Ruchita Raut

Brand Strategy & Growth

· Spearheaded the development of the Brand Book, Brand Guidelines, and Visual Identity System, ensuring a consistent luxury brand experience across all customer touchpoints.

· Partnered with the founders to define and execute integrated brand, marketing, and communication strategies aligned with business objectives.

· Led the end-to-end redevelopment of the brand website, including UX planning, content architecture, SEO, copywriting, and coordination with designers and developers.

· Planned the annual marketing calendar, aligning product launches, seasonal campaigns, partnerships, and business priorities.

Integrated Marketing & Campaign Management

· Developed brand storytelling and content strategies that enhanced brand positioning and increased customer engagement.

· Directed integrated marketing campaigns across digital, retail, PR, email, website, social media, Pinterest, and WhatsApp.

· Conceptualized and executed campaign shoots and go-to-market strategies for collection launches, including collaboration with Pinakin Design.

Experiential Marketing & Trade Shows

· Ideated and executed Cocoon Fine Rugs' 15th Anniversary Campaign in collaboration with Elle Decor and MONO Architecture, overseeing creative direction, event branding, and marketing communication.

· Directed the strategy and execution of flagship exhibitions including India Design Mumbai, India Design Delhi, ABID Kolkata, Design Salon by Design Pataki, and The Collectors Cove by Astaguru.

Strategic Partnerships & PR

· Conceptualised and launched Crafted Conversations, Cocoon Fine Rugs' signature experiential IP featuring curated multi-brand collaborations and thought leadership events.

· Established collaborations with architects, interior designers, luxury brands, and creative partners including Fratelli Wines, expanding brand reach and visibility.

· Directed PR initiatives, editorial collaborations, media outreach, and annual gifting programmes, reinforcing brand awareness.

Trade Marketing & Retail

Managed trade marketing efforts for partner stores, including Stanley and Terracotta Design & Living.

Leadership & Business Impact

· Identified new marketing opportunities, strategic partnerships, and experiential concepts that contributed to long-term brand growth.

· Worked cross-functionally with Sales, Retail, Design, Merchandising, Operations, agencies, and external partners to deliver integrated marketing initiatives.

• Collaborated with designers to create compelling visual merchandising displays.
• Conducted market research to identify consumer trends and preferences for rugs.

· Managed end-to-end influencer campaigns including PAC x Sarah and PAC x Jovita, leading strategy, creative direction, product development, and performance analysis to enhance brand engagement.

Coordinated influencer partnerships for brand visibility

· Developed integrated digital marketing campaigns across Instagram, YouTube, and LinkedIn, increasing brand awareness and fostering community engagement.

· Led the go-to-market communication for 40+ product launches, driving product positioning, naming, campaign planning, storytelling, and launch execution.

· Collaborated with Product Development teams on packaging communication, product messaging, and launch strategies.

· Created SEO-optimized product descriptions, campaign copy, and marketing content aligned with the brand voice.

· Led Online Reputation Management (ORM), customer engagement, and community management across digital platforms.

· Supported experiential marketing initiatives inspired by leading beauty festivals including Nykaaland, enhancing customer interaction and elevating brand visibility.

• Led integrated brand marketing campaigns including exhibitions, influencer collaborations, retail activations, and digital marketing.
• Coordinated cross-functional teams to ensure cohesive brand communication and enhance customer engagement.
• Executed in-store retail launch with Hunar, Lucknow, driving consumer engagement.
• Launched brand's Wix website and Pinterest channel, enhancing digital presence.

• Developed integrated digital marketing campaigns that contributed to 21% growth in social media engagement and a 30% increase in sales.
• Managed influencer partnerships and content production, executing campaigns that enhanced brand awareness.
• Conducted competitor analysis and customer insight research, refining content strategy to boost marketing performance.

• Managed social media campaigns to promote new product launches and events.
• Developed engaging content for social media platforms to enhance brand visibility.
• Analyzed campaign performance and customer insights to enhance marketing effectiveness and strengthen brand communication.
• Planned and executed digital marketing campaigns that contributed to a 40% increase in sales.
• Collaborated with design teams to create visually appealing posts and graphics.

• Collaborated directly with the Founder to grow Instagram from 34K to 75.2K followers through strategic content planning.
• Launched brand's Pinterest channel, generating 100K+ audience engagements and boosting website traffic by 27%.
• Developed digital content strategy and managed social media for one of India's leading design media platforms.