08.2021 - 12.2021

Senior Manager - Sales Enablement

LTI
08.2019 - 08.2021

Group Marketing Manager

NIIT Technologies
04.2018 - 08.2018

Marketing Manager

NIIT Technologies
04.2016 - 03.2018

Assistant Marketing Manager

NIIT Technologies
04.2014 - 03.2016

Senior Marketing Executive

NIIT Technologies
06.2013 - 03.2014

Sales & Marketing Research Analyst

NIIT Technologies
10.2012 - 05.2013

Business Marketing Executive - Consumer Services Vertical

HCL Technologies
02.2012 - 10.2012

Brand Consultant (Internship Project)

Santander Bank
06.2011 - 09.2011

Crew Member

Virgin Atlantic Airways
02.2006 - 09.2010

Business Associate

Vertex India
02.2005 - 02.2006

MBA - Marketing

University of Sheffield Management School

B. Com(H) - Financial Management

University of Delhi

12th - Math’s and Commerce

D.B.M.S English School

Diploma - Digital Marketing

Digital Marketing Institute, NIIT Imperia

10th - Economics

D.B.M.S English School

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